PRESENTATION BY : AMEY WAGH VINOD DHIKALE RAHULCKHOPADE

INTRODUCTION

TO MARKETING &

ORGANISATION MEANING OF MARKETING ORGANISATION PRINCIPLES OF MARKETING ORGANISATION IMPORTANCE OF MARKETING ORGANISATION TYPES OF MARKETING ORGANISATION & STRUCTURE

 Marketing

can be simply defined as Process of Creating & Delivering Standard of Living of Society .
is the Beginning & End of all Business Activities.

Marketing

Marketing

is a Process of Create Time & Place Utilities.

 Organisation

is simply a Group of People working with a Common objective with a Motive of Profit Earning.
is a Mechanism through which Managerial Philosophy is Translate into Action.

Organisation

 Marketing

Organisation is an Orienting point for Cooperative endeavors and a Structure of Human Relationship. It is Composed of Group of Individual straining jointly to reach qualitative and quantitative personnel selling objectives and bearing both informal and formal relation to one another. Marketing Organisation is the Foundation of Effective Sales Planning for Systematic execution of Plan and Policies.

 Principle

of Organisation Principle of Objectives Principle of Specialisation Principle of Co ordination Principle of Authority Principle of Responsibilities Principle of Definition Principle of Correspondance Principle of Span of Control Principle of Continuity

 It

helps in Administration and Management of Marketing Policies.

helps in Expansion and Growth of Organisation and its Activities helps in Unity of Command helps in achieving objectives

It

It It

 Its

Permits Optimum Use of Resourses.

of Different Departmental

Co-ordination

Activities.
Effective

Marketing Manager can Satisfy various types of Consumer and their different tests with the same product by converting them properly.

1.FUNCTION AL

5.COMBINAT ION OF 4

2.PRODUCT

4.CUSTOMER

3.MARKET

 FUNCTIONAL

TYPE OF MARKETING ORGANISATION

In

Functional type of organisation the activities are grouped on the basis of function to be performed as product planning ,marketing research,advertising and sales. This is the most simple and common type of organisation structures of marketing tasks.

 Each

main function is sub-divided into various sub-function to be performed to attain the objectives such as MARKETING,FINANCE AND PRODUTION. Each sub-function is delegated to separate manager under the control of marketing manager and such manager are responsible to marketing manager who report to executives.

 PRODUCT

TYPE OF MARKETING ORGANISATION

In

Product marketing organisation forms assigns to product manager with the responsibility for marketing decisions of particular product or groups of product. product manager acts as a Little manager.

The

 The

product manager takes and executes decision regarding matter like advertising and sales promotion. type of structure is best suited to industries producing different products or brands.e.g.Amul,hindustan uniliver.etc.

This

 MARKET

ORIENETD MARKETING ORGANISATION Market marketing organisation used by big companies who serve large number of customer spread over large territory.

 CUSTOMER

ORIENTED MARKETING ORGANISATION In customer marketing organisation ,structure concentration is on the type of customers and separate groups are designated responsible for marketing programmes for their different classes of customer such as DISTRIBUTORS RETAILERS AND CUSTOMERS.

 Full

attention can be paid to each classes of customers and the problems can be understood by the organisation .
with customers regularly. to estimated demands and satisfy

Contact Helpful

them.

 COMBINED

MAARKETING ORGANISATION