By: Sandipan Kr.

Das
Roll No.13/MBA/03
CSR - INTERNAL v/s EXTERNAL

Internal (carried out within the organisation) viz.
Energy and water conservation
Employee welfare training, healthcare
Affirmative action employment of backward sections
Corporate governance


External (within vicinity or for society at large), viz.
Community development
Environmental protection
Healthcare
Creating awareness - education, health, social issues
E-initiatives Online Information, education, etc.
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For example, after 1945, TATA
implemented social welfare
provisions for its employees that
have since become the legislative
norm. From the perspectives of
customers, CRS activities may
include commitment to product
quality, fair pricing policies, and so.


TVS Electronics was involved in CSR
during the Tsunami to provide relief
measures to the victims. They have
also participated with the
government to improve sanitation in
a village called Tiruvidenthai. Such
initiatives will help in improving the
conditions of rural people.
The Dell story
For years, the dirty little secret of the computer
industryleft unaddressed even by the most
environmentally advanced companieshas been
the lack of accountability for the safe recycling of
computer equipment. The issue is a significant
one. Personal computers contain lead, mercury,
cadmium, and bromine that should not end up in
landfills or incinerators, and that can threaten the
health of recycling workers if handled improperly.
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Dell contd..
Dell has launched recentlyincluding a low-cost
consumer home pickup and recycling service, a
computer recycling grant program to local
communities, and a computer collection pilot
program in its hometown of Austin, Tex. For 2005,
Dell has announced an aggressive aim of a 50
percent increase in global product recovery,
making it the first company to publicly release a
computer recycling goal.
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ITC

The company places computers with Internet access in rural farming villages; the
e-Choupals serve as both a social gathering place for exchange of information and
an e-commerce hub.
ITC's businesses generate livelihoods for over 5 million people.

ITC's globally recognised e-Choupal initiative is the world's largest rural digital
infrastructure benefiting over 4 million farming families.

ITC's Social and Farm Forestry initiative has greened over 80,000 hectares
creating an estimated 35 million person days of employment among the
disadvantaged.

ITC's Watershed Development Initiative brings precious water to nearly 35,000
hectares of drylands and moisture-stressed areas.

ITC's Sustainable Community Development initiatives include women
empowerment, supplementary education, integrated animal husbandry
programmes.

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Benefits
CSR behaviour can benefit the firm in several
Ways:
It aids the attraction and retention of staff
It attracts green and ethical investment
It attracts ethically conscious customers
It can lead to a reduction in costs through re-cycling
It differentiates the firm from its competitor and can
be a source of competitive advantage
It can lead to increased profitability in the long run

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