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CONFIDENTIAL

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5PS MARKETING
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Product
offering

Product

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Package

Place

Price

Positioning
promotion

7S
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Style

Strategy

Skills
Shared
values

Staff

Systems

Structure

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entrant

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competitors

Substitutes

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Buyers

JOINT
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LINKS 3
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Implement

Support

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SCALE
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Brakes
Spiral

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Tube in tube

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PROPELLER
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Te
xt

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STEP 5
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2 ON 1
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AGAINST
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AT WORK
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COUPLED HORIZ
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COUPLED VERT
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FOCUSED
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FORCES AT WORK
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New
entrant

Suppliers

Industry
competitors

Substitutes

*
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Source

Buyers

PARALLEL
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SPLIT
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UP & DOWN
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2S-5S
Unit of measure
The people in the
organization, considered
in terms of corporate
demographics, not individual
personalities
The processes and
The way
procedures through
managers
which things get done
Staff
collectively
from
day
to
day
A coherent set
behave with
of actions aimed
Systems
Style
respect to use
at gaining a
of time,
Strategy
Skills
sustainable
attention,
advantage
and symbolic
over competition
Capabilities
actions
Shared
Structure
possessed by
Values
the organization
Those ideas of what
as a whole as
is right and desirable
distinct from the
The organization chart
(in corporate and/or
individuals.
and accompanying
individual behavior)
Some companies
baggage that show
which are typical of the
perform
who reports to whom
organization and
extraordinary
and how tasks are
common to most of its
feats with
both divided up and
members
ordinary people
integrated
*
Source:

Footnote
Source

3CS TRIANGLE
Unit of measure

Customer

Distributors

Clients

Competitors

Suppliers

*
Source:

Footnote
Source

3S-4S
Unit of measure
The organization chart and
accompanying baggage that show
who reports to whom and how
tasks are both divided up and
A coherent set of
integrated
actions aimed at
The people in
gaining a sustainable
the organization,
advantage
Structure
considered in
over competition
terms of corporate
demographics, not
individual personalities
Strategy

Capabilities
possessed by
the organization
as a whole as
distinct from
Skills
the individuals.
Some companies
Shared
perform extraordinary
values
feats with ordinary
people
Those ideas of what is right
and desirable (in corporate
and/or individual behavior)
which are typical of the
organization and common
to most of its members
*
Source:

Footnote
Source

Staff

Systems

Style
The way managers collectively
behave with respect to use of
time, attention and symbolic
actions

The processes and procedures


through which things get done
from day-to-day

7S
Unit of measure
The way managers
collectively behave with
respect to use of time,
attention and symbolic
actions

A coherent set of
actions aimed at
gaining a sustainable
advantage over
competition
Strategy

Capabilities possessed by the


organization as a whole as
distinct from the individuals.
Some companies perform
extraordinary feats with
ordinary people

Style

Skills
Shared
values

Staff
The people in the
organization, considered
in terms of corporate
demographics, not
individual personalities

*
Source:

Footnote
Source

Systems
Structure
The organization chart
and accompanying
baggage that show
who reports to whom
and how tasks are both
divided up and integrated

Those ideas of what is right


and desirable (in corporate
and/or individual behavior)
which are typical of the
organization and common
to most of its members

The processes and and


procedures through
which things get done
from day-to-day

BUSS PORTFOLIO

Medium
Low

Competitive position

High

Unit of measure

Low

Medium

High

Product/market attractiveness
*
Source:

Footnote
Source

CHANGE BOARD
Unit of measure

Change
vision
Chief
Executive
Leadership
groups
Down the
line
External
constitution

*
Source:

Footnote
Source

Commitment
Conviction

Courage

Capability
Individual
activity

Enabling
devices

DELTA P
Unit of measure

Accurate measurement
of action and results
Clear accountabilities
Early wins

Visible demonstration
of new vision and
values by client
leadership

achieve goals
Agreement on objectives
by line management
Management of highinvolvement process
*
Source:

Footnote
Source

and contribution to act on vision


and action plans

Implementation or
Performance
Measurement

Vision and
Leadership

Action plans sufficient to

Flow of 2-way communications


Peoples understanding, belief

Delta
Problem
Solving
Process

Communications

near implementation
of required structure
and systems

Organizational
Infrastructure
People
Development

Client managers
(particularly middle
management) have
skill to lead program
implementation
Change in actual
behavior

MACS
Unit of measure
Industry attractiveness
Competitive position
Restructuring/rationalization opportunities

Value-creation potential in business unit

Taxation/
valuation
differences

*
Source:

Footnote
Source

Natural
owner

Business
unit linkages

One of the
pack

Corporate
center skills

Relative ability to extract value

High

Medium

Low

Retain and
give top
priority

Retain and
give priority

Retain and
manage for
code or
liquidate

Probably
divest

Divest

Divest or
liquidate

MANUFACTURING STRATEGY
Unit of measure

Business Strategy

Manufacturing Strategy
Configuration

Systems

Organization

Process
Design

*
Source:

Footnote
Source

Research
Focus
Labor
Policy

Make
vs.
Buy

Product
Design

PENTAGON
Unit of measure

5
Restructuring
framework

*
Source:

Footnote
Source

PRICE BENEFIT
Unit of measure

Benefit
Competitive
advantage

Competitive
disadvantage
Price

*
Source:

Footnote
Source

SMILE CHART
Unit of measure

Appraise performance
and prospects
1
Develop
strategy

Bottom up
action programs
8

2
3

4
Redesign
pivotal jobs

6
5
Design the skill
building process

*
Source:

Footnote
Source

Top down
action programs

Assess change
readiness

STRAT GAMEBOARD
Unit of measure

3.

2.

