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The Managerial Decision-Making Process

E. FRANK HARRISON

Fifth Edition

Copyright 1999 Houghton Mifflin Company. All rights reserved.

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The Managerial Decision-Making Process


Fifth Edition

Author: E. Frank Harrison, Ph.D. Slides by Monique A. Pelletier, Ph.D.

Copyright 1999 Houghton Mifflin Company. All rights reserved.

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Chapter 1

An Overview of Decision Making


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Profile of a Decision
n n n

The Decision-Making Process

The Decision Maker


The Decision

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Decision Making and Problem Solving


n

Problem solving is concerned with overcoming obstacles in the path toward an objective. Problem solving may or may not require action. A decision is an act requiring judgment that is translated into action.
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Decision Making and Problem Solving (contd)


n

Decision making is much more comprehensive than problem solving. The terms are interrelated, but not interchangeable.

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The Significance of Decision Making


n

Decision making is the one truly distinctive characteristic of managers. Decisions made by top managers commit the total organization toward particular courses of action.

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The Significance of Decision Making


(contd)
n

Decisions made by lower levels of management implement the strategic decisions of top managers in the operating areas of the organization.
Decisions invariably involve organizational change and the commitment of scarce resources.
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The Scope of Decision Making


n

Individual decision making

n
n

Group decision making


Organizational decision making

Metaorganizational decision making

(Note: Refer to Figure 1.1)


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Figure 1.1 The Scope of Decision Making


Decisional Inputs
(Objectives, information, resources, energy)

Metaorganization Organization Group Individual

Interactional Levels

Permeable Boundaries

Decisional Outputs
(Actions transactions, outcomes)

External Environment
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A Typology of Decisions
n

Decision-making strategies (Fig. 1.2)


l l l l

Computational Judgmental

Compromise
Inspirational

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A Typology of Decisions
n

(contd)

Decision categories
l

Category I - routine, recurring,


certainty with regard to the outcome Category II - nonroutine, nonrecurring, uncertainty with regard to the outcome

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A Typology of Decisions
n Decision combinations
l l

(contd)

Category I / Computational strategy Category II / Judgmental strategy

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Table 1.1 A Categorization of Decision Characteristics


Category I Decisions Classifications Structure
Programmable; routine; generic; computational; negotiated; compromise Procedural; predictable; certainty regarding cause/effect relationships; recurring; within existing technologies; well-defined information channels; definite decision criteria; outcome preferences may be certain or uncertain Reliance upon rules and principles; habitual reactions; prefabricated response; uniform processing; computational techniques; accepted methods for handling

Category II Decisions
Nonprogrammable; unique; judgmental; creative; adaptive; innovative; inspirational Novel, unstructured, consequential, elusive, and complex; uncertain cause/ effect relationships; nonrecurring; information channels undefined, incomplete information; decision criteria may be unknown; outcome preferences may be certain or uncertain Reliance on judgment, intuition, and creativity; individual processing; heuristic problem-solving techniques; rules of thumb; general problem-solving processes
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Strategy

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Figure 1.2 The Concept of Decision-Making Strategies

Knowledge Regarding the Outcome


High Level of Knowledge

Preference for the Outcome


Strong Preference
Computational Decision-Making Strategy

Weak Preference
Compromise Decision-Making Strategy

Low Level of Knowledge

Judgmental Decision-Making Strategy

Inspirational Decision-Making Strategy

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The Locus of Choice


n

Top management makes Category II decisions. Operating management makes Category I decisions.

Middle management supervises the making of Category I decisions and supports the making of Category II decisions.
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Characteristics of Managerial Decisions (Category II)


n
n

Long-range organizational objectives


Best choice from among a set of alternatives Decision involves organizational change

Decision requires a commitment of resources


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Characteristics of Managerial Decisions (Category II) (contd)


n

Choice is a means to an end, not an end to itself

Decision maker tends to overestimate success


Success is measurable through objectives attainment
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Perspectives on Managerial Decision Making


n n

The integrative perspective The interdisciplinary perspective

n
n

The interlocking perspective


The interrelational perspective

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