Impact of Customer Perception Of Country of Origin On Customer Satisfaction In Apparels

Presented by:Amit Pandey Ankit Paul Pulkit Sood

Objectives
1.) To study the effect of country of origin on consumers evaluation of apparel product attributes relating to quality. 2.) To study the effect of Consumers sociodemographic characteristics on consumers evaluations of apparel product attributes related to quality. 3.) To study the behaviour of Ethnocentric consumers towards domestic manufactured apparels as compared to foreign manufactured apparels.

HYPOTHESES
H1: There is significant relationship between country of origin and customer satisfaction in apparels. H1a: Customer Satisfaction is positively related to general country attitudes. H1b: Customer Satisfaction is positively related to general product attitudes. H2: Customer perception varies across sociodemographic variables.

Research Methodology
Nature of study. Data collection. Sampling plan.

Hypotheses testing using questionnaire

Hypothesis Technique used for testing Regression & correlation. Section of Questionnaire Section A,B & C H1: There is significant relationship between country of origin and customer satisfaction in apparels H1a: Customer Satisfaction is positively related to general country attitudes. H1b: Customer Satisfaction is positively related to general product attitudes.

Regression & correlation. Regression & correlation.

Section A

Section B & C

H2: Customer perception varies across sociodemographic variables.

Chi- Square test

Section D

SCALE USED
We are using Country-of-Origin scale given by Pisharodi and Parameswaran(1992). The scale is composed of 24 items on five point scale ranging from 1 to 5. 1 for least appropriate and 5 for most appropriate.

Thank You