Create and
pursue a unique
advantage

Resegment the
market to create a
1.
niche
Do more and
better of the
same

*
Source:

Footnote
Source

4.
Exploit unique
advantage
industrywide

When to
compete

STRAT MANAGE
Unit of measure

Stage 4

Stage 3

Stage 2
Stage 1
Budget
planning

Forecast
based
planning

Externally
orientated
planning

Strategic
management

Meet
Predict the Think
Create the
budget and future
strategically future
schedule
Value system
*
Source:

Footnote
Source

TREE PRODUCTIVITY
Unit of measure

Effectiveness
Contribution
Available selling time
Productivity
Contribution
Total selling costs

Source:

Footnote
Source

Selling rate
Sales
Available selling time
Utilization
Available selling time
Total sales time

Efficiency
Available selling time
Total selling costs

Selling margin
Contribution
Sales

Support leverage
Total sales time
Support costs
Support intensity
Support costs
Total selling costs

VALUE CREATION
Unit of measure

Improve core
business
performance

Redeploy
assets

Maximize
shareholder
value
Adopt sound
financing
approach

*
Source:

Footnote
Source

Grow
through
cultural
initiative

Grow through
acquisition
and/or merger

VALUE SOURCES
Unit of measure
Industry restructure

Corporate
center skills

Clients relative
ability to extract
value

Internal controller
Shared resources

Linkages
between
business units

Transfer of capability
Vertical integration
Differences in tax position
Real
Existence of non-cases objectives

Financial
ownership fit

Inefficiencies in financial markets


Perceived
Difference in valuation technique

*
Source:

Footnote
Source

GANTT10
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GANTT15
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##
Header

##

Text

*
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##

##

##

##

##

##

##

##

##

##

##

##

##

##

VENN 2
Unit of measure

Text

*
Source:

Footnote
Source

Text

VENN 3
Unit of measure

Text

Text

Text

*
Source:

Footnote
Source

CONFIDENTIAL

Frequently Used Template

Data Driven

Template
June 2002

This report is solely for the use of client personnel. No part of it may be
circulated, quoted, or reproduced for distribution outside the client
organization without prior written approval from McKinsey & Company.
This material was used by McKinsey & Company during an oral
presentation; it is not a complete record of the discussion.

AREA
Unit of measure

350
300
250
Label 1

200
150

Label 2

100
50

Label 3

0
1996
*
Source:

Footnote
Source

1997

1998

1999

2000

2001

BAR
Unit of measure

Label 1

50
40

Label 2

30

Label 3

20

Label 4
Label 5

*
Source:

Footnote
Source

10

BAR 2
Unit of measure
Title
Unit of measure

Title
Unit of measure

Label 1

50
40

Label 2

30

Label 3

20

Label 4
Label 5

*
Source:

Footnote
Source

10

50

Label 1

40

Label 2

30

Label 3

20

Label 4
Label 5

10

BAR BUTTED
Unit of measure

40
50

Label 1

55
30
40

Label 2

50
20

Label 3

30
45
10
25

Label 4

30
5
Label 5

15
25

*
Source:

Footnote
Source

BAR STACKED
Unit of measure

Series

Series

Series

50

23

43

Label 1

40

Label 2

30

Label 3
Label 4

20

Label 5 10

*
Source:

Footnote
Source

25
45
65
96

23

000

000

23

000

23

000

23

000

BAR STACKED 100%


Unit of measure

Series

Series

Series

45

90

50

000

40

000

Label 1
Label 2
Label 3
Label 4
Label 5

*
Source:

Footnote
Source

20

80

30

70
40

30
60

50

100%=

000

20
50

10

000
000

BUBBLE
Unit of measure
Title
Unit of measure
700

600

Label 5
Label 6

500
Label 4

400
300
200

Label 3
Label 2
Label 1

100
0
0
50
Title
Unit of measure
*
Source:

Footnote
Source

100

150

200

250

COLUMN
Unit of measure

60
50
40
30
20

Label 1

*
Source:

Footnote
Source

Label 2

Label 3

Label 4

Label 5

COLUMN 2
Unit of measure
Title
Unit of measure

Label 1 Label 2 Label 3 Label 4 Label 5


*
Source:

Footnote
Source

Title
Unit of measure

Label 1 Label 2 Label 3 Label 4 Label 5

COLUMN BUTTED
Unit of measure

80
70
60
50
40
30

40

50

60

70
60

50

40

30

20

Label 1

*
Source:

Footnote
Source

Label 2

Label 3

Label 4

Label 5

COLUMN STACKED
Unit of measure
000
000
000
000
000
Series

20

Series

20

Series

20

Series

20
Label 1

*
Source:

Footnote
Source

20
20
20
30
Label 2

20

25
50
40

30
20
40
Label 3

30

20

50

Label 4

20

60

Label 5

COLUMN STACKED 100%


Unit of measure

100%=
Series

000

000

000

000

000

20

15

10

10

10

10
15

Series

20

20

10
20

40

20

35
Series

Series

*
Source:

Footnote
Source

30

30

35

40

Label 1

Label 2

Label 3

50

Label 4

60

Label 5

COMBO PIE SEGMENT COLUMN


Unit of measure
Title
Unit of measure

Title
Unit of measure
100% = 000

Label 5

10
Label 4

30

Series

30

Series

20

Series

20

Series

10
45 Label 1

Label 3 15

20
Label 2

Label 1
*
Source:

Footnote
Source

COST CURVE
Unit of measure
Title
Unit of measure
300
Label 5

250
Label 4

200
150
100

Label 3

50
Label 1

Label 2

*
Source:

Footnote
Source

0
50
Title
Unit of measure

100

150

200

DUAL COLUMN LINE


Unit of measure
Title
Unit of measure

Title
Unit of measure

200

1,000
176

180
160

800

150

140

700

120

600

100

100

400

70

60

300

45

40
20

500

85

80

200

30

100

10

0
1990

*
Source:

900

Footnote
Source

1991

1992

1993

1994

1995

1996

1997

DUAL LINE
Unit of measure
Title
Unit of measure
200

Title
Unit of measure
1,000

180

900

160

800

140

700

120

600

100

500

80

400

60

300

40

200

20

100

0
1990
*
Source:

Footnote
Source

0
1991

1992

1993

1994

1995

1996

1997

LINE
Unit of measure

600
Label 1

500
400

Label 2

300

Label 3

200

Label 4

100
0
1990
*
Source:

