Models of Consumer

Behaviour
Monadic models of
consumer Behaviour
 Elasticity Model
 Pure economic / micro
economic model
 As the price increases
other things remaining the
same demand will go
down and vice versa
 Elasticity - price & income
Response Hierarchy
Model
 this model attempts to predict
the sequence of mental stages
that consumer passes through
while purchasing a product
 Cognition-________ Affective ______
Behaviour
 AIDA Model – attention, interest ,
desire , action
Black Box model
 Stimulus response model which
cannot be opened to find
out its working
 Consumers mind is treated
like a black box
 It doesn't describe formation
of purchase behaviors but
mention, personality,
motivation, attitude and
learning process , the factors
standing in between input
Electric / multivariable
models of consumer
behavior
Howard-Sheth Model
This model explains the buyer
decision process using six set of
variables
 Input variables
 behavioural Determinants
 perceptual reaction
 processing determinants
 inhibitors
 output variables
The Engel , Blackwell &
Miniard Model
 1968-1990
 5 major activities :
3. Need recognition
4. Search for information
5. Alternative evaluation
6. purchase
7. outcome
Nicosia Model

 buying model based on the

technique of computer
flowcharting
The product Adoption
Model
 innovators
 early adopters
 early majority
 late majority
 laggards