ADOBE

Case Study

By:
Sarang Pethe
Shakhir Ali
Purnachandra
Gobi
Vipul Hulekal
Agenda
•Introduction
•Understanding the
Case
•Relation to Theory
•Learning Outcomes
•Conclusion
Introduction
•Adobe: 1982 – Charles Geschke – Desktop
publishing – Microsoft
•Creative solutions-CS3

•Acquisition of Macromedia

•Legal permission from mobile companies

•Case study depicts the Conflicts and

negotiations, Leadership and the
communication issues once the company is
merged and the product release plan is
changed.
Understanding the Case
•Company is famous for desktop
publishing application.

•Adobe acquired Macromedia whose

capability was the mobile authoring
tools(Device centre).

•Adobe is launching there ever biggest

software on the completion of there
25th years of there history, (Creative
suite3).
•The main divisions are CSBU and MDBU.
Under each division there teams to perform
the task.

•The team task is to complete the CS3

project within the deadline.

Problems
•Meeting the deadline of CS3 after planning
to include Device Central
•They don’t have legal permission to use
actual images of their device
•Lack of communication between teams.
RELATING THEORY TO PRACTISE
•
•Organizational culture.
•Conflict.
•
•Reasons for conflicts.
•
•Group and team work.
•
•Personality – Barry hills and
Yvonne Murray.
Learning Outcomes

•Leadership- Charismatic-Out of Box,

Vision, Transformational- Inspire

•Personality- Environment, Situation,

Perceiving

•Organization Culture- System of

Shared Meaning at a work place in their
Processes
Learning Outcomes
•Power - Desire to achieve
anything by any means possible and
use it to the best
•
•Conflicts - “Clash of two parties
over a matter”, Communication, Openness,
Dysfunctional, Task and process,

•Negotiation - Integrative
Bargaining
•
•
•
Recommendation &
Conclusion
•Murray should discuss about the email with the device
central team and plan their strategy.
•
•The CS3 should include generic images to avoid legal
issues. They should obtain legal permissions then and
include those in the next versions.
•
•The other problem was improper communication between
the software developing teams, which can be solved by
regular meeting between these teams and open
communication.
•
•The macromedia employers should be employed in
different teams so that they assimilate with adobe’s
culture.
• Thank You
 • Any
• Query….