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rangeJuice_MCD09389_R1
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June 11, 2014
PRESENTATION TO
THE NATIONAL PRESS
FOUNDATION
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81%
GLOBALLY
FRANCHISED
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90%
U. S.
FRANCHISED
3-LEGGED STOOL AND GLOBAL PRIORITIES
Employees
Franchisees
Suppliers
CORPORATE SOCIAL RESPONSIBILITY &
SUSTAINABILITY FRAMEWORK
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FOCUSING ON THE ISSUES THAT
MATTER TO OUR CUSTOMERS AND
OTHER STAKEHOLDERS
7
8
MCDONALDS MENU DEVELOPMENT PROCESS
CLINTON GLOBAL INITIATIVE
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Don Thompson, President Bill Clinton, and
Dr. Howell Wechsler, CEO of Alliance for a
Healthier Generation
Our commitment to action on the World Health OrganizationsGlobal Strategy
on Diet, Physical Activity & Health:
Five Commitments in Five Years
1. Reformulate products and develop new
products that support the goals of
improving diets
2. Provide easily-understandable nutrition
information to all consumers
3. Extend responsible advertising and
marketing to children initiatives globally
4. Raise awareness on balanced diets and
increased levels of physical activity
5. Actively support public-private partnerships
that support the WHOs Global Strategy
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MCDONALDS U.S. NUTRITION COMMITMENTS
Automatically Include Produce or Low-fat Dairy in Every Happy Meal
Develop Additional Happy Meal Choices
Promote Happy Meal Options that Meet CFBAI Standards
Reduce Sodium by an Average of 15 Percent Overall by 2015
Reduce Added Sugars, Saturated Fat and Calories by 2020
Promote Nutrition or Active Lifestyle Messages in National Kids Communications
Establish a Kids Food and Nutrition Advisory Board
Provide Funding for Grassroots Community Nutrition Programs
Expand Communication/Marketing of Nutrition Information
Establish Listening Tour to Hear from Parents and Nutrition Experts
Launch New Online Parents Forum
Third Party Review of Performance/Progress
KEY STAKEHOLDERS IN US NUTRITION JOURNEY
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MCDONALDS