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LETTUCE RETAILS

PVT LTD
we understand your health

Conten
t

Company Objective

Corporate Vision & Mission

Market & Opportunity

Organization Structure

Our Company
The aim of LETTUCE intends to provide a wide selection of tasty, fresh, high-quality diet and
Objective
health related food and drinks to service through our outlets and an Xpress Counters to the
customers are keen on their total wellness . The idea is to provide Salads & Sandwiches (veg
& non veg), Pastas, Soups and Fresh Fruit Juices which will supplement their regular diet.

The product Salad Ready will have wide appeal to a large variety of market segments
nationwide, from consumers to the hotel, restaurant, and institutional markets. The strategy of
Lettuce Retails Pvt Ltd, however, is to build a consumer brand in successively larger segments
of the market, region by region, and to build sales to H/R/I markets at the same time.
Profitability will be demonstrated in the first year of operation: cash flow

will
be generated in amounts that will permit extension of existing operations,
and
new regional market entries, in the first five projected years.
The firm's financial objective is to reach a point where stock can be offered
publicly. The
factors that make this possible are the size of the market, lead time of the
company over
competitors, and its dedication to stay ahead through an aggressive
marketing strategy

Our Vision & Core Values


Vision:
To be the best healthy dining restaurant ,where customers can have wide rage of
fresh and healthy foods with a pleasant atmosphere.
Core Values:
Daily fresh and high quality products and customer satisfaction.
Valuable and honest employees and ethical treatment.
Always be accountable
Always for new change and innovations

Market Study
Current Market Study:
Over presence of Junk Food Multinationals, serving foods that is perceived to be
unhealthy and very poor nutritional value..( Once in a while we can have this kind of
foods, but not regular)Its lacking in Proteins, Vitamins, Fiber and among others.
Why these MNCs popular because of easy to access( Quickness & Multiple
locations), frequent advertisement and other promotions, its been considered as very
tasty food.
Its effect to create
a) Unhealthy Society
b) Lack of Energy
c) Unbalanced eco systems
d) Diseases

Opportunity & Competition


Opportunity:

Market having a large demand for Fresh and natural food, but very limited supply to
meet the demand

People are more health & wellness conscious, it can be a very large market
provided with best quality products, convenience , consistency and location.

A large market share can be create in students community by educating the


essentialities of good food, teachers can be hold a major role in the campaign.

As a part of CSR ,our products can be replace with low quality foods supplying in
local schools with the support and subsidies from Government and other corporate.
Competition:

Existing International Fast Food chains

Local and regular restaurants and fast food chains

How & Where

The Salad outlets size ranges from a 750-square-foot outlets to the 1,250-square foot
in-line location. The basic module represented by the stand alone outlets and
represents the companys core concepts: Serve Healthy and Natural Food and its
been more popularized by Xpress counters in major malls, IT Parks, Premium
Residential complexes, Airport etc.
As brand integrity and consistency remain essential to the long-term success of the
Salad Creations system, only approved product and service modules may be
implemented.

Location is key success factor ,that is why Salad Creations restaurants will choose
the areas with a large concentration of educated and business-savvy consumers.

What we
give!!
LETTUCE is a place

which Salad components are provided for customers to choose


their own salad plates. We provide various types of assorted raw vegetables, sliced
vegetables, various type of Non Vegs and various types of salad dressing.

LETTUCE may also provide additional toppings such as bacon bits or shredded
cheese, and also have additional food items, such as cooked cold meats (e.g.,
chicken, ham), devilled eggs, cold pasta salads, corn chips, bread rolls, soup, or fresh
juices and cut fruit slices.

LETTUCE were developed to meet the growing needs of the health-minded consumer
who wants a great, healthy meal that is both delicious and fresh. Consumers are
seeking healthful alternatives to traditional fast food. Salad Bars offers just that,
using only the freshest ingredients and the highest quality produce available.

Plus, all items-including nutritious smoothes, flavorful soups, and satisfying wraps
and sandwiches- are prepared with respect to exacting standards and methods that
took years to develop.

