Documentos de Académico
Documentos de Profesional
Documentos de Cultura
BRAND DEVELOPMENT
Vivienne Westwood
BRAND DEVELOPMENT
Vivienne Westwood
BRAND DEVELOPMENT
Vivienne Westwood
Clothing lines
Red label
Gold label
Man
Anglomania
BRAND DEVELOPMENT
Vivienne Westwood
BRAND DEVELOPMENT
Vivienne Westwood
BRAND DEVELOPMENT
Vivienne Westwood
Anglomania, AW 1993-94
BRAND DEVELOPMENT
Vivienne Westwood
Men collection
BRAND DEVELOPMENT
Vivienne Westwood
BRAND DEVELOPMENT
Vivienne Westwood
MATERIAL SOURCING
PRODUCT DEVELOPMENT
Vivienne Westwood
Offshore Production
China, Malaysia & Indonesia.
PRODUCT DEVELOPMENT
Vivienne Westwood
LOXO DRESS
Price: 220.00
94% Viscose 6% Spandex
Size : XXS~XXL
Price: 805.00
metallic lustre of the Changeant
Silk Taffeta
Size : 38~46
PRODUCT DEVELOPMENT
Vivienne Westwood
Price: 105.00
leather with silver eyelets and
buckle
Size : one size
HEART BELT
Price: 195.00
100% Wool
Size : S~L
PRODUCT DEVELOPMENT
Vivienne Westwood
ELIZABETH T-SHIRT
MARINA COAT
Price: 95.00
100% Cotton.
Size : XS~XL
Price: 1015.00
90% Fleece Wool 10% Nylon
Size : 44~56
PRODUCT DEVELOPMENT
Vivienne Westwood
Price: 70.00
Swarovski Crystals with imitation
rhodium
Price: 105.00
Silver
Size : one size
PRODUCT DEVELOPMENT
Vivienne Westwood
Licensing Agreement:
Palladium Alliance International (PAI)
Zeon Limited
Nine West(Shoes)
Wedgwood Pottery
BRAND EXTENSION
Vivienne Westwood
Marketing / Advertising
BRAND EXTENSION
Vivienne Westwood
BRAND EXTENSION
Vivienne Westwood
BRAND DEVELOPMENT
Marc Jacobs
MARC JACOBS was born in 1963 in New York.
In 1981, he was in High School of Art and Design
graduate, after admission to Parson's School of
Design.
BRAND DEVELOPMENT
Marc Jacobs
1984, Jacobs and Robert Duffy partnership formed
Jacobs Duffy Design
In 1986, launched the first personal name "MARC
JACOBS.
BRAND DEVELOPMENT
Marc Jacobs
In 1987, Jacobs was awarded the fashion industry's
highest honor "The Council of Fashion Designers of
America (CFDA) Perry Ellis Award for New Fashion
Talent.
In 1992, Jacobs was again CFDA award "The
Women's Designer of the Year Award".
BRAND DEVELOPMENT
Marc Jacobs
Clothing Lines:
MARC JACOBS
MARC BY MARC JACOBS
JACOBS BY MARC JACOBS
LITTLE MARC JACOBS
BRAND DEVELOPMENT
Marc Jacobs
MARC JACOBS Spring Summer Resort 2010
BRAND DEVELOPMENT
Marc Jacobs
MARC BY MARC JACOBS Spring Summer 2010
BRAND DEVELOPMENT
Marc Jacobs
MARC BY MARC JACOBS Fall Winter 2010
BRAND DEVELOPMENT
Marc Jacobs
MARC BY MARC JACOBS MEN Fall Winter 2010
PRODUCT DEVELOPMENT
Marc Jacobs
PRODUCT STYLE AND DESIGN IDENTITY
PRODUCT DEVELOPMENT
Marc Jacobs
Product Price Range
PRODUCT DEVELOPMENT
Marc Jacobs
Product Price Range
PRODUCT DEVELOPMENT
Marc Jacobs
Product Price Range
PRODUCT DEVELOPMENT
Marc Jacobs
Product Price Range
Stam
The Stam in a shiny lambskin texture and hanging
lock branding. Refined leather inserted chain.
Rolled leather handles. Kiss closure. Flat front zip
pocket.
Material: 100% Lamb Leather. Cotton Lining.
Made in Italy.
Price: UK$3,735.00
BRAND EXTENSION
Marc Jacobs
Finance and Managing
Marc Jacobs International Company, L.P. is part of the stable of brands held by
French Luxury firm LVMH
LVMH owns 96% of MJI but only 33% of the trademarks, meaning that LVMH
has power of the purse only, but Jacobs and Duffy main creative control.
BRAND EXTENSION
Marc Jacobs
Product Extension
WATCHES, FRAGRANCE, EYEWEAR COLLECTION
BRAND EXTENSION
Marc Jacobs
Marketing and Advertising
BRAND EXTENSION
Marc Jacobs
Store Extension
The group of shops are covering in U.S.A , New York, San Francisco and Los Angeles, BAL
Harbor, Las Vegas, Guam, Chicago, Savannah, Boston and Provincetown, Massachusetts,
Paris, London, Madrid, Copenhagen , Moscow, Beirut, Riyadh, Dubai and Kuwait, Japan and
throughout Asia.
The End