Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Lecture aim
to provide students with an outline of the process of data gathering from the preparation and organization stage to the actual carrying out of the research fieldwork.
Lecture Outcomes
To outline the importance of the methodological choice for the research topic To identify and explain the various suitable for research topics To outline the merits and demerits of various methodologies To gain an appreciate of how to execute various research methods
Qualitative Methods
Paths to meaning
2) Grounded Theory
Example of MO
Qualitative Collection
method of collecting data in which selected participants are asked questions in order to find out what they do, what they think or how they feel Collis and Hussey (2009)
http://www.youtube.com/watch?v=g0b_lTEgICw&feature=related
Questioning
Open questions designed to encourage the interviewee to provide an extensive response
What, how ,why?
Probing questions used to explore or develop key/important issues Specific and closed questions confirming and fact or opinion
Focus Groups
Projective Techniques
Projective Techniques
Prominence of the CEOs photograph in the annual report CEO prominence in company press releases CEOs use of first person singular pronouns (I, Me, Mine, My, Myself versus plural pronouns such as we, us, our, ourselves) His or her cash compensation (salary and bonus) divided by that of the second highest-paid executive in the firm
Qualitative techniques
Content analysis
Example1
Example 2
Example 3
Example 4
Data display
Dynamic interactions
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Data categorisation
Imposing a workable structure Often determined by the research objectives or the established body of literature i.e. influential models and/or concepts
Example 1. Jehn.K , G. B. Northcraft , M. A. Neale (1999) Why Differences Make a Difference: A Field Study of Diversity, Conflict, and Performance in Workgroups.
Administrative Science Quarterly, Vol. 44, 1999
Ethics
Remember with some research methods you are manipulating human beings through deception and you do not know how long the duration of the treatment effect will be. It is important to get ethical approval from an organizational ethics department (Human Subjects) before conducting survey experiments. All respondents must be debriefed about the purposes of the study after the experiment.
Exercise
Sketch out your research design for data collection. Are you exploring or examining? If you are examining, jot down the sources of your measures for your research
What are you control measures?
If you are exploring, jot down the boundary conditions of your research?
Reflection Questions
How will the proposed methodology achieve research objectives What other research methodologies might be employed? Why were these methodologies rejected? How do you go about assembling the data collected during your fieldwork? How to recognise any gaps in the data collection? What is the overall object when carrying out data analysis?
Reflection Questions
How do you consider the practical and operational aspects of gathering data for your dissertation and prepare an outline. How can you anticipate and plan for the possible barriers to the completion of your fieldwork? What do you do when co-operation is not forthcoming from key respondents?
References
Gill, J. and Johnson, P. (2010) Research Methods for Managers, London, Paul Chapman Collis, J and Hussey, R. (2009) Business Research a practical guide for undergraduates and postgraduate students, London, Macmillian Kahn, R. and Cannell, C. (1957) The dynamics of interviewing, New York, Wiley Saunders M. et al (2009) Research Methods for Business Students, Harlow, Prentice Hall
References
Bell J (1999) Doing your research project (3rd Edn) Buckingham:Oxford Univ Press Bryman A and Bell E (2003) Business Research Methods New York:Oxford Univ Press Easterby-Smith M et al(2002) Management Research: An Introduction London:Sage Publications Robson C.(2002) Real World Research (2nd Edn) Oxford:Blackwell Saunders M. et al (2009) Research Methods for Business Students, (Edn 4) Harlow, Prentice Hall Sekaran V (2000) Research Methods for Business: A skills building approach (3rd Edn) New York:Wiley Ticehurst GW and Veal AJ (2000) Business Research methods: a managerial approach NSW: Pearson Education
References
Urquhart, C. (1999) Using vignettes to diagnose information seeking strategies: opportunities and possible problems for information use studies of health professionals, Exporing the Contexts of Information, pp.277-289. Perry, C. (1998) Processes of a case study methodology for postgraduate research in marketing, European Journal of Marketing, 32, 9/10, p.785-802.