Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Getting on Social
Media
Course: Introduction to New Media
Course code: NM401
Course Instructor: Khansa Tarar
Khansa Tarar
5/5/15
Khansa Tarar
5/5/15
Policy Guidelines
Examine Your School Culture
How are social media products currently being used by
students? By teachers? By administrators and parents?
How can they be leveraged for better communication?
What are the fears around social media in school?
Are there any bright spots where social media is
already being used successfully?
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Policy Guidelines
Organize a Team
Does everyone on the team share the same goal? Is
everyone committed to transparency? What is your time
frame?
Research Phase
Which policies or guidelines would make sense for you to adapt?
How should you use the feedback from your community to shape
your decision making?
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Policy Guidelines
Draft Your Document and Incorporate Feedback
How will you make your drafts available to the community?
How much input do you want?
Should you set limits to prevent overload?
Make Sure the Dean and School Board See the Draft
Does the document violate any current policies, laws, or
ordinances? What do you need to do to get buy-in from
your school board?
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Policy Guidelines
Introduction to the School Community
How will you introduce the policy or guidelines to your
community? Will you hold meetings at all schools? Send
emails?
Do any major themes emerge in your communitys
feedback?
What will you do if the guidelines are not well received?
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Policy Guidelines
Review Periodically
Your new policy or guidelines should be a living document
and should be revisited often.
Social media products change. Your culture will change.
Policies will change.
Your team needs to look at your document at least
annually to determine whether it is working and whether
any adjustments need to be made
Khansa Tarar
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What is Facebook?
Social networking site
Allows individuals to create online Profiles
Organizations also can create spaces on Facebook
calledPagesthat allow for similar kinds of interaction
with individuals who choose to become "Fans" of the
organization.
Facebook also offersGroups, which allow a community of
"Members"
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Administrators Tasks
In this capacity, you can:
Manage the Page Timeline:
Update Page status, upload photos/video, highlight certain
elements, add milestones, ask questions/poll Fans, edit
comments, view past activity, view statistics.
"Like" another Page:View, comment on and share
content on other P
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Administrative Tasks
Add an Admin:Give fans administrative access. Please
see F&M's social media policies for guidelines for
selecting administrators.
Create Events:Interact with guests.
Install an App:Connect Facebook to other institutional
platforms, or add additional kinds of interactivity to the
Page with third-party apps (e.g. run contests, display
feeds).
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Add Disclaimer
Disclaimer language:
Account administrators reserve the right to review all comments and posted
materials and remove content for any of the reasons below.
Comments must be relevant to the topic and to the point.
Comments should be constructive and absent of expletives, obscenity and
vulgarity, in accordance with College guidelines.
Comments with personal attacks or elements of defamation of individuals
will be removed immediately.
Posts with links that are determined to be spam or advertising will be
removed immediately. Exceptions may be made for content determined to be
relevant to building community (e.g. an ad from a local business or an
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alumnus
advertising a job opening).
the school!
Promote sports, arts, and cultural events.
Post blog articles, news items, and announcements.
Publish fundraising goals.
Share educational memes.
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Content Ideas:
Idea #1: Share the School Calendar.
Idea #2: Link to Positive Stories.
Was your school featured in the local paper? Post a link.
Did the basketball team win a big game? Post a link.
Was a teacher interviewed for the news? Post a link.
And don't forget that a school is part of something bigger
-- share nation-wide success stories as well.
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Content Ideas
Idea #3: Post Photos of Events.
Many of us carry smartphones that allow us to both take
pictures and upload them to Facebook, so this can be a very
simple process.
Even if in general you don't post photos of individual learners,
take team or action shots at athletic events.
Band and choir concerts, student art shows, science fairs,
school plays and other such events offer the opportunity to
highlight what schools offer beyond the basics.
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Content Ideas
Idea #4: Congratulate Students and Staff Who
Achieve.
A sentence congratulating the students of the week,
teacher of the month, best player, actor, singer.
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Going Deeper
Post a Photo of the Weekon a consistent day and time.
Thanks to smartphones, this can be relatively easy.
And giving people a glimpse into a school reminds them that it is
a real place where real students go.
In addition to (or in lieu of) and so on. photos of students,
consider pictures of cafeteria food, students' shows, hallway
banners, classroom pets, school media centres
You may also invite teachers, students and parents to submit
photos for consideration.
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Post Strategically
Be consistent in posting multiple times a week
Include photos with your post when possible
Don't publish too many stories in the same time frame (no
more than three in a 24-hour period)
Don't publish multiple stories about the same subject in
the same time frame
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Class Assignment
Post Content on Facebook Page of SOCA
Design & Implement Social Media Strategy in groups
formed by Course Instructor.
Evaluation will be done on individual basis.
Assignment carries 10 marks.
Best of Luck.
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