Documentos de Académico
Documentos de Profesional
Documentos de Cultura
REGULATION AND
MARKETING
ETHICS
INDUSTRY REGULATION
Government
The
The
DEREGULATION
The
reduction or elimination of
government power in a particular
industry, usually enacted to
create more competition within
the industry.
When
Can
Consumers
PRODUCT REGULATION
Packaging
requirements
Information labeling
Instructions labeling
Usage warnings
Minimum quality or performance
standards
Mandatory warranties
Product ratings
Production and marketing licenses amd
permits
Patent Regulation
The
Patent
Protection and
Enhancement
Waste reduction, Recycling,
Treatment and Disposal
Biodiversity
Sustainable use of Natural
Resources
Wise use of Energy
Compliance
Research
and Development
Public Policy
Public Education
Participation in Environmental
Organizations
Monitor and Report Environmental
Matters
Annual Report
PRICE REGULATIONS
The
Price-Fixing
Best
Establishing
the price of a
product or service, rather than
allowing it to be determined
naturally through free-market
forces.
Price Signaling
Everyone
Discriminatory Pricing
A
Charging
manufacturers are
required to sell their products at
the same wholesale prices to diff.
retailers, they are not allowed to
enforce standard resale prices.
Predatory Pricing
is
apricing strategywhere a
product or service is set at a very
low price, intending to drive
competitors out of themarket, or
createbarriers to entryfor
potential new competitors.
DISTRIBUTION RELATIONSHIP
REGULATIONS
Franchising
and Exclusive
Relationship
- is a long-term trading contract
or partnership w/ another party.
Restricting
Intrabrand
Competition
-although the courts may
frown on the exclusive franchising
of existing distributors, they have
allowed manufacturers to
deliberately restrict their number
of product resellers in a particular
market, be it a regional territory or
a group of customers.
SELLING REGULATIONS
to protect consumers when they shop
online or enter into other contracts at
a distance from the supplier,
The
ADVERTISING
REGULATIONS
The
DECEPTIVE
considered
deceptive if the claim was related
to an important product
characteristics and was not
literally true.
Substantiation of Claims
Superlatives
in advertising,
the
best
the cheapest and
the easiest to use
Positive claims were long
considered acceptable, bec.
advertisers were expected to
praise their product.
MARKETING ETHICS
is
considered to be only a
min. Ethical standard.
the law often does not work the
way it should.
THEORIES OF MARKETING
ETHICS
Competition, Ethics, and Efficiency
Social Darwinism is the idea that the
laws of natural selection and survival of
the fittest apply to the marketplace.
competition makes the market efficient.
when ethics do not exist, markets fail
and govt regulation must be present to
ensure that competition works honestly
and openly.
Principle
of utility
the right action is that which
produces the most good for the
most people in a specific
situation.
one
Categorical Imperative
offers
an alternative to
situational ethics.
it asks whether the proposed
action would be right if everyone
did it.
marketplace
basis
exercise of different religious beliefs and
values increases the variability in the
ethics that we are likely to observe in
the marketplace.
predominant religions values used as a
common core for our societys ethics to
enable us to anticipate the likely
behaviors of other parties in the market.
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Free
will
Company code of
ethics
Professional code
of ethics
Legal
constraints
Minimum Standards
Market Strategy
Enforceme
nt