Indias No.

1 News Network
TV Today Network Ltd
Indias No.1 News Network
Indias No. 1 News Network
Indian Consumers on TOP of the
WORLD
Global Consumer Confidence Report :
Sept06
Source : AC Nielson Online survey
Indias No. 1 News Network
86% Indians perceived with
good Personal Finances
Indias No. 1 News Network
61% Indians perceive next
12 months, a good time to
buy things
Indias No. 1 News Network
With growing spending
power
Advertisers trying to reach more and more
consumers..
Media thus also experiencing a boom

Media Expenditure expected to grow by 15%
approx.
Source : Lodestar Media
Indias No. 1 News Network
Mn Hhs
Mn Hhs
+35% + 67% + 121%
+ 29 Mn + 27 Mn + 27 Mn
112 Mn
82 Mn
41 Mn
68 Mn
49 Mn
22 Mn
Source : NRS
Indias No. 1 News Network
News has also played its part
in this upsurge
Indias No. 1 News Network
Television
Industry Scenario
Indias No. 1 News Network
The Television Industry
Projected Growth
158500
191200
266000
331300
431000
519000
219900
0
100000
200000
300000
400000
500000
600000
2005 2006E 2007F 2008F 2009F 2010F 2011F
I
N
R

M
i
l
l
i
o
n
Source : PWC Analysis
Indias No. 1 News Network
TV Advertising Revenues
54500
66200
74000
83000
94500
109000
123000
0
30000
60000
90000
120000
150000
2005 2006E 2007F 2008F 2009F 2010F 2011F
I
N
R

M
i
l
l
i
o
n
Source : PWC Analysis
Indias No. 1 News Network
News
Industry Scenario
Indias No. 1 News Network
Exponential Rise
2
3
1
6
4
4
9
6
4
0
5
10
15
20
2002-03 2004-05 2006-07
Hindi English Business
Still more channels in the pipeline And there is room for more!
6
14
19

N
o
.

o
f

C
h
a
n
n
e
l
s

Indias No. 1 News Network
Look Who Is Watching?
18
26.5
29.5
47.9
50
53.7
86
0
10
20
30
40
50
60
70
80
90
2001 2002 2003 2004 2005 2006 2007
In 6 years the weekly reach of the news genre
has grown from 18 mn to 86 mn
W
e
e
k
l
y

R
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a
c
h

i
n

M
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Indias No. 1 News Network
Revenue Growth
With increase in the viewership base Advertisers have
increased their spends on the news genre

News genre is able to attract 12% of the total television
revenue with 7% viewership contribution
375
475
625
850
0
100
200
300
400
500
600
700
800
900
2003-04 2004-05 2005-06 2006-07
Industry Estimates
Indias No. 1 News Network
News Genre
The Best Investment
Share of revenues nearly double of share of viewership

This ratio is the highest across channel categories

Reason: Relevant audience :
Males, SEC AB, 25yrs+
The bread-winners
Maximum spending power

Thus there is an explosion in the number of channels
Indias No. 1 News Network
TV Today
Heading Tomorrow
Indias No. 1 News Network
Brand Architecture
TV Today Network Limited
Aaj Tak
Headlines Today
Breaking News Format

Positioning Sabse Tez
(Quickest Time to Market)

Leadership Position
Nations Best News Channel
Evolving into a channel
targeting the metro urbanite
Positioning Indias No. 1 News Network

a) Content Aggregator
b) Brand Builder
Positioning Khabarein Phataphat
(Rapid-fire News)


Positioning Aapka Shahar Aap Tak
(Your City Up Close)


Tez
Dilli Aaj Tak
Line extension
Indias No. 1 News Network
Leadership Through
Viewership

Over 30% more
than MCCS

Almost 47% more
than Network 18

Almost 75% more
than NDTV
Source : TAM, 15+, Average of Wk 1-43
23.5
18.0
16.0
13.4
0.0
5.0
10.0
15.0
20.0
25.0
TV Today Network MCCS Network 18 NDTV Network
Indias No. 1 News Network
Tez + Sabse Tez
In a dynamic market,
the Number 2 player
keeps changing Aaj
Tak has always been
Number 1!

Over 46% more than
Star News

99% more than India
TV

Almost 133% more
than Zee News

Source : TAM, 15+, Week 1 to 44
27.5
18.8
13.8
11.8
10.9
10.3
0.0
5.0
10.0
15.0
20.0
25.0
30.0
Aaj Tak Star News India TV Zee News IBN 7 NDTV India
Indias No. 1 News Network
Top Programs
Source : TAM, Week 1 to 44, 15+
51 out of the Top 100 Programs belong to Aaj Tak
51
31
11
3
2 2
0
10
20
30
40
50
60
Aaj Tak Star News Zee News India TV IBN 7 NDTV India
Indias No. 1 News Network
News = Aaj Tak
Indias No. 1 News Network
News = Aaj Tak
Indias No. 1 News Network
Trust in the Media
- Aaj Tak is the most trusted
media brand across all print
and electronic media news
sources

- Poll conducted by BBC
Reuters


Indias No. 1 News Network
Viewers bring out the best in us..
More than just News..
Viewers want entertainment along with
news
Increasing interaction with our Viewers

