McDonalds was founded by brothers dick and mac in 1954 in California. 30,000 restaurants serving 50,000,000 people in more than 119 countries each day. McDonald's is the world's largest fast food restaurant chain.
McDonalds was founded by brothers dick and mac in 1954 in California. 30,000 restaurants serving 50,000,000 people in more than 119 countries each day. McDonald's is the world's largest fast food restaurant chain.
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McDonalds was founded by brothers dick and mac in 1954 in California. 30,000 restaurants serving 50,000,000 people in more than 119 countries each day. McDonald's is the world's largest fast food restaurant chain.
Copyright:
Attribution Non-Commercial (BY-NC)
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Descargue como PPT, PDF, TXT o lea en línea desde Scribd
• Qazi Marufuz Zaman - 061212030 • Kazi M Fazlur Rahman - 061228030 • Sheikh Mahmud Hasan - 061238030 • Shehab Shahriar - 061813030 Back ground • Name originates from brother Dick and Mac McDonald who ran Hamburger stands in California back in 1954 • Ray Albert Kroc is the founder • 30,000 restaurant • serving 50,000,000 people • in more than 119 countries each day Back ground Cont.. The Happy Clown portrayed by Willard Scott
First appeared on TV in 1963
Back ground Cont.. 2005 / 2006 • Leading global food service retailer • Leading share in globally branded quick service restaurants McDONALDS Industry: Restaurant / Fast food Product: hamburgers • chicken • french fries • soft drinks • milkshakes • salads • desserts • breakfast Market Cap: $ 60.07 billion (08) Revenue: $ 22.79 billion (07) Corporate Objective Plan to Win Vision • Products- Will serve food and beverages people prefer to enjoy regularly • People - Well- trained employees will proudly provide fast, friendly and accurate service with a smile, in a way that delights their customers • Place - McDonald’s restaurants and drive-thru will be clean, relevant and inviting to the customers. • Price Will be the most efficient provider so that they can be the best value to the most people • Promotion All of McDonald’s marketing and communications will be relevant to our customers and consistent with our Brand Brand Ranking Brand Elements • Logo
Meaning of the colour and symbol in the
McDonalds logo. That red and yellow were picked up by the human more quickly. So when young children see the huge golden arches their able to call out the name McDonalds. Slogans, mottoes and jingles • Jingles Perhaps the best-known slogan was "You deserve a break today" -------------Barry Manilow • The Big Mac's song (1975) “Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun” • The McDonald's $1,000,000 Menu Song Reunion's 1974 hit single " Life Is a Rock (But the Radio Rolled Me)", Slogan Have Fun remembering these famous Slogans!
Number of Restaurants 2000: 28,707m 2000: 289m 2000: 9,081
Total revenue/Turnover 2000: 14,243m 2000: 997m 2000: 1,31m
Share holders’ fund 2000: 1,46m 2000: 358m 2000: 99m
Perception Map Perception Map McDonald’s® Facts Summary • Food Quality • Food Safety • Nutrition • Jobs & Opportunity • Our People • Community Commitment Franchising in the Global Market … Evaluating Potential Market • Companies prefer to enter countries That (a) Rank high on market attractiveness (b) That are low in market risks (c) That which possess a competitive advantage Franchising in the Global Market … Modes of entry into Foreign Markets • Direct investment • Joint ventures • Licensing • Direct exporting • Indirect exporting
(amount of commitment, risk, control and profit potential decreases as we descend the list) ANY CLARIFICATION