Famous Belgian Waffle Franchise

Group of: Paula Santos, Pauline Santos, Arantza Caingles, and Sheena Flores

History

The Famous Belgian Waffles invades Manila with its original crispy waffle sandwich that comes with premium fillings such as chocolate, peanut butter, cream cheese, blueberry jam, hazelnut and a lot more to choose from. Filipino from all walks of life will soon enjoy the freshly baked and affordable waffle sandwich in all major malls, business areas and commercial districts in the country.

Famous Belgian Waffles first food cart outlet in SM North Edsa in mid-September 2012 shows how much Filipino crave for a quality and affordable alternative to the usual food cart snacks. It was a huge success that customers are willing to queue to wait for their turn to try and enjoy their waffle sandwich. Definitely, Famous Belgian Waffles is here to stay for good and will soon be part of the regular diet of

Owned and operated by Innovention Food Asia Co. Famous Belgian Waffle is not going to be the first and last innovative food concept that the company will offer to the public. Filipino taste bud has evolved and deserves only the best and value for money. It is Innoventions commitment to continuously develop enjoyable and delicious food and beverage at affordable price all the time.

Innovention Food Asia Co. made it to a sandwich form to make it a grab and go product that comes with several filings to choose from such as chocolate, peanut butter, hazelnut, blueberry cream cheese, ham and cheddar, banana chocolate and a lot more. Innovention Food Asia co. made it also very affordable for the mass market, the chocolate waffle sandwich, which is the best seller of all, is sold for only P35. The runaway for the adults are blue berry cream cheese, ham and cheddar, and banana hazelnut, each priced at P55.

Capital

Package Cost: P380,000 (Standard Cart), P430,000 (Kiosk) P480,000 and up (Counter type store); all excluded of tax.

Licenses

Business registration to different agencies such as DTI, City Hall or Municipal and BIR.

For the employees: SSS - Social Security System DOLE - Department of Labor and Employment HDMF - Home Development Mutual Fund PhilHealth - Philippine Health Insurance Corp.

Requirements

1. 2. 3. 4. 5. 6. 7. 8.

Business Concept Longevity Profitability Products and Services Duplication of branches Documentation Commitment Inquiries

Location

Ideal Location: Malls, Business Districts, Building Cafeterias, School Cafeterias, Hospital Cafeterias, Airport, Transport Terminal, Commercial Areas and hospitals.

When did they Start Franchising?

Barely a month old, four franchisees already signep up to open their outlets. Famous Belgian Waffles was also showcased on the 11th Filipino Frnachise Show held on October 12-14, 2012 at the World Trade Center in Pasay City.

How Many Franchises?

The Famous Belgian Waffles currently has 171 outlets nationwide.

Return on Investment

RETURN ON INVESTMENT Total Investment P380,000 Annual Net Profit P900,000 ROI 236% Per annum Payback Period 5--6months *P8000 Daily sales is equivalent to 177servings Waffles sandwich x P45 (average Selling price)

Why did you pick that franchise?

The way Filipinos act on the latest craze shows that they have captured the heart of their patrons easily. Through its affordability and quality we believed that its market reach will still grow. The capital for this franchise is not that high compared to others, and it is a great way of starting the business life especially for us, students.

Its the NEXT BIG THING

References: > Entrepreneur.com.ph > FamousBelgianWaffles.net

> Http://fitzvillafuerte.com/how-to-register-your-business-in-thephilippines.html

> Famous Belgian Waffles Email / Franchise Primer