Advertising Campaign

for Barnardos

Campaign Proposal

Campaign Proposal
Product: Barnardos

Target audience: The target audience is going to be 20-25 female.

Campaign message: Looking good for little money. This is because they spend most of
there money on going out.
Launch date: It will be the 1st October
Location of advertisements:
1st October Advert 1 and Advert 3: Newspapers and magazines.
Newspapers:

The sun
Daily star
I
Daily Mirror
Magazines:
Heat
Women's weekly
22nd October Advert 2: The billboards will be located outside
bus stops , clubs and bars and supermarkets.
27th November Advert 4: Advertisements will also be located on buses and bus
stops.

Plans for the campaign:

Plans for campaign:

Slogan:

Cheap and cheerful : The slogan will be located on the top right hand corner on all of my advertisements including portraits and landscape
advertisements.

Typography:

Castellar: Used for my slogan not very professional but unique this is because its a very different type of font compared to others.

Segoe UI Semi bold: Professional and unique used for my main text on the advertisements.

Images:

Advert 1 For this advert there will be the font of Segoe UI semi bold. The slogan font will be corbel this is because it looks professionals and this signifies
of what the barnardos advertisements is about. The clothing material will be for outside winter clothing so the colour will be very natural.

Advert 2 For this particular advert the advert will have Corbel for the text. This advert will be landscape the clothing that this advert will be using will be
more of an indoor winter clothing for young adults there will be no intellectual property rights broken with this ad because there will be no other company
logo shown.

Advert 3 Advert 3 will be corbel which is the same as the others. The clothing will be used will be inside autumn clothing material.

Advert 4 Advert 4 will be outside the clothing a coat will be used in this advert to tell people that they can keep dry for not a lot during the cold autumn
months. The font will be corbel.

Colour scheme:

The colour scheme will be green, black and brown and other dark dull colours some of these colours have connotations with Barnardos this is show
professionalism in the advert also there will be natural light because the advert is going to be located outside. Inside the colours will be lighter. The
backgrounds for every advert will be different this is because I want to show a diverse range of scenarios which hopefully should grab their attention. The
backgrounds will suit the different environments that the photographs are being taken. Outside will be outside colours but with a winter tone to it. On the
other hand the inside photographs will have brighter with a seasonal touch to it such as blue and red.

Sketch1:

Sketch 2:

Sketch 3:

Sketch 4:

Production Plan:
Date of photo-shoot
29th December 2014:
Deadline for production 14th January 2014
Budget The budget for my Barnardos print adverts this
is because the college will provide most of the materials
for the advert so my adverts will be cheap to make and
then distribute.