Footnote
Source

1991

1992

1993

1994

1995

1996

1997

PIE
Unit of measure

Label 5

10
Label 4

10
45

Label 3

15

20
Label 2

*
Source:

Footnote
Source

Label 1

PIE 2
Unit of measure

Title
Unit of measure

Label 4

Title
Unit of measure

Label 5

Label 5

10

10
Label 4

10

10

45 Label 1
Label 3 15

Label 3 15

20
Label 2

*
Source:

45 Label 1

Footnote
Source

20
Label 2

RANGE HIGH LOW


Unit of measure

250

200

150

100

50

0
1990
*
Source:

Footnote
Source

1991

1992

1993

1994

1995

1996

1997

SCATTER X & Y
Unit of measure

300
250
200
150
100
50
0
0
*
Source:

Footnote
Source

50

100

150

200

WATERFALL BAR
Unit of measure

Label 1
Label 2
Label 3
Label 4
Label 5

*
Source:

Footnote
Source

50
25
45
65
185

WATERFALL COLUMN
Unit of measure

80
20

20

20
20

Label 1

*
Source:

Footnote
Source

Label 2

Label 3

Label 4

Label 5

CONFIDENTIAL

Frequently Used Template

Named Objects

Template
June 2002

This report is solely for the use of client personnel. No part of it may be
circulated, quoted, or reproduced for distribution outside the client
organization without prior written approval from McKinsey & Company.
This material was used by McKinsey & Company during an oral
presentation; it is not a complete record of the discussion.

ARROWS
Unit of measure

*
Source:

Footnote
Source

DISCLAIMERS CLIENT
Unit of measure

*
Source:

Footnote
Source

This report is solely for the use of client personnel. No part of it may be
circulated, quoted, or reproduced for distribution outside the client
organization without prior written approval from McKinsey & Company.

DISCLAIMERS INTERNAL
Unit of measure

*
Source:

Footnote
Source

This report contains information that is confidential and proprietary to


McKinsey & Company and is solely for the use of McKinsey & Company
personnel. No part of it may be used, circulated, quoted, or reproduced
for distribution outside McKinsey & Company. If you are not the
intended recipient of this report, you are hereby notified that the use,
circulation, quoting, or reproducing of this report is strictly prohibited
and may be unlawful.

DISCLAIMERS PRESENTATION
Unit of measure

*
Source:

Footnote
Source

This report is solely for the use of client personnel. No part of it may be
circulated, quoted, or reproduced for distribution outside the client
organization without prior written approval from McKinsey & Company.
This material was used by McKinsey & Company during an oral
presentation; it is not a complete record of the discussion.

LEGENDS
Unit of measure

*
Source:

Footnote
Source

Legend
Legend
Legend

MCKINSEY LOGO
Unit of measure

*
Source:

Footnote
Source

MISC
Unit of measure

*
Source:

Footnote
Source

MOONS

Legend
Legend
Legend

Unit of measure

Low
Medium
High
Low
Medium
High

*
Source:

Footnote
Source

STICKER

STICKER

Unit of measure

ILLUSTRATIVE
CONFIDENTIAL
PRELIMINARY
DRAFT
ESTIMATE
EXAMPLE
FOR DISCUSSION ONLY
FOR DISCUSSION

*
Source:

Footnote
Source

STICKER OTHER
Unit of measure

DISCUSSION DRAFT
DISGUISED
DRAFT FOR DISCUSSION
SAMPLE
CONCEPTUAL
PROPOSED

PRELIMINARY
DRAFT
PRELIMINARY
ESTIMATE
CONFIDENTIAL
DISCUSSION DRAFT
DISGUISED
CLIENT EXAMPLE
ROUGH ESTIMATE

*
Source:

Footnote
Source

TO BE COMPLETED
BACKUP
HYPOTHESIS
STRAW MAN
REVISED

WORLD MAP
Unit of measure

*
Source:

Footnote
Source

CONFIDENTIAL

Frequently Used Template

Text

Template
June 2002

This report is solely for the use of client personnel. No part of it may be
circulated, quoted, or reproduced for distribution outside the client
organization without prior written approval from McKinsey & Company.
This material was used by McKinsey & Company during an oral
presentation; it is not a complete record of the discussion.

PPT TABLE 2
Unit of measure
Heading

Heading

Text

Text

*
Source:

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Source

PPT TABLE 3
Unit of measure
Heading

Heading

Heading

Text

Text

Text

*
Source:

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Source

PPT TABLE 4
Unit of measure
Heading

Heading

Heading

Heading

Text

Text

Text

Text

*
Source:

Footnote
Source

PPT TABLE 5
Unit of measure
Heading

Heading

Heading

Heading

Heading

Text

Text

Text

Text

Text

*
Source:

Footnote
Source

PPT TABLE 6
Unit of measure
Heading

Heading

Heading

Heading

Heading

Heading

Text

Text

Text

Text

Text

Text

*
Source:

Footnote
Source

CONFIDENTIAL

Frequently Used Template

SEO VA

Template
June 2002

This report is solely for the use of client personnel. No part of it may be
circulated, quoted, or reproduced for distribution outside the client
organization without prior written approval from McKinsey & Company.
This material was used by McKinsey & Company during an oral
presentation; it is not a complete record of the discussion.

