Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Group 1
BHARATH C. IYER ANAMIKA RAHUL JINDAL UTKARSH JAISWAL YASHWANT SANDEEP NAIK
Continued
Why media planning?
Media planning makes sure that the messages appear in the media that the target audience actually read, watch or hear.
Media planning also ensures that the messages appear at the right time.
point-of-purchase)
New media ( branded entertainment, wireless, and
interactive marketing)
Continued
Dirt is good campaign. TV commercial in Jetix TV, online forum, games and
To plan activities that will solve one or more of the marketing problem
Stage 2
Setting media objectives
To translate marketing objectives and strategies into goals that media can accomplish
Stage 3
Media use decisions
Inconsistent Terminologies
Time pressure
Media selection decisions may be made without proper planning and analysis of the markets/media