Marketing of Services Group 2

Abhishek Jha (Roll No. 1) Dharmesh Verma (Roll No. 13) Mauli Bhatnagar (Roll No. 22) Krishna Kumar Bari (Roll No. 24) Saurabh Awasthi (Roll No. 40)

Started by Kapil Varma and Sanjeev Bikhchandani The Trade Marks Scene In India A trade mark could be a brand name, a logo, a label, a pack design or any other visual device. Trade & Merchandise Marks Act (1958)

Registration of a trade mark is not compulsory. 34 Different product categories. Same Trade mark for different classes. Basic objective of distinguishing goods

The first stage is the stage of a trade mark search. Apply to the Registry for an assessment Second - application can be made to the appropriate office of the Trade Marks Registry. Third - Application Number; Examination and Objection. (Heavy Rush & Time Consuming). Fourth Either Accepted or Advertised (For objection).

The offices are in all the four major metros. In reality, Registry offices at Calcutta and Bombay maintain this record. A fee of Rs 20 per hour is charged by Trade mark registry to use its library. Huge volumes are provided including the pending applications.

Collecting Data from Registrys Library. Digitalizing it.

Cross Checking searches.

Inputting and updating data. One Limitation Searching Logos.

Huge Dissatisfaction with current Trade Marks searching services. Their model was expected to be: Economical Faster Reliable.

Manufactures not applying for Trade Marks. Companies applying for Trademarks without any search Trade Marks Registry itself. Companies providing services of conducting searches Hiring of Trade Mark attorneys Piggy Bank Data Services (In-house firm of Trade Marks Registry, Rs 1000/search)

Two kind of clients Companies

Trade Marks attorneys

Trade Marks attorneys could have considered IndMark as competition. Companies would have prefered one stop shop. Trade Mark related services Legal Counseling.

There were following services that IndMark had proposed to provide its clients: Collecting Data from Registrys Library. Digitalizing it. Cross Checking searches. Inputting data collected on electronic media. Identification of the remaining sets of Trade marks which did not claimed to be renewed would have reduced the Capital to be invested significantly. (Rs 0.65/input of trade mark.)