Unit of measure

Text
Text

Text
Text

Text
Text

*
Source:

Footnote
Source

Unit of measure

Title

Title

Text

Text

*
Source:

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Source

Unit of measure

Title

Title

Text

Text

Text

*
Source:

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Source

EXHIBIT TITLE

Title

Text

Text

Text

*
Source:

Footnote
Source

Text

EXHIBIT TITLE
Title

Text

Text

Text

*
Source:

Footnote
Source

EXHIBIT TITLE
Title

Title

Text

Text

Text

*
Source:

Footnote
Source

EXHIBIT TITLE
Title

Title

Title

Text

Text

Text

*
Source:

Footnote
Source

2 COLUMN

Title

Title

Text

Text

*
Source:

Footnote
Source

3 COLUMN

Title

Title

Title

Text

Text

Text

*
Source:

Footnote
Source

4 COLUMN

Title

Title

Title

Title

Text

Text

Text

Text

*
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Source

5 COLUMN

Title

Title

Title

Title

Title

Text

Text

Text

Text

Text

*
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6 COLUMN

Title

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Title

Title

Title

Title

Text

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Text

Text

Text

Text

*
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7 COLUMN
Title

Title

Title

Title

Title

Title

Title

Title

Title

Text

Text

Text

Text

Text

Text

Text

*
Source:

Footnote
Source

8 COLUMN

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

*
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Source

3-STEP

Text
Text

Text

Text

Text
Text

Text

4-STEP

Text
Text

Text

Text

Text

Text

Text
Text

Text

5-STEP

Text
Text
Text
Text
Text

Text

Text

Text
Text

Text

Text

3 HORIZONTAL
Unit of measure
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Text
Text

Text
Text
Text

Text

*
Source:

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Source

Text

Text

4 HORIZONTAL
Unit of measure
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Text
Text

Text

Text

Text
Text
Text

Text

*
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Footnote
Source

Text

Text

Text

5 HORIZONTAL
Unit of measure
Text
Text
Text
Text

Text

Text

Text
Text
Text

Text

Text

*
Source:

Text

Footnote
Source

Text

Text

Text

4-STEP
Unit of measure
Text
Text
Text

Text

Text

Text

*
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Source

Text

Text

FLOW 2
Unit of measure

Header

Text

*
Source:

Footnote
Source

Header

Text

FLOW 2 TITLE
Unit of measure

Header

Text

*
Source:

Text

Footnote
Source

Header

Text

FLOW 3
Unit of measure

Header

Text

*
Source:

Header

Text

Footnote
Source

Header

Text

FLOW 3 TITLE
Unit of measure

Header

Text

*
Source:

Text

Footnote
Source

Header

Text

Header

Text

FLOW 4
Unit of measure

Header

Text

*
Source:

Header

Text

Footnote
Source

Header

Text

Header

Text

FLOW 4 TITLE
Unit of measure

Header

Text

*
Source:

Text

Footnote
Source

Header

Text

Header

Text

Header

Text

FLOW 5
Unit of measure

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Text

*
Source:

Header

Text

Footnote
Source

Header

Text

Header

Text

Header

Text

FLOW 5 TITLE
Unit of measure

Header

Text

*
Source:

Text

Footnote
Source

Header

Text

Header

Text

Header

Text

Header

Text

HORIZONTAL FLOW 3
Unit of measure
Title
Text

Text

Text
Text

Text
Text

*
Source:

Footnote
Source

HORIZONTAL FLOW 4
Unit of measure
Title
Text

Text

Text
Text

Text
Text

Text
Text

*
Source:

Footnote
Source

HORIZONTAL FLOW 5
Unit of measure

Text

Text

Title

Title

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

*
Source:

Footnote
Source

HORIZONTAL FLOW 6
Unit of measure

Text

Text

Text

Text

Text

Text

*
Source:

Footnote
Source

Title

Title

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

HORIZONTAL FLOW 7
Unit of measure
Text

Text

Text

Text

Text

Text

Text

*
Source:

Footnote
Source

Title

Title

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

FLOW WITH SHOCK 1


Unit of measure

Title

Text

*
Source:

Footnote
Source

Header

Text

Header

Text

Header

Text

FLOW WITH SHOCK 2


Unit of measure

Header

Text

Text

*
Source:

Header

Header

Title

Text

Text

Text

Text

Text

Text

Text

Text

Footnote
Source

FLOW WITH 3 COLUMN


Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

*
Source:

Footnote
Source

FLOW WITH 2 COLUMN


Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

*
Source:

Footnote
Source

SQUARE FLOW
Unit of measure

Text
Text

Text
Text

*
Source:

Footnote
Source

Text
Text

Text
Text

FRAMEWORK
Unit of measure

*
Source:

Footnote
Source

Text
Text

Text
Text

Text
Text

Text
Text

Unit of measure

Title

Text

*
Source:

Footnote
Source

Title

Text

Unit of measure

*
Source:

Title

Title

Text

Text

Footnote
Source

Unit of measure
Title

Title

Text

Text

Title

Title

Text

Text

*
Source:

Footnote
Source

Title

Title

Text

Text

xxxxx
Title

Title

Text

Text

Unit of measure

Title

Title

Title

*
Source:

Footnote
Source

Unit of measure

Title

Title

Text

Text

Title

*
Source:

Footnote
Source

Unit of measure

Text
Text

Text

Text

Text

*
Source:

Footnote
Source

Text

Text

Unit of measure

Text
Text

Text

Text
Text

Text

Text

Text

Text
Text

*
Source:

Footnote
Source

Text

SCP

External
shock

xxxx

*
Source:

S tructure

xxx

Footnote
Source

C onduct

xxxx

P erformance

xxxx

Unit of measure

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

*
Source:

Footnote
Source

Unit of measure
Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

*
Source:

Footnote
Source

Unit of measure
Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

*
Source:

Footnote
Source

Unit of measure
Text

Text

Title

Title

Title

Title

Title

Text

Text

Text

Text

Text

*
Source:

Footnote
Source

Unit of measure

Text

Text

Text
Text
Text

Text

Text
Text
Text

Text

Text
Text
Text

Text

Text
Text
Text

Text

Text
Text
Text

Text

Text
Text
Text

Text

Text

*
Source:

Footnote
Source

Unit of measure
Title

Text

Text

Text

Text

Text
Text

Text

Text

Text
*
Source:

Footnote
Source

Title

Title

Title

Title

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

*
Source:

Footnote
Source

TEAM STRUCTURE
Title

Title

Client

McKinsey

Expert group

*
Source:

Footnote
Source

Unit of measure

Text

Text

*
Source:

Footnote
Source

Unit of measure

Text

Text

Text

Text

Text

*
Source:

Footnote
Source

Unit of measure

Title

Title
Text

Title
Text

Title
Title

*
Source:

Footnote
Source

Title
Text

Unit of measure

Title

Title
Text

Title
Text

Title
Text

Title
Title

*
Source:

