Prepared by:

SAPAN SHAH(B, 35) JAYESH ODEDRA(A,19)

 What is Facebook?

 Facebook is a social network for connecting people with those around them friends, family, co-workers, or simply others with similar interests. Facebook started in 2004 as a closed community for college students (requiring users to sign up with a valid university email address) but has since expanded beyond that to schools, corporations, and any user across the world. Facebook allows users to connect and share information in a variety of ways. In March 2013, Facebook reported that it had 1.11 billion people using the site each month around the world.

Customers who use Facebook!

 Everybody who uses Facebook is a potential customer for some kind of business. Demographic information published by Facebook in March 2012 offered the following snapshot of Facebook users worldwide: - 57% female, 43% male - 46% over 45 years, 22% 35-44 years, 18% 25-34 years, 14% 13-24 years - 57% college or university-educated - 11% on incomes over $100,000, 47% on incomes $50,000-100,000. Facebook allows bussines to reach customers and potential customers of all kinds, around the world.

Businesses who use Facebook!

 Businesses in many countries are increasingly establishing Facebook pages. In Australia, a 2013 Sensis survey of more than 1900 businesses found that social media were being used by: - 30% of small businesses - 47% of medium-sized businesses - 79% of large businesses. Facebook pages were by far the most common social media being used by businesses of all sizes. The Australian survey also found that the industries most likely to use social media were: - Cultural, Recreational and Personal services businesses - Restaurant and Accommodation providers. But wholesale, retail, building and construction, and communications, property and business services businesses have also established Facebook pages. Business pages are one of the fastest growing parts of Facebook.

Business Goals for Using Facebook!

 There area number of good reasons for businesses to participate in and maintain a presence on Facebook. Few reasons are: - BUILD: Get found by people who are searching for your products or services. - CONNECT: Connect with current and potential customers. - ENGAGE: Create an engaging community around your business. - INFLUENCE: Promote other content you create, including webinars, blog articles, or other resources to influance. - Generate leads for your business.

How To Place A Facebook Ad?

 Step 1 If you dont already have a Facebook account, set one up. -- It is free and easy to do. It will require you to have an e-mail address. Step 2 Click on the advertising link. -- It is at the bottom of the page. The link will take you to a page that gives you information about both Facebook ads and pages. -- Click on the button that says Create Facebook Ad. Step 3 Create the Ad. -- Screen 1. Get Started

-- Screen 2. Create your Ad They will then ask you to create the Ads headline and copy. The number of words and characters for both the headline and the body of the ad are restricted, so we wanted to be pithy.

-- Screen 3. Reach the exact audience you want. It will then ask you to reach the exact audience you want. You can choose location, gender, age, and keywords.

-- Screen 4. Price your Ad. You will then be asked to price your campaign. At the menu for naming the campaign, you should scroll down to the category of New Campaign. You can name it whatever you would like. You can Pay for Clicks or Pay for Views. We recommend you select the Pay for Clicks tab. After your selection, Facebook will recommend a Daily Budget for you, usually $25.00 but you can make change this to whatever suits you, from $10 to $100 or more. Facebook will also ask What is the most you are willing to pay per click? next to Max. Bid. We suggest that you leave this at what the suggested number. Then you can specify how long you want to run the ad.

 Step 4 Review the Ad. -- Once you have completed all of the above steps, Facebook will then take you to the Review Ad page, which will include the ad as it will appear on Facebook pages, and will remind you of the keywords and billing price. -- You can still change the ad at this point by clicking on the Change ad button.

 Step 5 Place the Order. -- If you do not already have a credit card attached to your Facebook account, Facebook will ask you for your credit card information. You must have an active credit card; you cannot pay with a debit card that is not associated with a credit card. Your card information will be verified. You will need to provide the following: --Name --Credit Card Type --Credit Card Number --Expiration Date --CSC Number (the three digit number on the back of your credit card) --Country --Address --City/Town --State/Province/Region --Zip

 Step 6 Await Facebook Ad Approval -- Facebook does reserve the right to approve the ads, and so you will have to wait a few hours, pending approval, before your ad starts running. See how your Ad is doing after it has been accepted. -- Once your ad has been accepted, you can check - through the Ads Manager application - to see how many times it has run and how people have clicked through.

 Benefits of Facebook marketing!

 Creating brand awareness: Generating brand awareness is a huge benefit with the support of Facebook marketing solutions. -- Once your online presence is established with Facebook, you can easily create brand awareness among target customers. -- This can be done by creating a business page, using Facebook ads or using groups. Generating brand awareness will help you get your brand out there in front of people.. Free advertising: There is no direct cost involved in advertising on a Facebook page. Free advertising occurs when someone from your friends list or someone new likes your page, shares or re-posts something from your business and recommends your business to their friends. -- This will guarantee maximum exposure for your company. Thus, Facebook marketing facilitates free advertising.

 Drive website traffic and generate leads: Your Facebook page should be a great source of traffic to your website. -- Develop a strategy to get more likes on your Facebook page. -- Getting more likes will ultimately increase the traffic to your website. Increase in traffic can increase sales and your profit margin. -- Thus you can drive website traffic and generate leads through the social media marketing tool Facebook. Customer Interaction: Facebook helps you to interact with your customers. You can communicate promotions, events and contests. -- Clients could engage with online customer service representatives to discuss complaints, provide feed-backs, and post other messages. -- You can ask for ideas to improve your products or services.

 Build loyalty and deepen relationships: Facebook is fundamentally about relationships. -- The people who like your Page are saying that they want a relationship with you. -- This connection allows you to build and deepen relationships with your most loyal customers and allows them to spread the word about your brand to their friends. Announcing important events: Facebook lets you announce conferences, business events, webinars, product launches, and other types of events. -- Using Facebook, it is quite easy to create an event and invite friends and followers.

Drawbacks of facebook marketing!

 Irrelevant and strange ads: Facebook continues its crackdown of advertising campaigns that are deemed strange and irrelevant. -- These are the main reasons why a lot of Facebook users are put off by these invasive and nuisance messages. -- Business owners and managers should exercise caution when placing ads in Facebook so that these dont get lumped with the rewards programs, humor sites and giveaways that flood the system. Competition: Marketing platforms executed via Facebook are open to easy duplication by competitors. -- Rival business owners can easily pose as friends or fans to gain access to your content. -- Photos, artwork and other images posted to your site are easily accessed and reused by visitors and can show up in other places you may not approve of.

 Advertising Costs: While basic Facebook pages are free of charge for personal users, business accounts that feature advertising opportunities come with a price tag attached. This added promotional expense can be a disadvantage for small business owners. Monitoring Your Page: A critical factor to consider when setting up a Facebook page. Your company will need a dedicated member of staff who can monitor and respond to posts on a regular basis. ROI takes time: Your presence does not immediately guarantee tangible results in your selling. -- Facebook users are usually stingy and meticulous in taking actions on the posted ads as they may deem them deceitful and corrupt.