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Users*
*Urban only
Macro Numbers
• 1 in 3 (37%) of all urban users have multiple mobile connections,
i.e., 57 million urban mobile users have a multiple connection
• In total, these 57 million mobile users account for 59% of all urban
mobile phone connections (138 million out of 235 million)
2
Macro Numbers
• MCMUs also have more mobile users in their households
(an average of 3.4 users as against 2.8 users for all
urban mobile users)
3
Other Demographic Details
• Though 25-35 year olds also form the largest base of MCMU, it is the
35 years + age groups that have proportionately higher ownerships of
multiple mobile connections
4
Other Demographic
Details
• Urban women show up as a higher proportion of MCMU (30%) than they
show up of all urban mobile users (24%) – showing a somewhat higher
tendency to have multiple connections than men
• Among mainline cities, while Delhi NCR forms the single largest base of
MCMU (12%), Surat mobile users shows up to have the highest ratio of
proportion of MCMU against proportion of all urban mobile users
(AUMU) at 1.33
• SEC ‘A’ and ‘C’ mobile users show higher tendency to have multiple
connection
• However, the average monthly family income of MCMU is only 1.1 times
that of AUMU (Rs. 17,500 against Rs.15,820) – that is MCMU are not
necessarily significantly better off financially
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Socio Economic Urban Mobile Urban Multiple City AUMU MCMU MCMU/AUMU
Classification Users Mobile users Ratio
SEC A 15% 18%
Surat 1% 1% 1.33
SEC B 27% 26% Guwahati 0% 1% 1.25
SEC C 26% 31% Lucknow 1% 1% 1.20
SEC D 19% 13% Bhopal 1% 1% 1.20
SEC E 13% 12% Bhubaneswar 1% 1% 1.17
Secunderabad 2% 2% 1.09
Kolkata 2% 3% 1.08
Hyderabad 4% 4% 1.05
Delhi(NCR) 12% 12% 1.04
Pune 2% 3% 1.04
Monthly family Urban Urban Multiple
Ahmedabad 2% 2% 1.00
income Mobile Mobile users Coimbatore 1% 1% 1.00
Users Visakhapatnam 1% 1% 1.00
Less than Rs 6250 31% 33% Jaipur 1% 1% 1.00
Rs 6250 - Rs 12500 37% 28% Trivandrum 1% 1% 1.00
Rs 12500 - Rs 25000 18% 21% Chandigarh 1% 1% 1.00
Rs 25000 - Rs 40000 7% 9% Mysore 1% 1% 1.00
Kalyan-Dombivali 0% 0% 1.00
Rs 40000 - Rs 80000 4% 5% Nagpur 1% 1% 1.00
Rs 80000- Rs 100,000 1% 2% Ludhiana 1% 1% 1.00
More than 100,000 2% 2% Chennai 7% 6% 0.95
Average MHI Bangalore 7% 7% 0.89
Greater Mumbai 9% 8% 0.88
15,823 17,507 Thane 1% 1% 0.88
Vadodara 1% 1% 0.88
Kochi 1% 1% 0.86
Vijayawada 1% 0% 0.80
Madurai 1% 0% 0.67
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Other Demographic Details
• Other members of the household rather than chief
wage earner show a higher tendency to own multiple
mobile connections
Head of the household/CWE Urban Mobile Urban Multiple
Users Mobile users
Head of the household 38% 36%
Not the head of the household 62% 65%
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Usage Details
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Usage Details
• While the average no. of connections MCMU have is 2.4, they
use only an average of 1.6 handsets to operate these
connections – indicates usage of multiple SIMs on the same
handset (avg. of 1.4 SIMs per handset)
12
• Reliance is likely to gain the most if MCMU were to buy
yet another connection. However, Airtel and Vodafone
are more favorites at the AUMU level
Service providers are you most likely Urban Mobile Urban Multiple
to go for your next mobile phone Users Mobile users
connection
Airtel 33% 23%
Reliance 15% 36%
Aircel 4% 6%
BPL/Loop Mobile 0% 0%
BSNL 5% 4%
Vodafone 32% 27%
Idea 1% 0%
MTNL 1% 0%
Spice 0% 0%
Tata Indicom 4% 0%
Virgin 1% 3%
Don't know/Can't say 5% 1%
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• The reasons that makes MCMU to switch to a new
handset more than the AUMU are:
– Battery talk-time becoming very low (64% vs. 32% for AUMU)
– Need another spare handset (41% vs. 24% for AUMU)
– Want to switch between CDMA/GSM (30% vs. 19% for AUMU)
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The report is ready and available off the
shelf for Rs. 200K (plus the service tax).
For details of the report please contact:
mrutyunjay@juxtconsult.com
+91-97171 – 33445
+91-98991 - 96123