Footnote
Source

Title
Text

Title

Title
Text

Title
Text

Title

Title
Text

Unit of measure
Text
Text
Text
Text

*
Source:

Footnote
Source

Title

Sub title

Sub title

Risk management

Unit of measure

Text

Text

Text

*
Source:

Text

Footnote
Source

Text

Text

Text

Text

CYCLE 2
Unit of measure

Text

Text
Text

*
Source:

Footnote
Source

Text

CYCLE 2
Unit of measure

Text

Text
Text

*
Source:

Footnote
Source

Text

CYCLE 3
Unit of measure

Text

Text

Text

Text

Text
Text

*
Source:

Footnote
Source

CYCLE 3
Unit of measure

Text

Text

Text

Text

Text
Text

*
Source:

Footnote
Source

CYCLE 4
Unit of measure

Text

Text

Text
Text

Text

Text
Text
Text

*
Source:

Footnote
Source

CYCLE 4
Unit of measure

Text

Text

Text
Text

Text

Text
Text
Text

*
Source:

Footnote
Source

CYCLE 5
Unit of measure

Text

Text

Text
Text

Text
Text

Text
Text
Text

Text

*
Source:

Footnote
Source

CYCLE 5
Unit of measure

Text

Text

Text
Text

Text
Text

Text
Text
Text

Text

*
Source:

Footnote
Source

CYCLE 6
Unit of measure

Text

Text

Text

Text

Text

Text
Text
Text

Text

Text

Text

Text

*
Source:

Footnote
Source

CYCLE 6
Unit of measure

Text

Text

Text

Text

Text

Text
Text
Text

Text

Text

Text

Text

*
Source:

Footnote
Source

FORCES AT WORK
Unit of measure
Text
Text

Text
Text

Text
Text
Text
Text

Text
Text

*
Source:

Footnote
Source

2 BY 2 MATRIX
Unit of measure

Text

High

Text

Text

Text

Text

Low
High

Low
Text

*
Source:

Footnote
Source

2 BY 3 MATRIX
Unit of measure

Text

Text

Text

Text

Text

Low

Text

High

Text

Low

Medium
Text

*
Source:

Footnote
Source

High

3 BY 3 MATRIX
Unit of measure

Text

Text

Text

Text

Text

Text

Text

Text

Medium
Low

Text

High

Text

Low

Medium
Text

*
Source:

Footnote
Source

High

4 BY 3 MATRIX
Unit of measure

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Medium
Low

Text

High

Text

3
Text

*
Source:

Footnote
Source

4 BY 3 MATRIX
Unit of measure

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

3
Text

*
Source:

Footnote
Source

STUDY OBJECTIVE
Unit of measure

Text

Text

*
Source:

Footnote
Source

Text

Text

Text

LEVEL 03
Unit of measure

Text
Text

Text
Text

Text
Text

*
Source:

Footnote
Source

LEVEL 04
Unit of measure

Text
Text

Text
Text

Text
Text

Text
Text

*
Source:

Footnote
Source

LEVEL 09
Unit of measure

Text
Text
Text
Text
Text
Text
Text
Text
Text

*
Source:

Footnote
Source

Text
Text
Text
Text
Text
Text
Text
Text
Text

GANTT 4 WEEK
Unit of measure

Text

Text

Text

Text

*
Source:

Footnote
Source

Text

Text

Text

Text

Unit of measure

Text

Text

Text

Text

Text

*
Source:

Footnote
Source

Text

Text

Text

Text

Text

Unit of measure
Text
Text

Text

Text

Text

Text

*
Source:

Footnote
Source

Text

Text

Text
Text

Text

Text

Text

Text

Unit of measure
Text
Text

Text

Text Text Text Text Text Text Text Text Text Text Text Text

Text

Text

Text

*
Source:

Text

Footnote
Source

Unit of measure
Text
Text

Text

Text

Text

*
Footnote
Source:

Source

Text
4

Text
4

Text
4

Unit of measure
Text
Text

Text

Text

Text

*
Footnote
Source:

Source

Text
4

Text
4

Text
4

Text
4

Unit of measure
Text
Text

Text

Text

Text

Text

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

Text

Text

Text

*
Footnote
Source:

Source

Text
1 2 3 4

Unit of measure
Text
Text

Text

Text

Text

Text

Text

Text

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

Text

Text

Text

*
Footnote
Source:

Source

Unit of measure
Text
Text

Text

Text

Text

Text

Text

Text

Text

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

Text

Text

Text

*
Footnote
Source:

Source

Unit of measure
Text
Text

Text

Text

Text

Text

Text

Text

Text

Text

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

Text

Text

Text

*
Footnote
Source:

Source

Unit of measure
Text
Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

1234123412341234123412341234 123412341234

Text

Text

Text

*
Footnote
Source:

Source

Unit of measure
Text
Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

Text

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 34 12 34 12 3 4 1 2 3 4 1 23 4

Text

Text

Text

*
Footnote
Source:

Source

Unit of measure
Text
Text

Text

Text

Text

*
Footnote
Source:

Source

10 11 12

Unit of measure

Text
Text

Text

1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12

Text

Text

Text

*
Footnote
Source:

Source

Unit of measure

Text
Text

Responsibility

Text

Text

Text

*
Source:

Footnote
Source

Mon

Tue

Wed

Thu

Fri

Unit of measure

Text
Text

Responsibility

Text

Text

Text

*
Source:

Footnote
Source

Text
T

Unit of measure
Text

Text

Label 1

50
40

Label 2
30

Label 3
20

Label 4
Label 5

*
Source:

Footnote
Source

10

Label 1

50
40

Label 2
30

Label 3
20

Label 4
Label 5

10

Unit of measure

Text

Text

Label 1

50
40

Label 2

30

Label 3

20

Label 4
Label 5

*
Source:

10

Footnote
Source

Label 1

50
40

Label 2

30

Label 3
Label 4
Label 5

20
10

Text

Unit of measure

Text

Text

Label 1

50
40

Label 2

30

Label 3

20

Label 4
Label 5

*
Source:

