Blackblot

Content
Licensing
Program
1.10
 Agenda
■ Blackblot Program Values
■ High-Tech Product Management Market
■ Blackblot Product Management Offering
■ Blackblot Content Licensing Model
■ Blackblot Licensee Investment and ROI
■ Blackblot – Product Management Expertise™

Copyright © 2010 Blackblot. All rights reserved. 2

 Blackblot
Program Values
 Blackblot Program Values
Core Values
1. Blackblot is wholly committed to a business model with
its licensees to deliver top product management training,
tools, and services to high-tech companies worldwide.
2. Blackblot views all licensees as an integral part of the
organization and fully supports them.

Continued …

Copyright © 2010 Blackblot. All rights reserved. 4

 Blackblot Program Values
Core Values
3. Blackblot’s content licensing program was developed to
ensure that all licensees receive industry and customer
recognition of their skills, investment and support for
Blackblot related training, tools, and services.
4. Blackblot’s program is highly regarded because of its
total commitment to its licensees.

Copyright © 2010 Blackblot. All rights reserved. 5

 High-Tech
Product
Management
Market
 High-Tech Product Management Market
Overview
1. Ongoing Recognition – Product management training
is gradually being recognized as a crucial and
complementary element to building all required product
delivery competencies a company must have.
2. Market Relevance – Product management training
market is size correlated to the developer/engineer
training market.

Continued …

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 High-Tech Product Management Market
Overview
3. Market Size – The ratio commonly found in high-tech
companies worldwide is one product manager for five
developers/engineers. Likewise for product marketers.
4. Market Potential – Developers/engineers usually attend
1-2 technical courses where product managers attend 2-
5 product management courses.

Continued …

Copyright © 2010 Blackblot. All rights reserved. 8

 High-Tech Product Management Market
Overview
5. Earning Potential – Training fees for product
management courses are often double than the training
fees for technical training.
■ Average training fees for a three-day product
management course are US$700 or €600 price-per-
person-per-day.

Copyright © 2010 Blackblot. All rights reserved. 9

 High-Tech Product Management Market
Why become a Blackblot training/content licensee?
■ Low-cost investment.
■ Simple business model.
■ Price-per-person tuition model.
■ Advantageous barriers-to-entry.
■ Typically exponential revenue growth.
■ Highly sustainable business operation.
■ Complete marketing/professional support.

Copyright © 2010 Blackblot. All rights reserved. 10

 Blackblot
Product
Management
Offering
 Blackblot Product Management Offering
Product Management Training Program
■ Comprehensive high-tech product management training
program that illustrates notable best practices and
processes used by top technology companies worldwide
to create market-driven services and products.
■ Strategic Product Management for Planners™†
■ Strategic Product Management for Marketers™†
■ Market-Value Pricing™
■ Interactivity and Communication™

† Available “Blackblot Product Management Professional™” (BPMP) certification test.

Copyright © 2010 Blackblot. All rights reserved. 12

 Blackblot Product Management Offering
Blackblot Product Manager’s Toolkit™
■ Set of professional, comprehensive, fully-customizable
product planning and product marketing templates. Over
2000 registered Blackblot PMTK users worldwide.
■ Processes, templates, models, content retention
tools, articles, action plans, and workbooks.

Copyright © 2010 Blackblot. All rights reserved. 13

 Blackblot Product Management Offering
Blackblot Product Management Professional™
(BPMP) Certification Program
■ BPMP program’s curriculum is based on Blackblot’s
product management seminars and industry expertise.
■ “BPMP in Product Management” core test.
■ “BPMP in Product Planning” advanced test.
■ “BPMP in Product Marketing” advanced test.

Copyright © 2010 Blackblot. All rights reserved. 14

 Blackblot
Content
Licensing Model
 Blackblot Content Licensing Model
Business Model Framework Summary
1. No yearly minimum fees.
2. No licensing and support fees.
3. No fees on customization and branding of content.
4. No minimum "plow back ratio" (reinvestment of profits).
5. No commissions on post-training consulting deals.
6. No restrictions on pricing of training in assigned
territories.
7. No nominal training quotas on training sessions and
students.
Continued ...

Copyright © 2010 Blackblot. All rights reserved. 16

 Blackblot Content Licensing Model
Business Model Framework Summary
8. Full exclusivity in assigned territories (conditional).
9. Full reciprocity in a 50/50 percent allocation of gross
profit on products.
10. Full reciprocity in a 70/30 percent allocation of gross
profit on training.

■ FREE – Blackblot content licensees receive all

necessary marketing collaterals, training logistics
guidelines, and train-the-trainer services. All content
can be customized and branded per the license
agreement.

Copyright © 2010 Blackblot. All rights reserved. 17

 Blackblot
Licensee
Investment and
ROI
 Blackblot Licensee Investment and ROI
Blackblot Content Licensee Essentials
■ Expertise – Proven professional competencies and
relevant industry experience to credibly deliver product
management training and consulting services.
■ Commitment – One part-time telemarketing person
solely dedicated to generating sales leads.
■ Promotion – Publically available, professional-grade
website.

Copyright © 2010 Blackblot. All rights reserved. 19

 Blackblot Licensee Investment and ROI
Blackblot Content Licensee Investments
■ Build an informative website.
■ Educate the course instructors.
■ Retain a telemarketing or telesales person.
■ Localize and customize course marketing collateral.

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 Blackblot Licensee Investment and ROI
Blackblot Content Licensee ROI
■ Increasing revenue potential.
■ Enlarging competence scope.
■ Expanding the company's brand.
■ Leveraging existing skills to training.
■ Reaching large accounts through training.

Copyright © 2010 Blackblot. All rights reserved. 21

 Blackblot PMTK Book

Copyright © 2010 Blackblot. All rights reserved. 22

 Blackblot –
Product
Management
Expertise™
 Blackblot – Product Management Expertise™
Blackblot Background
■ Founded in 2000, Blackblot is a provider of product
management focused tools, training, and consulting
services. Blackblot enables high-tech companies reach
commercial success through effective product
management practices.

Copyright © 2010 Blackblot. All rights reserved. 24

 Blackblot – Product Management Expertise™

Blackblot
P.O.Box 5173
Caesarea 38900
ISRAEL

Phone: +972-54-6860473
E-mail: info@blackblot.com
Web: www.blackblot.com
Skype: Blackblot

Copyright © 2010 Blackblot. All rights reserved. 25

END
Blackblot – Product Management Expertise™ www.blackblot.com

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Copyright © 2010 Blackblot. All rights reserved.

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