Documentos de Académico
Documentos de Profesional
Documentos de Cultura
INDIA
The Beginning
• Amul (Anand Milk Union Limited), formed in 1946,
is a dairy cooperative in India.
Today Amul is a symbol of many things.
Reason For Success
Fresh Milk
Bread Spreads
HEALTH
CONSCIOUS
Nutramul, Amul Shakti Health
Food drink
Industry based market
segmentation Ice-cream
Manufacturers
Restaurant/Fo
od Chains
Coffee Shop
Chains
Milk
Temples
Bakery &
Confectionaries
Pizza Retailers
Snacks Retailers
Butter/Cheese/Ghee
Marketing Strategies
• Over the years, Amul's advertising philosophy had been "to be
• However, the only thing that has helped them sail smoothly
communication.
product companies.
topicals
FBI investigating David Headley's footprints in India
regarding 26/11 terror attack in Mumbai - Dec.'09
wider spectrum.
• Ghee Recipes
• Cheese Recipes
• Paneer Recipes
• Mithai Mate Recipes
• Useful Ingredients
• Glossary of Ingredients
Amul "Utterly Delicious"
Parlours
•
• Amul has recently entered into direct retailing
through "Amul Utterly Delicious" parlours created
in major cities Ahmedabad, Bangalore, Baroda,
Delhi, Mumbai, Hyderabad and Surat.
• Amul has plans to create a large chain of such outlets
to be managed by franchisees throughout the
country.
Awards
• GCMMF has bagged award for excellent performance in