Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Qualitative and
Quantitative Research
Adam Ariff bin Zulkifli
Ain Fatihah binti Mohd Kasim
Farah Mudrikah binti Zaimy
Fatin Daratul Ain binti Johari
Definition:
Quantitati
ve
research
Hypothesis
Description
Type of Research
Qualitative
Broad
Whole picture
Exploratory
Quantitative
Narrow
Focused
Conclusive
Difference - Usage
Qualitative
Research
is ideal for
earlier phases of
research
projects.
Quantitative
Research
is highly
recommended
for the latter
part of the
research
project.
Qualitative
Research
Quantitative
Research
In conducting a
Quantitative Research,
what will most likely
appear in the
discussion are tables
containing data in the
form of numbers and
statistics.
Difference - Approach
Qualitative
Research
Primarily subjective in
approach as it seeks to
understand human behavior
and reasons that govern such
behavior.
Researchers have the tendency
to become subjectively
immersed in the subject matter
in this type of research
method.
Quantitative
Research
Researchers tend to remain
objectively separated from the
subject matter.
This is because Quantitative
Research is objective in
approach in the sense that it
only seeks precise
measurements and analysis of
target concepts to answer his
inquiry.
In Quantitative Research,
Closed-ended
Specific and narrow
Contains responses possibilities developed in advanced.
In Qualitative Research,
Open-ended
General and broad
In reporting Qualitative
Research;
QUANTITATIVE RESEARCH
QUALITATIVE RESEARCH
Number of respondents
More respondents
Less respondents
Types of questions
Specific questions
Open-ended questions
Methods/Techniques
Data analysis
Theory
Sampling
Sampling focuses on
probability and
representatives
Causality
Suggest causality
Explore causality
References
http://
www2.uncp.edu/home/acurtis/Courses/ResourcesForCourses/QuantitativeQual
itative.html