10

Footnote
Source

Text

Label 1

50
40

Label 2

30

Label 3
Label 4
Label 5

20
10

Label 1

50
40

Label 2

30

Label 3
Label 4
Label 5

20
10

Unit of measure

Text

Text

Label 1

50
40

Label 2
Label 3
Label 4
Label 5

*
Source:

30
20
10

Footnote
Source

Text

Label 1

50
40

Label 2
Label 3
Label 4
Label 5

30
20
10

Label 1

50
40

Label 2
Label 3
Label 4
Label 5

30
20
10

Text

Unit of measure

Text

Text

50

Label 1

40

Label 2

30

Label 3

Label 4

Label 5

*
Source:

20

10

Footnote
Source

Text

50

Label 1

40

Label 2

30

Label 3

Label 4

Label 5

20

10

Text

50

Label 1

40

Label 2

30

Label 3

Label 4

Label 5

20

10

50

Label 1

40

Label 2

30

Label 3

Label 4

Label 5

20

10

Unit of measure

Text

Text

50

Label 1

40

Label 2

30

Label 3

Label 4

Label 5

20

10

*
Footnote
Source:

Text

50

Label 1

40

Label 2

30

Label 3

Label 4

Label 5

Source

20

10

Text

50

Label 1

40

Label 2

30

Label 3

Label 4

Label 5

20

10

Text

50

Label 1

40

Label 2

30

Label 3

Label 4

Label 5

20

10

50

Label 1

40

Label 2

30

Label 3

Label 4

Label 5

20

10

Unit of measure

Text

Text

Label 1

50
40

Label 2

Source:

Footnote
Source

30

20

Label 4

40

30

Label 3

Label 5

50

10

20
10

Unit of measure

Text

Text

Label 1

50

20

Label 4

10

Label 5

Footnote
Source

50

40

30

Label 3

Source:

50

40

Label 2

Text

40

30
20
10

30
20
10

Unit of measure

Text

Text

50

Label 1

Label 5

*
Source:

20

10

Footnote
Source

50

40

30

Label 3

Text

50

40

Label 2

Label 4

Text

40

30

20

10

50

40

30

20

10

30

20

10

Unit of measure

Text

Text

50

Label 1

Label 5

20

10

*
Footnote
Source:

10

Source

50

40

30

20

Text

50

40

30

Label 3

Text

50

40

Label 2

Label 4

Text

40

30

20

10

50

40

30

20

10

30

20

10

EXHIBIT TITLE
Unit of measure

Title
Measure

Title
Measure

80

Label

70

Label

60

Label

50

Label

40

Label

30

Label
Label
Label

80

Label

70

Label

60

Label

50

Label

40

Label

30

Label

20

Label

10

Label
Text

*
Footnote
Source:

Title
Measure

Source

20
10

70

Label

60

Label

50

Label

40

Label

30

Label
Label
Label

Text

80

Label

20
10
Text

EXHIBIT TITLE
Unit of measure
Title
Measure

Title
Measure

60

Label 1

50

Label 2

40

Label 3

Label 6

Label 5

10

Label 6

Title
Measure

60
50

Label 2

40

Label 3

30

Label 4

20

Label 5

*
Footnote
Source:

30
20
10

Title
Measure

Label 1

Label 6

40

Label 4

20

Label 5

50

Label 2
Label 3

30

Label 4

60

Label 1

10

Source

60

Label 1

50

Label 2

40

Label 3

30

Label 4
Label 5
Label 6

20
10

EXHIBIT TITLE
Unit of measure
Title
Measure

Title
Measure

80

Label

70

Label

60

Label

Label
Label
Label

60
50
40

Label

30

Label

20

Label

10

Label
Text

*
Footnote
Source:

70

Label

Label

40

Label

80

Label

Label

50

Label

Title
Measure

30
20
10

Source

80

Label

70

Label

60

Label

50

Label

40

Label
Label
Label
Label

Text

Title
Measure

30
20
10

70

Label

60

Label

50

Label

40

Label
Label
Label
Label

Text

80

Label

30
20
10
Text

EXHIBIT TITLE
Unit of measure

Text

Text

60

60

50

50

40

40

30

30

20

Label
1

*
Source:

20

Label
2

Footnote
Source

Label
3

Label
4

Label
5

Label
1

Label
2

Label
3

Label
4

Label
5

EXHIBIT TITLE
Unit of measure

Text

Text

Text

60

60

50

50

40
30

*
Source:

Footnote
Source

50

40
30

Label Label Label Label


1
2
3
4

60

Label Label Label Label


1
2
3
4

40
30

Label Label Label Label


1
2
3
4

EXHIBIT TITLE
Unit of measure

Text

Text

Text

60

60

50

60

50

40
30

Label Label Label Label


1
2
3
4

Source

Label Label Label Label


1
2
3
4

60

50

40

30

*
Footnote
Source:

Text

50

40
30

Label Label Label Label


1
2
3
4

40
30

Label Label Label Label


1
2
3
4

EXHIBIT TITLE
Unit of measure

Title
Measure

Title
Measure

60

60

50

50

40

40

30

30

20

Label
1

*
Source:

20

Label
2

Footnote
Source

Label
3

Label
4

Label
5

Label
1

Label
2

Label
3

Label
4

Label
5

EXHIBIT TITLE
Unit of measure

Title
Measure

Title
Measure

Text

Title
Measure

Text

50
40

40

30
20

Label Label Label Label


1
2
3
4

Source

Label Label Label Label


1
2
3
4

50
40

30

20

*
Footnote
Source:

Text

50

30
20

Label Label Label Label


1
2
3
4

EXHIBIT TITLE
Unit of measure

40

Source

30
20

Label 4

Label 4

Label 3

20

Label 2

Label 1

Label 4

Label 3

Label 2

*
Footnote
Source:

40

30

20

50

Label 4

30

20

Label 1

40

Label 1

30

Text

50

Label 1

40

Text

50

Label 2

Text

50

Title
Measure

Label 2

Text

Title
Measure

Label 3

Title
Measure

Label 3

Title
Measure

EXHIBIT TITLE
Unit of measure
Title
Measure

20

30

Title
Measure

40

50

60

70

80

90

20

Text Text Text Text Text Text Text Text

Title
Measure

20

30

50

70

90

Text Text Text Text Text Text Text Text

Title
Measure

40

50

60

70

80

90

20

Text Text Text Text Text Text Text Text

*
Footnote
Source:

