Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Bill Wales
Its primary goal is to create value for shareholders and other stakeholders by providing customer value Strategy involves trade-offs
Sets Direction
Focuses Effort Provides Consistency
Prescriptive
Strategy as Design (internal/external fit) Strategy as Planning (scenario selection) Strategy as Positioning (industry positions)
Descriptive
Strategy Strategy Strategy Strategy Strategy Strategy as as as as as as Vision (future ideals) Cognition (pattern recognition) Learning (an emergent process) Power (a negotiation process) Culture (a collective process) Transformation (a change agent)
NY Times: To be Americas newspaper of record GE: To have the 1st or 2nd largest market share in every market in which it competes E.g., Information systems, training programs, etc Arrangements support, not drive strategy formulation E.g., Industry/Competitor/Market analysis, SWOT Analysis exists to inform strategy formulation
Strategic Analysis
Objectives
Specific
Targets
Strategy
Arenas
How will we obtain our returns (make money)?
Which product categories? Which market segments? Which geographic areas? Which core technologies? Which value chain emphasis?
Lowest costs via scale advantages? Lowest costs via scope and replication advantages? Premium prices due to unmatchable services? Premium prices due to proprietary product features?
Vehicles
Internal Development? Joint Ventures? Licensing/Franchising? Acquisitions?
Differentiators
Image? Customization? Price? Styling? Product Reliability?
Reactive decision-making Concentrating on too many diverse areas Following short-lived trends Frequent changes in leadership Loss of morale Disappointing results
Note: A note on the longevity of great companies link