SINGAPORE

Introduction
Singapore , officially the Republic of Singapore, is a
sovereign city-state and island country in Southeast Asia.
Formation
- Founding
- 6 February 1819
- Self-government 3 June 1959
- Independence from the United Kingdom 31 August 1963
Area- Total 718.3 km2
277 sq mi
Name-Muna , Nusrat Rappi Id-13-23702-1

Government Unitary parliamentary constitutional republic

Capital is Singapore City
Currency Singapore dollar
Official languages English , Malay, Mandarin, Tamil
5.4 million people live in Singapore two million are foreign born
Singaporeans enjoy a wide variety of seafood, fruit, Chinese,
Desserts
Name-Muna , Nusrat Rappi Id-13-23702-1

Product
Tat Hongs Cranes: Tat Hong was established in Singapore in
the 1970s as a supplier of cranes. It is Asias largest crane owner.
Hitachi KH850-3
Type: Crawler Crane Capacity: 150 Tons
Kato NK550VR
Type: Hydraulic Truck Crane
Capacity: 50 Tons

Name-Muna , Nusrat Rappi Id-13-23702-1

Which Market in BD
At the docks
Industries
Construction Site

Name-Nayeem, Shoeb Ahmed Id-13-23901-1

At Which Scale
Large scale entry: It will make a large scale entry
Because it is a very big industry. It will make a
long term impact on business and difficult to
reverse. It is also the largest company in Asia.
So, rivals will rethink to entry in the market.

Name-Nayeem, Shoeb Ahmed Id-13-23901-1

Mode of Entry
The company will follow exporting mode.
It will avoid cost of establishing manufacturing
operations.
It might help achieve experience curve and location
economies.

Name-Nayeem, Shoeb Ahmed Id-13-23901-1

Horizontal or Vertical
The company will give its license to Toma group
to do business in Bangladesh. And Toma group
will distribute the product all over Bangladesh.
So, it will maintain vertical integration.

Name-Ahmad, Shihab Uddin Id-13-23754-1

Investment Plan
As Toma group will be our licensed distributer.
So, investment plan will depend on them
mostly. As we are a big producer we dont
have lack of resources. Although for starting
investment will be little less. It will be about
$100 million.
Name-Ahmad, Shihab Uddin Id-13-23754-1

Production & Logistics

Production: As it is an exporting business, all
the production will happen in Singapore.
Company will just produce more for greater
supply.
Logistics: Bangladesh has the largest shipyard.
First all the product will be distributed by ship in
the Chittagong port. After that product will be
distributed as Toma group wishes.
Name-Ahmad, Shihab Uddin Id-13-23754-1

Marketing Plan
Through Toma group: Customer can be able to
see our product and buy it from Toma group .
Through website: Customer can also be able to
see all the product and from our official
website.

Name-Islam, Md.Shirajul Id-13-23925-1

International Strategy
Our operational headquarter is strategically
located in Singapore and we are supported by
our regional rental bases in Malaysia,
Indonesia, Thailand, Hong Kong, Vietnam,
China, Papua New Guinea and Australia. We
are well positioned to reach out to our
customers more effectively, providing them
with a one-stop shop solution across the
region.
Name-Islam, Md.Shirajul Id-13-23925-1

Conclusion
Tat Hong is the largest crane owner in Asia. We
hope we will do good business in Bangladesh.

Name-Islam, Md.Shirajul Id-13-23925-1

Thank you