Documentos de Académico
Documentos de Profesional
Documentos de Cultura
CULTURAL
COMMUNICATION
PREPARED BY:-
GROUP 2
CROSS CULTURAL
COMMUNICATION
• Cross-cultural communication is a field
of study that looks at how people from
differing cultural backgrounds
communicate, in similar and different ways
among themselves , and how they
endeavor to communicate across cultures.
• Wherever business takes you, learning the
culture, etiquette and protocol of the host
country is a key step to success.
ITALIAN CULTURE
• Italy is no exception. Just as you would
prepare your presentation before a big
meeting, it's important to prepare yourself
by understanding the Italian customs,
protocol and etiquette in a business
setting.
CONTD…
• Because Italy is a highly individualistic
society, one that emphasizes family ties
and individual responsibility, Italians
generally prefer doing business with
someone they know or have been
introduced to.
• Try to avoid scheduling meetings in
August as this is a hectic time for
businesses due to their employees taking
time off for the summer holidays.
Aspects to be considered in
CCC
• Kinesics
• Occulesics
• Haptics
• Proxemics
• Chronemics
• Chromatics
• Olefactics
• Gifts
Contd…..
• Cross cultural negotiations
• Forms of Address
• Visiting cards
• Etiquettes
KINESICS
• Kinesics is the interpretation of body
language such as facial
expressions and gestures — or, more
formally, non-verbal behavior related to
movement, either of any part of the body
or the body as a whole.
Kinesics in Italian Culture
• Long handshakes.
• In greeting, warm hugs and kisses are
common.
• Italians use body language and hand
gestures to punctuate an expression and
give it a shading that the word or phrase
itself lacks.
• The Italian hand gestures illustrated here
are some of the more common gestures
that are recognized in the country.
• Andiamo a dormire.