Presentation On The Topic Of

Micromax
Momentum Gaining
Presented By,
Manjunath Shetty
Vishnu Gondo
Under The Guidance Of Rakesh Shetty

Micromax
NOTHING LIKE ANYtHING

Recent Market
Happenings
Micromax launch first Windows Phone.
Micromax beat Apple for No.2 position in tablet sales in India.
Samsung India mobiles Vineet Taneja joins Micromax as CEO.

Innovation
Some of the industry firsts Innovative devices launched by Micromax since inception are:
Long Battery Life Mobile:
Marathon Battery phone with 25 days standby time & 17 days Talk time.
Universal Remote Control Mobile:
Universal Remote Control for TV, DVD, AC in mobile.
Dual SIM Dual mode active Phone (GSM+CDMA):
Micromax GC700 is the first GSM + CDMA Mobile phone.

Innovation Cntd
First Superfone:
Created a new category called Superfone powered with 1GHz dual core

NVIDIA Tegra 2 Processor.

First Womens Line of Devices

Micromax Q55 Bling phone- First womens phone with navigation keys.

Emerging Market
Breaking out to Smartphone's from Normal phones
There are about 755 million mobile users in India, only 15 per cent
of them are Smartphone users. So the headroom to grow is
tremendous.
Focusing the youth
Younger generation are so fascinated towards Smartphone's.
They depend more on it, rather than PC for all their works.

Road Map Of Micromax

Present Objectives:
Focus on urban market specially youth 18-25 years:
Micromax is focusing on smart phones and tablets.
Focus on Smart phones:
As smart phone is going to be the future of mobile
market, Micromax has started focusing on smart phones. It has decided to
launch more smart phones in the market.

Road Map Of Micromax (Cont..)

For 2015:

To start new plant and reach market share of 20% :

To increase market share, it is essential to increase production capacity. Micromax
has plans to start a new plant in 2015. With the help of this new plant, it will be able
to reach a market share of 20%.

Focus on international markets :

On making strong focus on rural market and urban market in India, Micromax needs
to expand to international markets and enter into neighboring Indian countries, south
African countries etc.

TARGET

YOUTH
WOMEN
PROFESSIONALS

TARGET
MARKETS

Targeting Youth

Micromax has provided the

cheapest tablet in market to
draw the attention of youth.

Targeting Women
On the occasion of Mother's Day, Micromax announced the
launch of its latest Android phone
Targeted at women.

Targeting Professionals
Professionals keep two phones in todays
life:
One for Professional use
One for Personal use
Micromax will come up with Dual SIM
mobile phones. Micromax has to focus
on this target to provide A single phone
with Business and Private use with
separate numbers.

Marketing Strategy
Marketing strategy is a process that can allow an organization to concentrate its limited
resources on the greatest opportunities to increase sales and achieve a suitable competitive
advantages.
Micromax marketing strategy is to improve the visibility in the urban markets by improving.
Awareness of customers for our products and also building brand image.

Place Strategy
We can place our products in some popular mobile phone retail stores such as
Sangeetha, The Mobile Store, reliance digital, Croma, etc. We will tie up with local
distributors for easy availability for those who dont visit popular retail stores or find
it easy to purchase it from nearby stores. We can also sell our phones online by
collaborating with Future Bazaar which is an initiative by Big Bazaar, etc.

Income
Group
Of
Respondents

MICROMAXS
REVENUE

India Handset Shipment Share

Micromax has beaten Korean
vendor Samsung to become
biggest mobile handset
vendor in India. The latest
data for mobile handset
sales in India was analysed
by Counterpoint Research,
according to which, for the
period between April to June
2014, Micromax captured
16.6% market share,
compared to 14.4% by
Samsung.

Product Diversifications
From basic phones they move towards smartphones.
Now they are moving forward with variety of products. Such as
Funbooks (Tablets)
Data Cards
LED TV
Home Theatres

Conclusion
Micromax is gaining ground at a tremendous rate in the domestic as well as
global mobile market.
Micromax showing good sign of grabbing every possible opportunity at its hand.
If the strategies are implemented effectively, it may clinch up the ladder, to become the
leader in domestic market incoming few year.