30

40

60

80

Source

30

40

50

60

70

80

90

Text Text Text Text Text Text Text Text

Unit of measure

Title (Measure)

20

Text

30

Text

40

Text

50

Text

60

Text

70

Text

80

90

Text

Text

80

90

Text

Text

80

90

Text

Text

80

90

Text

Text

Title (Measure)
Title
Measure

20

Text

30

Text

40

Text

50

60

70

80

90

20

Text

30

Text

40

Text

50

Text

60

Text

70

Text

Title (Measure)

Text

Text

Text

Text

Text

20

Text

30

Text

40

Text

50

Text

60

Text

70

Text

Title (Measure)

20

Text
*
Footnote
Source:

Source

30

Text

40

Text

50

Text

60

Text

70

Text

Unit of measure

Title (Measure)

Title (Measure)

20

Title (Measure)

Text

30

Text

40

Text

50

Text

60

Text

70

Text

70
60
50

50

60

70

20

30

40

Text

Text

Text

Text

Text

Text

50

60

70

Title (Measure)
20

30

40

Text

Text

Text

Text

Text

Text

50

60

70

Title (Measure)
20

30

40

Text

Text

Text

Text

Text

Text

50

60

70

40
30

Title (Measure)

20

Text

Text

Text

Text

Text

Text

Title (Measure)

20

Text

*
Footnote
Source:

Source

30

Text

40

Text

50

Text

60

Text

70

Text

20

30

40

Text

Text

Text

Text

Text

Text

50

60

70

Title (Measure)
20

30

40

Text

Text

Text

Text

Text

Text

60

70

Text

Text

Title (Measure)
20

30

40

50

Text

Text

Text

Text

ROIC TREE ANALYSIS


Percent

Title

Title

98

98.4

96.1

98

99

00

1.5

0.8

99

00

01

85.3

01

02

3.1

13.6

02

87.7

Title

Title
11.2

6.1

93.8

0.1

0.1

98

99

00

1.1

1.1

01

02

Title

Title

98

6.9

-0.2

2.3

98

99

00

25.9

01

Title

37.0
2.5

99

02

43.3

98

-0.2
99

2.3

00

0.0

0.0

0.0

0.0

98

99

00

01

02

00

01

02

32.4

28.8

27.1

00

01

Title
25.9

98

99

2.6

00

1.8

1.7

01

02

21.5

23.4

15.6

15.7

13.8

18.3

98

99

00

01

02

Title
15.6

13.7

11.4

9.7

10.6

99

00

01

02

-4.0

-5.2

-4.7

00

01

02

13.7

13.5

01

02

Title
1.10

98

0.30

0.30
-0.26

98
01

0.0

1.8

48.2

23.9
6.9

50.4

2.0

Title

Title

9.9

2.0

99

00

02

0.04

Title
01

99

02

62

60

Title
27.8
43

30

27

Title
20.5
9.3

8.4

9.7

02
98

99

00

01

02

98

99

00

01

02

1.9

98

7.5

8.0
5.5

98

-1.5
99

Title

Title
7.9

98

99

00

-5.0

-4.2

01

02

98

12.1

99

18.8

00

EXHIBIT TITLE
Unit of measure

Text

Text

100%= 000
Series

20

000

000

000

000

15

10

10

10

10
15

Series

20

Series

10

50

Source:

Footnote
Source

000

15

10

10

10

10

Series

20

20

10
20

20

35
30

60

Label Label Label Label Label


1
2
3
4
5

Series

Series

40

000

40

30

35

20

000

20

35

30

Series

000

15
20

40
Series

20

100%= 000

30

35

40

50

60

Label Label Label Label Label


1
2
3
4
5

EXHIBIT TITLE
Unit of measure

Text

Text

100%= 000
Series

20

000
15

000

000

000

10

10

10

10
15

Series

20

20

10

100%= 000
Series

20

Series

Series

10

10

10

20

10

100%= 000
Series

20

40

50

20

Series

Source

000

10

10

10

20

20

10
20

40

Series

35

000

10

20

30

30

15

000

20

35

60

Series

000

15

35

Label Label Label Label Label


1
2
3
4
5

*
Footnote
Source:

000

40

Series

35

000

10

20

30

30

15

000

20

35

Series

000

15
20

40

Text

40

50

30

60

Label Label Label Label Label


1
2
3
4
5

Series

30

35

40

50

60

Label Label Label Label Label


1
2
3
4
5

EXHIBIT TITLE
Unit of measure
Title
Measure

Title
Measure

100%= 000
Series

20

Series

20

Series

30

Series

000

000

000

000

000

000

000

15

10
10

10

10
10

10
10

10
10

10
10

Series

20

20

20

20

20

Series

20

Series

30

15
35

40

30

35

40

Text

Text

Text

20
20

50

Text

60

60

60

Text

Text

000

000

000

000

000

000

15

10
10

10

10
10

10
10

10
10

10
10

40

20

20

20

20

20

60

60

60

60

15
35

20

50

30

35

40

Text

Text

Text

Text

Text

Text

Text

Text

100%= 000

000

000

000

000

000

000

000

15

10
10

10

10
10

10
10

10
10

10
10

40

20

20

20

20

20

60

60

60

60

Text

Text

Text

Text

Series
Text

000

60

Text

Title
Measure

Title
Measure

100%= 000
Series

20

Series

20

Series

30

Series

100%= 000

000

000

000

000

000

000

000

15

10
10

10

10
10

10
10

10
10

10
10

Series

20

20

20

20

20

Series

20

Series

30

15
35

40

30

35

40

Text

Text

Text

*
Footnote
Source:

20
20

50

Text

Source

60

60

60

Text

Text

35

60

Series
Text

15

Text

30

35

40

Text

Text

Text

20

50

Text

Unit of measure

Title
Measure

Title
Measure
100% = xxxx

100% = xxxx

Label 4

Label 4

10

Label 3

10

Label 3

10

10
45 Label 5

Label 2

*
Source:

15

45 Label 5
Label 2

15

20

20

Label 1

Label 1

Footnote
Source

Unit of measure

Title
Measure

Title
Measure
100% = xxxx

Title
Measure
100% = xxxx

Label 4
Label 3

10

Label 4

10

Label 3

45 Label 5

Label 2 15

100% = xxxx

10

Label 4

10

Label 3

45 Label 5

Label 2 15

10

10
45 Label 5

Label 2 15

20

20

20

Label 1

Label 1

Label 1

*
Footnote
Source:

Source

Unit of measure
Title
Measure

Title
Measure
100% = xxxx

100% = xxxx

Label 4
Label 3
Label 2

Label 4

10

Label 3

10
45 Label 5

15

Label 2

20

Label 1

Label 1
Title
Measure

100% = xxxx

100% = xxxx

Label 4

Label 2

*
Footnote
Source:

45 Label 5

15

20

Title
Measure

Label 3

10
10

Label 4

10

Label 3

10
45 Label 5

15

Label 2

10
10
45 Label 5

15

20

20

Label 1

Label 1

Source

Unit of measure

Title
Measure

Title
Measure

350
300
250 230

245

267

250

278

298

165

100
89

0
1990

Source:

245

267

250

278

298

200

150

300
250 230

200

50

350

120

175

180

150
100

130

50
91

Footnote
Source

92

93

94

1995

89

0
1990

120

130

91

92

165

175

180

93

94

1995

Unit of measure

Title
Measure

Title
Measure

350

350

300
250 230

245

267

278

350

298
300

250

250 230

200

245

267

278

298
300

250

250 230

200

150

165

100
50

Title
Measure

120

175

180

130

0
1990

150

50

91

92

*
Footnote
Source:

93

94

Source

1995

267

298

250

200
165

100

89

245

278

120

175

180

130

100

89

0
1990

150

50

91

92

93

94

1995

120

130

91

92

165

175

180

93

94

1995

89

0
1990

Unit of measure
Title
Measure

Title
Measure

325
350
298 300
278
267 250
300
245
250 230
200
220
150
195
180
175
165
100
130
120
50 89
0
1990 1991 1992 1993 1994 1995 1996 1997

325
350
298 300
278
267 250
300
245
250 230
200
220
150
195
180
175
165
100
130
120
50 89
0
1990 1991 1992 1993 1994 1995 1996 1997

Title
Measure

Title
Measure

325
350
298 300
267 250 278
300
245
250 230
200
220
150
195
180
175
165
100
130
120
50 89
0
1990 1991 1992 1993 1994 1995 1996 1997

325
350
298 300
267 250 278
300
245
250 230
200
220
150
195
180
175
165
100
130
120
50 89
0
1990 1991 1992 1993 1994 1995 1996 1997

*
Footnote
Source:

Source

Unit of measure
Title
Measure
325
350
298 300
278
267 250
300
230 245
250
200
220
150
195
180
175
165
100
130
120
50 89
0
1990 1991 1992 1993 1994 1995 1996 1997
Text
Title
Measure
325
350
298 300
278
267 250
300
245
230
250
200
220
150
195
180
165 175
100
130
120
50 89
0
1990 1991 1992 1993 1994 1995 1996 1997
*
Footnote
Source:

Source

Unit of measure
Title
Measure
400

350
300
250

230

245

267

250

278

298

300

100
50

89

0
1990

120

1991

130

1992

165

1993

175

1994

180

195

220

1996

165

175

180

195

220

1994

1995

1996

1997

278

298

300

325

165

175

180

195

220

1992

1993

1994

1995

1996

1997

267

278

298

300

325

250

165

175

180

195

220

1993

1994

1995

1996

1997

1991

1992

1993

245

267

250

250

Title
Measure
300 230
200
100

89 120
0
1990 1991

1995

325

130

400

200
150

325

300

89 120

0
1990

Title
Measure

298

245

300 230
200
100

278

267

130

1997

Title
Measure
400
300 230
200
100

245

89 120
0
1990 1991

*
Footnote
Source:

Source

130
1992

Unit of measure

Title (Measure)
400
245
300 230
200
100
89 120
0
1990 1991

267

250

278

298

300

325

130

165

175

180

195

220

1992

1993

1994

1995

1996

1997

267

250

278

298

300

325

130

165

175

180

195

220

1992

1993

1994

1995

1996

1997

267

250

278

298

300

325

130

165

175

180

195

220

1992

1993

1994

1995

1996

1997

267

250

278

298

300

325

130

165

175

180

195

220

1992

1993

1994

1995

1996

1997

Title (Measure)
Title
Measure
350
300
250

230

245

267

250

278

298

300

200
150
100
50

89

0
1990

120

130

1991

1992

165

1993

175

1994

180

1995

195

1996

325

220

1997

400
245
300 230
200
100
89 120
0
1990 1991

Title (Measure)
400
245
300 230
200
100
89 120
0
1990 1991

Title (Measure)
400
245
300 230
200
100
89 120
0
1990 1991

*
Footnote
Source:

Source

STICKER AND OTHERS


EXAMPLE

BACK UP REVISED

ESTIMATE

TENTATIVE

PROPOSED

HYPOTHESIS

CONCEPTUAL

ILLUSTRATIVE

PRELIMINARY

CONFIDENTIAL

ROUGH ESTIMATE

STICKER AUTOMAKER
EXAMPLE

ONLY FOR DISCUSSION


WORK IN PROGRESS

REVISED

ESTIMATE TENTATIVE HYPOTHESIS


PROPOSED CONCEPTUAL ILLUSTRATIVE
CONFIDENTIAL

PRELIMINARY

ROUGH ESTIMATE

VERY PRELIMINARY

TO BE COMPLETED

BACK UP

VERY PRELIMINARY

TO BE COMPLETED

WORK IN PROGRESS

ONLY FOR DISCUSSION

High
Medium
Low

STICKER AND OTHERS

Text

Text

Text

MAPS

APPENDIX

END OF DOC