The Fresh Choice Express Counter

LETTUCE Express is a new, exciting and innovative quick-service concept. The Express
is a unique concept combining fresh, high-quality "to-go" breakfast and lunch items.
This concept is even more unique by offering a varied menu of cold and hot items in a
small space, designed to operate in large multi-tenant office buildings, Retail Malls,
Schools & Colleges etc..

Breakfast & Lunch menu selections include LETTUCE favorites, like Classic Caesar
Salad or Chicken Salad, as well as hot, Oven Toasted Sandwiches, fresh-made Soups
and Super-Sized Baked Potatoes. Daily specials are also offered.

LETTUCE Express, with its unique offerings, great value, exciting design, small space
requirements and friendly crewmembers, would be a welcome addition to any facility.
Online ordering and home delivery facility for our customers.

Our Target Group

Anyone keen on health, wellness or weight conscious by regular diet with a substitute , will be
our proposed clients. There are lot of people who dont have time to work out in gyms they
need to reduce weight by subsidising food intake, this can be possible by controlling their diet.
This is where we will fit in. As per our estimate this number is really huge.

We also plan to market this in gyms and health Spas, fitness Centers etc.. so that people who
work out could have them as a substitute to their regular meals.

And also we will be in association with major retail outlets to capitalize the floating crowd.

Other mode of expanding the business Online ordering and home delivery.
Gender

Age Group

Status

Income
Group

Female

65%

10 15

10%

Students

10%

10k 20 k

10%

Male

35%

15 - 20

15%

House wife

20%

20k 35 k

12%

20 - 35

35%

Working Class

60%

35k 65 k

20%

35 - 50

25%

Retired Class

65k 100k

30%

50 above

15%

100k above

28%

10%

Future Plans
Business Expansion Plan..
Bangalore
- 15 Nos
Chennai
- 8 Nos
Hyderabad
- 10 Nos
Cochin - 5 Nos
Pune
- 5 Nos

Our Strategy
Marketing Strategy:
Positioning the brand as serve good food and to support the health, fitness and diet.
Communication Strategy:
Use internet as one of the major promotion medium, also advertisement in News
papers inserts, Outdoor Hoardings etc.
Product sampling in various residential complexes, Corporate Houses, Schools &
Colleges
Involve with various
health awareness program me through social responsible
campaigns.

How Differently we reach to the customers

Strategic tie-ups :

Salad Bars XPress Counters @ Schools, Colleges

Salad Bars XPress Counters @ Corporate houses & IT Parks

Salad Bars XPress Counters @ Residential complexes

Ready made salad packets (Daily fresh) selling through selected Retail outlets,
Spas, Gym and Bakeries

Brand Identity and Logic

a)
b)
c)

Brand Lettuce Lettuce in the essential part of any salad making, so we will be
essential part of each individuals better health, wellness and wealth.
The logo stands for cool , casual and easiness but serious. The leaf resembles our
brand name Lettuce and the water drop stands for freshness , nature etc..
The bi-line we understand U R health ..we supply only healthy food on each
individuals requirement and need.
Our Colours: GREEN, RED,ORANGE
Green is our basic colour and its stands for Environmental awareness, Health food,
nature, Vegetables.
Red stands for life, love, fire, Non Vegetarian, passion.
Orange stand for cheerfulness, stimulation, warmth and happiness.

Organisation Structure
CEO CHEFF & ASSISTANCTS
MAIN

What is the current stage of the


We
are on the verge of taking forward. We are currently negotiating with the financial institution for the start-up of the company. Our start-up costs are m
venture?

Team
Profile

Risk & Strategy


A solid Risk Mitigation Plan.

Risk

Financial Risk Will not have adequate cash flow to meet the daily operation

Strategy
Financial Risk

Differentiators
Our USP The first exclusive outlet for selling diet conscious and tasty foods.

Our Key to Success

SANDEEP VISWANATH
LETTUCE RETAIL PVT. LIMITED
#117, 3rd CROSS, EJIPURA
BANGALORE 560047
TEL : +91 9845179243
EMAIL: sandeep@lettuceindia.com , sandeepviswa@gmail.com
WEB: www.lettuceindia.com

THANK
YOU