Indias No. 1 News Network
Tie Ups
Movies
Chak De India
Shootout at Lokhandwala
Guru
Salaam-e-Ishq
Baabul
Eklavya

Television
Indian Idol
Biggest Loser
Jhoom India
MTV On The Job
MTV Youth Icon

Indias No. 1 News Network
The Merit List as per IRS
2006
(For News Channels)
1. AajTak
2. DD News
3. Zee News
4. Star News
5. Sun TV
6. NDTV India
7. AsiaNet News
8. Star Ananda
9. NDTV 24x7
10. India TV
Source: Agencyfaqs.com
Indias No. 1 News Network
Headlines Today
Relaunch with a new positioning in the pipeline
Focus on content to cater to the young metro urbanite
(Need Gap in the current market scenario)
5652 5604
6173
6376
9591
8248
11425
0
2000
4000
6000
8000
10000
12000
Q4 04-05 Q1 05-06 Q2 05-06 Q3 05-06 Q4 05-06 Q1 06-07 Q2 06-07
Indias No. 1 News Network
Tez
Differentiated
product (format)

Flanking Strategy

Compliments Aaj
Taks viewership

Reach of over 15 mn
viewers per week
Indias No. 1 News Network
Tez
Increasing Trend
Source : TAM, Reach in 15+
4741
6257
7900 7970
10783
11912
14625
0
2000
4000
6000
8000
10000
12000
14000
16000
Q4 04-05 Q1 05-06 Q2 05-06 Q3 05-06 Q4 05-06 Q1 06-07 Q2 06-07
Indias No. 1 News Network
Dilli Aaj Tak
No.1 NCR Channel in just
3 weeks

Utility Channel (News
You Can Use Format)

Retail Advertisers have
been targeted
systematically- Revenue
base has increased
Indias No. 1 News Network
Dilli Aaj Tak
Targeting Local Advertisers
Source : TAM, Reach in 15+
246
1154
1474
3263
3008
2947
0
500
1000
1500
2000
2500
3000
3500
Q1 05-06 Q2 05-06 Q3 05-06 Q4 05-06 Q1 06-07 Q2 06-07
Indias No. 1 News Network
Critical Success Factors
Aaj Tak remains Number 1 even though the
number 2 keeps changing

Tez has complimented Aaj Tak and shows
tremendous promise for the future

Dilli Aaj Taks popularity has skyrocketed
Delhi identifies with the channel

Network Strategy helps in increasing the
advertising rate

Indias No. 1 News Network
TV Today Initiatives
International Foray
Aaj Tak and Headlines Today launched in the US
Aaj Tak launched in UK and Continental Europe
To tap other countries with a large Indian Diaspora
Launched a separate international feed to give better value
to advertisers
Twin revenue streams of advertisements and subscription

Launched TV Today Media Institute
Was initially fuelled by internal requirement
Now the experience to convert it into a full-fledged media
institute is in place
More courses related to media to be added
Indias No. 1 News Network
TV Today Initiatives
Interactivity
First news channel to have a voice portal besides SMS
Approx 3 mn responses on SMS every quarter
Good indication of the response potential of the medium


Content Tie-ups
Moving beyond traditional marketing
Tie-ups with other content providers
Makes for interesting content on the channels
Branding is achieved on bigger platforms

Indias No. 1 News Network
Financial Indicators
167.89
202.44
140
150
160
170
180
190
200
210
FY 05-06 FY 06-07
27.77
31.09
24
25
26
27
28
29
30
31
32
FY 05-06 FY 06-07
15% Growth 69% Growth
Top Line (Crores) Bottom Line (Crores)
79.46
106.45
0
20
40
60
80
100
120
HY 06-07 HY 07-08
4.76
13.34
0
2
4
6
8
10
12
14
16
HY 06-07 HY 07-08
Indias No. 1 News Network
Growth Factors
Indias No. 1 News Network
Growth Factors
Domestic
Exploring more profitable niche segments within the
news genre
Explore new formats such as Tez

International
Following success in the US exploring more
markets with a sizeable Indian Diaspora
Both Subscription and advertising revenue

Indias No. 1 News Network
Growth Factors
Emergence of addressable distribution
platforms
DTH
IPTV

Subscription Revenue
Subscription Revenue will compliment advertising
revenue both from domestic and international
markets
A family spends Rs 600 on a weekend in a multiplex.
Why not pay for quality content for a month on TV?
Indias No. 1 News Network
Growth Factors
Leverage Brand Strength and Platform reach to explore
emerging platforms

Radio
Acquire the groups radio business
Approval awaited

Digital Platforms (Web & Wireless)
To transfer TV Todays and LMIs digital assets to a
separate company
To look at consolidation of the digital assets in order to
monetise the opportunity
Indias No. 1 News Network
Net-Net
The Indian Television industry is moving in only one
direction up!

The news genre gives the best RoI due to the most
relevant audience for advertisers

TV Today network has shown tremendous growth and
will continue to fuel growth by new initiatives

Future growth factors are likely to be based on
emerging platforms and brand/content strength

Indias No. 1 News Network
Thank You