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S O Z I O , I N C .
P A G E 1
101
FRAGRANCE
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ALL THERE IS TO
KNOW ABOUT
FRAGRANCE:
HISTORY
TECHNIIQUES
OLFACTIVE ANALYSIS
TRENDS
OLFACTIVE
TRAINING
PRESENTED BY SOZIO, INC.
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S O Z I O , I N C .
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FRAGRANCE
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FRAGRANCE
Smell -- one of the five senses -is the sense that allows us, with the
help of organs in our nose and a
process of memory and associations in
our brain, to recognize our world and
to understand and adapt to our
environment.
It tells us what we like and dislike;
it tells us with whom to fall in love.
It stimulates our appetite and enriches
our eating experience.
It triggers memories and affects our
moods. The lack of it might endanger
our lives or leave us in state of
depression.
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FRAGRANCE
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HISTORY
&
FRAGRANCE
THE HISTORY OF
PERFUME
The History of Perfume - The history of
the production and use of perfume
stretches back some thousands of
years.
Perfume, incense and the use of scent
were mentioned many times in the
bible, along with remains of records
describing production in ancient
Egypt, the land of Israel, India,
Mesopotamia and in the Far East.
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S O Z I O , I N C .
P AG E 6
SPICE, INCENSE
&
FRAGRANCE
INCENSE
TRADE ROUTES
The Ancient Incense Trade Routes The Perfume and incense trade
route played an important role in
the connection between the East
and the West providing
commercial activity that also
included the trade of spices and
precious stones.
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FRAGRANCE
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P AG E 8
101
FRAGRANCE
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P AG E 9
101
FRAGRANCE
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FRAGRANCE
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FRAGRANCE
Absolutes:
Examples:
Orange Oil
Lavender Oil
Patchouli Oil
Sandalwood Oil
Examples:
Rose
Jasmine
Orange Flower
Resins:
Note: Most fragrances are comprised of a combination of natural and synthetic ingredients.
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S O Z I O , I N C .
P AG E 1 2
HOW
FRAGRANCE
IS MADE
METHOD TO
THE MADNESS
Today, fragrance is usually constructed
from a mixture of essential oils and
fragrances, combined with fixatives
and solvents.
The essential oils contain the volatile
fragrance of the component. It is
incredibly concentrated oil which
contains the distinctive aromatic
properties of the plant, in a way, its
essence. The oils are produced usually
through distillation, expression or
solvent extraction.
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P AG E 1 3
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FRAGRANCE
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THE
FRAGRANCE
WHEEL
THE FRAGRANCE
WHEEL
FRAGRANCE FAMILIES:
Each fragrance can be put into a
fragrance family, grouping it with
many other similar fragrances.
Commonly there are Four main
groups (Citrus, Fougere, Oriental and
Chypre), which are then divided into
sub groups.
Feminine fragrances have floral
tones and male fragrances have
Fougere style fragrances.
Copyright
2011
Sozio,
Inc.
Copyright
2012
Sozio,
Inc.
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S O Z I O , I N C .
P AG E 1 5
101
FRAGRANCE
Aldehydic
Aldehyde C-11
Aldehyde C-12 MNA
Animalic
Ambrarome Absolute
Aromatic
Lavender Oil
Balsamic
Fir Needle Oil
Camphoraceous
Eucalyptol
Citrus
Lemon Oil California
Orange Oil
Green
Leaf Acetate
Marine
Calone Solution @10% in DPG
Mint
Spearmint Oil
Spice
Eugenol
Sweet
Vanillin
Wood
Sandalwood Oil
Cedarwood Oil
Floral
Orange Flower
Fruit
Strawberry Natural Absolute
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FRAGRANCE
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FRAGRANCE
Drakkar Noir
Created: 1982
by
For: Men
Guy Laroche
Type: Aromatic Fougere
Top Notes
Heart Note
Base Note
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P AG E 1 8
101
FRAGRANCE
Anais Anais
Created: 1978
by
For: Women
Cacharel
Type: Floral Muguet
Top notes
Heart note
Base note
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101
S O Z I O , I N C .
P AG E 1 9
FRAGRANCE
Le Male
Created: 1995
by
Gaultier
For: Men
Top notes
Heart note
Base note
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P AG E 2 0
101
FRAGRANCE
212 Men
Created: 1999
by
Carolina Herrera
For: Men
Type: Chypre
Top notes
Heart note
Base note
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101
S O Z I O , I N C .
P AG E 2 1
FRAGRANCE
For: Women
Issey Miyake
Type: Marine
Top notes
Heart note
Base note
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P AG E 2 2
101
FRAGRANCE
4711
by
Created: 1722
Muelhens
For: Unisex
Type: Citrus
Top Notes
Heart Notes
Base Notes
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THE ABCS OF
FRAGRANCE
S O Z I O , I N C .
P AG E 2 3
Copyright
2011
Sozio,
Inc.
Copyright
2012
Sozio,
Inc.
www.jesozio.com
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S O Z I O , I N C .
