Bigg Boss: Heaven or Hell

Complete Social Media Report

By: Sumit Arora Assistant Product Manager SocialAppsHQ sumit.arora@socialappshq.com

Our Objective
To analyze the social media presence of Bigg Boss

To understand the influence of various factors that attributed to the success of the show

Methodology
Search Definition: Bigg Boss, Big Boss Duration: October 11, 2013 December 31, 2013 Coverage: Geographical: Global Online: Social media, blogs, Video sharing sites and web in general.

Bigg Boss is?

Indian Reality show based on Dutch show Big Brother Television Telecast rights owned initially by Sony TV. Now Colors TV broadcasts the show. Total number of seasons so far: 7 Season 7 Air time: Sept 15 Dec 28, 2013 Host of Season 7: Salman Khan Winner of Season 7: Gauhar Khan

How does it work?

A number of contestants live in a purpose-built house and are isolated from the rest of the world. Each Week of the housemate will be evicted from the house based on internal nomination and public voting. Winner at the end of 104 days takes home Rs. 500,000

Bigg Boss: What we found out

Everyone is talking Bigg Boss

A total of 76,847 mentions across the web were recorded. Daily Online chatter around the show peaked on Nov 8, 2013 at 1,680 mentions and bottomed on December 1, 2013 at 223 mentions.

Social Media Chatter Distribution

While Facebook managed to gather the fan following around the show. Twitter managed to entice chatter around the show.
Facebook Fans: 4.2 million+ Twitter Followers: 100,000+ Facebook mentions: 14,843 Twitter Mention: 36,475

Google+ failed to establish its presence as a social networking site considering that the number of mentions of the show on the social networking site were half the number of videos of the show on the web.

Facebook Follows, Twitter Talks

And Google+ Overall Online ChatterTanks Distribution

When do People talk

Social media became the second screen for the show where people could not only see but also interact with the show. The most popular days of the week based on the social media buzz were: Saturday: The eviction day Wednesday: The day of the major task

People Like It More Than They Hate It Sentiment Analysis

Most hated personalities were: 1. Sofia Hayat: 12.67% 2. Armaan Kohli: 11.37%

Most Loved Personalities were: 1. Elli: 22.84% 2. Asif: 22.08% 3. Salman: 21.05%

Everyone Loves Bad Boys

The celebrity who managed to capture the maximum attention of the audience was not a contestant but the beloved host and superstar Salman Khan who was present in 22% of all the conversations around Bigg Boss. Among contestants, Bad Boys Kushal Tandon and Armaan Kohli captured the attention of the audience the most with mention share of 12% and 11% respectively. The two finalist Tanisha and Gauhar managed to capture 4th and 5th place with 10% and 9% chatter. *

*The result does not include the post finale chatter to ensure an unbiased analysis of the social media as Gauhar being the winner dominated the chatter after the finale.

Salman got more mentions than 14 least Popularity combined popular contestants

CouplesKey and Controversies Drivers

Couples Couples on Bigg Boss drove 26% of total social media chatter around the show. Ironically, the married couple Shilpa-Apoorva managed to capture very little chatter, whereas audience couldnt keep their eyes off ArmaanTanisha and Kushal-Gauhar. The Controversy The arrest of Armaan Kohli was maybe best thing ever happened to the actor. The actor managed to get 630 mentions around the show on the day of his arrest. Considering that this was 75% more than his earlier best and was the highest mentions anyone including Salman Khan managed to capture in a day.

Armaan dominated 47% of Tanishas mention

Armaans arrest was the best thing happened to him on the show

Top 5 celebrities on the show based on their social media mentions

Rajat Garg (CEO) rajat@socialappshq.com +91 995 808 3052 http://www.socialappshq.com