Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Project of CRM
Project of CRM
Pizzaian’s
» PRAMOD KR. SAHU
» SUDEEP KR. GUPTA
» GARGEE GOGOI
» YOGESH KUMAR
» BISWAJIT ROY
» VIKASH CH. JHA
» MINAKSHEE HAZARIKA
ATTENTION…..
• We are P.E.A.R.L.S
PASSION for excellence in Doing everything
EXECUTE with positive energy and need
ACCOUNTABLE for growth in customer satisfaction
RECOGNIZE the achievement of others and have fun doing
it
LISTEN and more importantly, respond to the voice of the
customer.
COMPETITORS
Globally Locally
Shakey Pizza since 1959
Little Caesar's
Pizza INN
SWOT ANALYSIS
• Strengths
• Weaknesses
• Opportunities
• Threats
SWOT ANALYSIS
• Strengths
• Weaknesses
• Opportunities
• Threats
SWOT ANALYSIS
• Strengths
• Weaknesses
• Opportunities
• Threats
SWOT ANALYSIS
• Strengths
• Weaknesses
• Opportunities
• Threats
MARKETING STRATEGY
• Be C.H.A.M.P.S
(Cleanliness, Hospitality, Accuracy, Maintenance,
Product quality and Speed)
• Segmentation is:
• Identifying portions in market different from one
another.
Variety:
Large Variety of Taste
e.g. Cheesy Bites, Stuffed Crust,
• Product
Hand-Tossed, Thin 'N Crispy,
• Price Bigfoot etc…
• Promotion
Quality:
• Place A large number of Market share
is with Pizza Hut Only Because of
their High Quality Pizza
MARKETING MIX
Design:
Always Round Pizza
• Product
Features:
• Price Each Variety is Grouped on
• Promotion different Tastes.
• Place Packaging:
delivery through Hot Oven in
Boxes
MARKETING MIX
• Belief in People - We believe in people, trusts in positive intentions, encourage ideas from
everyone and actively develop a workforce that is diverse in style and background.
• Recognition - We find reasons to celebrate the achievements of others and have fun doing it.
• Coaching and Support - We coach and support each other.
• Excellence - We take pride in our work and have a passion for excellence.
• Positive Energy - We execute with positive energy and intensity...we hate bureaucracy and all
the nonsense that comes with it.