P A G E 2 8
101
FRAGRANCE
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FRAGRANCE
Fragrance Collection 11-12
Whats new for 2011-2012? Skin tones and ultra-dark blacks, precious woods, sweet treats, bouquets of white
flowers, optimism
INCENSE
TRADE ROUTES
Powdery scents and hues are also in. Check out:
Chanels N19 Poudr, for its blend of iris and
cottony musks. Diesel promises an aphrodisiac effect
for its woodsy-gourmand new fragrance, Loverdose,
which comes in a surprising, multi-facetted heartshaped bottle. Burberry presents Body, a perfume
announced as the most exciting launch weve ever
done.
Several newer luxury houses, like Bottega Veneta and Elie Saab are
entering the world of perfume, and Valentino is making a very visible
comeback, with a perfume christened Valentina.
The stars are back in force, too, including Cline Dion, with Signature;
Beyonc, with Pulse; Jennifer Lopez, with Love & Light And lets not
forget singing sensation Justin Bieber, with his first fragrance for women,
Someday, a huge hit in the USA.
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S O Z I O , I N C .
P AG E 3 0
101
FRAGRANCE
Fragrance Collection 11-12
Whats new for 2011-2012? Skin tones and ultra-dark blacks, precious woods, sweet treats, bouquets of white
flowers, optimism
INCENSE
TRADE ROUTES
For him or for both: whats new?
For men, the most hyped launch is
probably Jean Paul Gaultiers Kokorico,
a woody-gourmand scent in a
polymorphous, half-torso, half-face
bottle. Couturiers Dolce & Gabbana
invite men to act Le Fou (The Fool);
Hugo Boss suggests smelling Just
Different. And Azzaro has recruited
singer Julian Casablancas for their new
fragrance in a microphone bottle:
Decibel.
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101
FRAGRANCE
NUDE
FRAGRANCE
TRENDS
Nude & Powdery
Pale beige, skin tones, cream, powder
pink and more: after make-up, nude
tones are coming to perfume. Several
designers have adopted this key color
trend for their bottles or their ads.
For their first fragrances, Bottega
Veneta and Elie Saab, for instance,
respectively went with a somewhat
leathery chypre scent and a whitefloral bouquet.
&
POWDERY
For women who love nude tones,
Valentino has adorned the bottle for
Valentina a floriental with a white truffle
note with a floral brooch in a trio of
neutral nude shades. For Givenchys
powdery-chypry Dahlia Noir and Nina
Riccis LAir, the shade takes on pinkish
accents.
A chic blend of couture sophistication
and vintage softness emanates from
each of these new scents.
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S O Z I O , I N C .
P AG E 3 2
101
FRAGRANCE
FRAGRANCE
TRENDS
Ultra-black
Black is back for men, after an absence of
several years. Its all over bottles, for everything
from fresh scents to fuller-bodied ones. Whats
new is that designers are pushing the envelope
all the way to absolutely opaque black bottles,
unlike what they were doing until recently.
This ultra-black trend carries a message of
strength and self-confidence, and will suit young
city-dwellers looking for trendy, sexy scents
perfectly. Hugo Just Different, a woody, fresh
and fruity scent, and Armani Code Sport, a
sparkling spicy-citrus scent, are both riding that
wave.
ULTRA
BLACK
But more powerful woody-orientals like
Gaultiers Kokorico, Calvin Kleins ck one
shock for him, and Azzaros Decibel, with
cocoa, tobacco and aldehyde facets
respectively have chosen that color
code, too. Montblancs neo-classical
fougre, Legend, also comes in opaque
black.
The intense black trend is still relatively rare
for women. But Cacharel did choose it for
Amor Amor Forbidden Kiss, a coffeeinflected gourmand scent, redolent of the
temptation of forbidden fruit.
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S O Z I O , I N C .
P AG E 3 3
101
FRAGRANCE
OVERDOSE
OF
OPTIMISM
Overdose of Optimism
While economists may say that the crisis isnt
over yet, designers beg to differ! Fragrance
houses are projecting a massive message of
optimism in their latest launches. Yves Rocher,
for instance, christened their latest perfume
Moment de Bonheur (Moment of Happiness).
The gentle, cheerful scent reveals a rose with
green and woody facets. The late-50s, early60s, French New Wave cinema-inspired ad for
Nina Riccis LAir highlights the sense of carefree happiness with charmingly retro music. True
to its name, the more modern and colorful ad
for Kenzo Madly focuses on being madly happy.
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S O Z I O , I N C .
P AG E 3 4
101
FRAGRANCE
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101
FRAGRANCE
Odor Identification
This test requires the individual to associate odors with objects or sensations. The
candidate smells the sample and records their odor impression. Partial credit is
given for answers which have an association with the odor, yet do not specifically
identify it. Individuals who score high on this portion of the quiz are good
candidates for panels whose objectives include concept appropriateness,
fragrance modification or preference.
Instructions:
Please identify the odor sample given to you by the instructor. Use as many words
as you need to identify the odor. Partial credit is given for identifying an odor very
similar to the sample.
1.
2.
3.
4.
5.
Copyright 2012 Sozio, Inc.
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D I S C O V E R
SOZIO
A
N E W
W O R L D
O F
F R A G R A N C E S
FRAGRANCE 101
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