Question 3: What have you

learned from your audience

feedback?

Target Audience Profile

The target audience for my production is predominantly females due to the way in which we
use a female actress throughout our production and thus the audience would, essentially,
be able to identify with a character of their own gender rather then of the opposite. In a
similar way, the age category of our audience would be between the ages of 16 and 20, in
order again, to allow for a relationship to build between the character and the audience
members because of the similar age group. However, the age category was also chosen due
to the way that there are implications of drug use and thus this would not be acceptable for
a younger audience. Additionally, the inspiration for the video would not apply to an older
category as the production was based upon fairy tales which would be more plausible for a
younger demographic.
The audience members would also be of a white British ethnicity and nationality due to the
way that the characters/ chosen actors within the production represent young people within
that category.
In terms of the psychographics of the target audience, I would presume my audience to
have interests in similar products and texts; filmography such as Pans Labyrinth and
artists such as Mumford and Sons and Radiohead due to the genre and the dreamlike
state of many of these artists and their songs.

Audience Feedback
In order to gain feedback from my specified audience
members, for my production as a whole, I handed
questionnaires to those who fit my specific age
category. By doing this, I was able to find out areas of
improvement and equally, strengthened areas from
which I could based my improvements. Once concluding
the questionnaires form my target audience, I
constructed a questionnaire for my production, for those
who did not fit into my target audience, to identify any
areas from which they believed also, to be improved but
also to maintain, knowledge that I had in fact addressed
my target audience carefully and correctly.

Reception Theory
Reception theory is the idea that a text is not just passively accepted by an
audience but the audience interprets the meaning of the text based upon their
own life experiences. This idea links to Stuart Halls suggestions of the
encoding and decoding of media products in the ay that those who create a
media product encode it and then we, as audience, decode it and can
conclude different interpretations of said product depending on our own
background.
Therefore, for my production, it would appear to one audience that there could
be more than one interpretation of the narrative. For example, depending on
the viewing audience, it may appear that the narrative tells the story of
numerous fairy takes in an innocent and angelic way, relating to the original
fairy tales form which we took our inspiration. However, to another audience
group, it may appear in a more disillusioned way, portraying the idea that the
female character, at the beginning of the video, drinks a substance within the
drink that could be classed as drugs and therefore, all of the narrative itself is
a hallucination due to the way that she falls into a mysterious world and meets
fantasy creatures.

Uses and Gratification

It has been said that media products are created and that those how
consume them, are using them for their own gratifications rather than
using the product for its original purpose; to entertain. This idea
relates to our production as it correlates with suggestions from Jay. G.
Blumler and Elithu Katz of whom imply that media products are used
in five, various ways for different audience gratifications. These ways
are; social interaction, identification, information and education,
entertainment and escapism. Therefore, the suggestion of audience
members using media texts as a form of escapism, does in fact, relate
to our product and the fairy tale atmosphere allows for the character
to escape her own life at the beginning of the production and thus,
this enables the characters to identify with the character, allowing
for a sense of entertainment and as mentioned previously, escapism.

Music Video Production (Feedback)

The questionnaire that I constructed with my target audience, consisted of
thirteen questions, allowing the audience members to respond to my
production in the best possible way for my improvement and the identification
of my strengthened areas. The first four questions on the questionnaire
tackled the idea of the audience interest and the straight forward strengths
and weakness of the mise en scene and the camera work and editing. On
looking at the results from the first four questions, I found that by calculating
the average of all of the question together, the females gave the better
results, with more scores of 4 and 5 than the males in this category.
Therefore, I can see from the first four questions of my questionnaire, my
specified target audience of predominantly females found the production, not
only more engaging, but also of a higher standard.

Music Video Production (Feedback)

When looking further at the feedback from the chosen target
audience, I found that questions 5 9 concluded that the media
product that I had create was of the correct length and that each
of the individuals would listen to the track that we had created a
video for again. This enabled me to decipher the conclusion that
we had edited our piece to the correct standards for the audience
members, allowing for a piece that held their attention more so
than possibly an older or younger audience. Additionally,
questions 8 and 9 resulted in the idea that there were no
offensive or confusing aspects for either gender, and thus the
music video was again, suited for the best audience
demographic.

Music Video Production (Feedback)

Question 10 of the questionnaire, was the most important in
terms of recognising where my strengths were. For example, the
use of costumes and colour were often stated as being the best
part of the production but also the fairy tale aspect. However, the
various answers allowed me to realise that female responses said
that camera and mise en scene work was my biggest advantage
and thus male answers focussed more on my editing skills
implying that they needed improvement. Therefore, I used this
feedback to develop my skills with editing, and on reconstructing
that particular part of the questionnaire, I found that this also
became a strength.

