Gamma's Bakery

Grammas Bakery

Contact info: Diego Ferman Phone number: 6188292256 Mail: Grammas@hotmail.com

Personal Information
Diego Ferman: CEO of bakery El globo (2000-2010) And PhD of industrial Marketing, whit collaborations in El sol S.A de C.V Jhair Lopez: Professional chef whit a master degree in world kitchen and recently collaborations whit El globo also work whit buddy valastro (2009-2011)

 Business Project

1-

Projects y Objetives

A.- The Idea.

Grammas Bakery, is about a project who wants introduce a new
way to see the industry of bread and bakery and start to sell, in new citys like Durango

B.- Why?
The bread and the derivate of wheat, is a clear opportunity in
this region because is a product whit a BIG request .

D. Mision
Our mission is to supply a lot of different kinds of bread and
desserts whit the best quality in Durango,

E. Objectives.

Be the leader bakery in Durango Try to expand our bussines constantly Give the best service to our clients Generate employments

2- Product and Market

A.- Product: General Vision

The bread is a product of first necesity in Durango family's The recent studys that we made show us that the bread
consumed reguraly by the mornings and evenings

B.- The client.

Our potencial clients: The housewife The university students The families in general

The Price of our product

El precio del pan bolillo ser de $ .80
centavos. El especial de $ 1.25 cts., El pan dulce $ 7,00 y el Integral $ 8,00.

A las panaderas locales por cada 15

panes de compra se les bonificara con 2 de regalo.

3.-Competitiveness

A.- Competition

Panadera El Sol Panadera Wal-Mart Panadera Soriana The restaurants in the zone

Pasteleria Monchys
Pasteleria Kane

C.- Comparison whit the main competitors

COMPETITORS "Panaderia el Sol"

Weaknesses Bread whit low quality

Strenghts 50 years working in Durango Big market and low prices Have a lot of famous in the zone

"Panaderia Walmart" Limit Production "Pasteleria Monchys" Only 2 or 3 stores

D.-Competitiveness
Produced on a small scale Has customers in north Old technology No distribution vehiccles Old truck for deliveries High Quality Clients from esat and south 5 Trucks for delivery Modern technology Gas Truck Doorstep sales Near of the principal clients Large Ovens Fixed Positions In front of the univerity Produce and bake in the same place Doorstep sales

aderia el Sol

aderia Wal-Mart

teleria Monchys

4.-Marketing
frills spectacular radio

Bussines strategy
Sales on the premises. Sales delivery truck to local bakeries. Doorstep sales.

A.-S.W.O.T
STRENGHTS Personal whit expirence End technology Client service Good system of delivery OPPORTUNITIES Demand growth Lack of quality competition WEAKNESSES New Bussines Customer loyalty

THREATS New competition Low prices of competition

Risk

New competitors The competition provoque to the price going down Raw material miss Social conflicts

How to deal with the risk

Quality product Delivery whit quality Promotions Offers

Rental and Security

profitability is expected to have a greater than 30% annually. on
invested capital

Pross

Experienced staff Latest Technology Customer Oriented Good distribution system New system of itinerant