EMPLOYEES-THE BEST

BRAND AMBASSADORS
 BRAND AMBASSADOR

vA Brand Ambassador is a celebrity who is used to promote a

product or service. Companies use brand ambassadors to
achieve clear-cut goals.

vBrand ambassadors are used for building loyalty, as customers

trust the celebrity or are inclined to emulate the celebrity.
Employees as Brand Ambassadors

A good employee is always an asset to a company and he or

she spreads positive vibes about the company in the society.
Employees can spread word-of-mouth image and help build
the company’s brand.

Using employees as brand ambassadors largely depends on:

v
vKnowledge

vSkills
Contd..
vEmployee motivation

vEmpowerment

vTeam-work

Steps for Transforming Employees into
Brand Ambassadors

vBetter quality of work life and positive word-of-mouth

vDevelop best work culture

vMotivate and retain employees through active employee

engagement

vNurture leadership quality among the employees

Contd..
vRecognize and reward employees’ contribution
suitably

vHave a performance–oriented work culture

vFollow best people management practices
 Key ingredients for transforming
Employees into Brand Ambassadors

vB ra n d E co lo g y:
Id e n tify th e va rio u s in te ra ctio n s w ith th e b ra n d
happen
in te rn a lly a n d exte rn a lly.

vB ra n d S to ry:
D e ve lo p e d b a se d o n b ra n d e co lo g y , sh o u ld la y
e m p h a sis
a b o u t th e b ra n d a n d its p h ilo so p h y.


vBrand Communication:
 Focus here is on the channels of communication to
strengthen the relationship between the employees
and the brand.


vBrand Alignment:
 Employees are expected to perform their duties in
alignment with the brand’s values and philosophy.

Examples:
vKingfisher Airlines
v
vHCL
v
vHewlett Packard
v
vTommy Hilfiger
v
v
v
v
vHSBC
v
v
vHindustan Zinc Ltd.
v
v
vWhirlpool
v
v
vDomino’s Pizza
vKotak Mahindra Bank
v
v
vIndian Oil Corp.
v
v
vIntelenet Global
v
v
vITC Welcomgroup
v
v
 Advantages :


vTraining and development, better quality of work

life able
leadership.


vEmployees known as internal customers create

partnership which encourages them to take
ownership for all the activities.


vEmployees as brand ambassadors help achieving

forceful brand promotion as employees can
spread extensive positive word-of- mouth
message.


vThe emotional component.

 Conclusion:
 Branding is a very important function in
commercial organization. Organizations use
multiple strategies in the brand building process.


 The time is ripe for organizations to rethink and

take a fresh look towards brand building strategies
and focus on employees in their new role as brand
ambassadors.



 THANK YOU