GOOD FOOD, GOOD LIFE

Team Members:-
2. Priyanka Sarna
3. Rahul Yadav
4. Ritesh Agarwal
5. Rohit Dhaula
6. Rohit Kakkar
7. Sachin Dev
8. Samanvay Bhutani
9. Sapna Rana
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GOOD FOOD, GOOD LIFE

Nescafe Commercial.wmv

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Nestle is a multinational packaged food
company.
HQ in Vevey, Switzerland.
Merger of Anglo-Swiss Milk Company for milk
products and the Farine Lactée Henri Nestlé
Company set up in 1867 by Henri Nestlé to
provide an infant food product.

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Globally renowned brands
Market leader in many
product lines, including milk,
chocolate, confectionery,
bottled water, coffee, ice
cream, food seasoning and
pet foods.

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Q .What make Nestle the
world’s biggest consumer
food company ?

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History
Founded in 1860.
Henri Nestlé developed a food for babies,
Farine Lactée Henri Nestlé whose mothers
were unable to breastfeed.
His first success was a premature infant. His
new formula saved the child's life, and soon,
Farine Lactée Henri Nestlé was being sold in
Europe.

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Man a gemen t
•Paul Bulcke, Nestlé CEO
•Peter Brabeck-Letmathe,Chairman,Nestle
•John J. Harris, EVP, Chairman, and CEO of Nestlé
Waters
•Lars Olofsson, EVP of Strategic Business Units and
Marketing
•Francisco Castañer, EVP of Pharmaceutical and
Cosmetic Products, Liaison with L'Oréal, Human
Resources
•James Singh, EVP of Finance, Control, Legal, Tax,
Purchasing, Export
•Luis Cantarell, EVP of Europe divisions
•Werner J. Bauer, EVP of Research and Development,
Technical, Production, Environment. 7
Case Study Summary
•22% rise in full year earnings with 9% rise in
sales due to 4.4% real internal growth
•Q4 growth 5% beating Unilever & Danone.
•22% rise in net profit with increase in profit
margins to 7.1% from 6.3%
•Net debt fell from SFr6.2bn to SFr3bn.
•Globe project implemented as successor to
MH 97 programme.
•EPS increased from SFr 122.1 to SFr 149.1

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Peter Brabeck,CEO
said …

"Nestlé has achieved record levels of growth and profits. We

are now harvesting the results of our relentless push for
continuous improvement."
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MH 97 Programme
Nestlé implemented the MH 97 programme
which was a success
It reduced the cost base by SFr 2.2bn over 3
years.
The concept was
•High Performing Factories
•Advanced Industrial Strategies and
Restructuring.
Nestle MH 97.pdf

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The Globe Project
Nestlé implemented The Globe project in 2000-
01 and was the largest reorganization in its
history.
The concept was

Nestle Globe project.pdf

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SCM and Purchasing
SCM is operations involving storage & movement
of materials from supplier to customer
Purchasing is attempting to acquire goods or
services to accomplish the goals of the
enterprise.

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Emerging markets
Business phenomenon that is not fully described by or
constrained to geography or economic strength and
considered to be in a transitional phase between
developing and developed status.

Eastern Europe Asia Latin America

Belarus China Argentina
Estonia India Brazil
Latvia Indonesia Chile
Lithuania Iran Colombia
Moldova Philippines Mexico
Ukraine South Korea Peru
Malaysia
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Slow growing agribusiness
Less production per capita
Fewer investment in research
Dependency on external factors

Fast growing nutrition and

well being segment Changing
lifestyles
Production round the year
Standardized products
Easily marketable

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