Music Video Production (Feedback)

Within the final part of my questionnaires for this section, I found that on all
questionnaires answered, responses concluded that the video production
reflected the style of the music that we were attempting to promote, thus
making this a promising factor for the production. However, although many
responses said that the video successfully promoted the band/ artist, some
responses concluded that the individual was undecided about whether this
was a factor that we covered. Therefore, when looking into this idea, I found
that although the narrative is clear, it is in fact, slightly unclear as to the band
name or such s thus, I addressed this further in my print productions.
The final section to the questionnaire was a rating of the overall music video
and when looking at the scores given for this section, I calculated the average
again, finding that over all, females gave a higher rating for the video than
males thus supporting the target audience theory that we had decided on with
predominantly white British females of 16-20 years of age.

Print Productions (Feedback)

In a similar way to that of music video feedback, I
created a questionnaire, asking about the quality and
interest of the music video for the audience members.
Within the first five questions, I again, constructed the
mean for each gender and found that overall, the
product that I created gained better reviews from male
audience members as apposed to female audience
members. This could be due to the way that I addressed
the feedback from the previous questionnaire, regarding
the video and used my editing skills as a focus for
improvement rather than my composition and
photography skills.

Print Productions (Feedback)

Questions, 6 and 7 asked whether the individual would be encouraged to buy

the digipak or go to an event by the artist. From analysing the data I gained
form my questionnaires, I found that all of my responses to these questions,
besides two indicated that the individual would feel encouraged to do either of
the mentioned motions. However, I was given two responses that indicated
that one male was undecided about going to an event by this artist and one
that indicated that a female was unsure about whether they would buy the
digipak. Therefore, when looking at the previous comments and statistics from
the other responses I can understand that the female response here correlates
with the over all female total that I received from the first five questions; when
it was concluded that the digipak appealed more to males than females.
Additionally, the male response here about the event of an artist is also
understood as the previous information gained about the video equally,
concluded that the artist may not have been fully or successfully promoted
and therefore, the individual may be unsure if the event.

Print Production (Feedback)

The last few questions of my questionnaire asked the audience if there were any
offensive aspects of the product such as the representation, gender or ethnicity
and for all of my responses, I counted that none had any reference to any
particular aspect of my digipak, thus implying that the pack was suitable for the
target audience overall. The next question (question 9) asked the audience what
the strongest aspects of my digipak were and from my results I found that the
imagery and the sketches that I created or my inside panels were unique and thus
one of the strongest features in correlation with the video production that we had
created. Another strength of my work was that of the text and the font. For
example, one response quoted that the track listing alignment worked well with
the images, creating a simple but effective feel to the final panel. These comments
allowed me to understand, not only my strongest areas but also those that would
need improving in future products, such as the difference in colouration between
panels 1 and 4 and 2 and 3 and also the eye flow of the front panel. An
improvement would be making the band name bigger in order to make it more
coherent with the back panel.

Feedback During processes

At a midway point through creating our music video production, we handed a questionnaire
to a potential target demographic in order to recognise the strengths of our piece so far.
When looking at the feedback we received, we could see that the demographic, so far,
found that the music and visual links, relating to Andrew Goodwins theory, along side the
link to the fairy tale inspiration, were our strongest features. Therefore, we continued to
include many similar aspects when finishing our product. In relation to this, when I crafted
my digipak and magazine advert, I created a range of designs on a single piece of paper,
along side some comment boxes. By creating range of designs, especial in terms of my
magazine advert, I was able to gain feedback into the best possible design in regards to my
audience pleasures and also the genre of my music as the chosen target audience would
have heard, seen and responded to my previous production.
The responses that I gained from my magazine advert concluded that the target audience
found a more simple and less cluttered advert would entice them to reach for that
particular genre more often. Also, I found that the positioning of the text allowed the
audience to decide on a definite advertisement design for themselves, as the image
became clearer when the text was moved. This added to my piece as I edited the text
boxes in accordance to the feedback and the positioning of the image itself.

Continued

I created two, somewhat, contrasting digipak designs, originally. The

first design consisted of four edited photographs, two of which were
screen shots from the music video itself with the other two being the
current panels one and four. The second digipak design consisted of the
two current panels (one and four) and two drawings of the characters
(two and three). On constructing research into which digipak was the
most successful, I found that many of my target audience found that the
second digipak was best suited for their demographic. I received
comments for the first digipak such as panels two and three appear
pixelated and the third panel does not create a fluent feel for the other
panels and therefore, on receiving compliments such as unique for the
inside panels of digipak two, I chose to use this as my final piece.
Therefore, I can conclude that this was my most vital piece of audience
feedback as it, effectively, added the finishing touch.

Digipak Design 1

Digipak Design 2 The

final piece