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Complete Search Engine Optimization

A step-by-step guide

Stage 1 – Techniques
• • • • Intellectual research Set benchmark Configure optimization strategy Implementation of strategy

Intellectual Research
• • • • • Website analysis Keyword analysis Analytics analysis Page-by-page analysis Traffic analysis

Set Benchmark
• Prepare a pre-optimization site audit report to allow accurate measurement of achievements. The services include:
1. 2. 3. 4. 5. Competitor analysis Google PageRank Website traffic Search engine rankings Number of inbound links

Configure Optimization Strategy
• • • • • Content evaluation Title and meta tags check-up Landing page selection Google/Bing Webmaster Tools Sitemap/robots file creation

Implementing the Strategy
• By installing effective optimization strategies, strive both search engines and consumers:
1. 2. 3. 4. 5. 6. 7. Installing Webmaster/Analytics Tools Remove current website errors Adding image tags, internal links, meta tags Adding heading tags: h1, h2.. Increasing website speed, HTML optimization Rewriting URL’s to make them search engine friendly Creating social bookmarking accounts

Stage 2 – Strategy
• • • • Content marketing strategy Link building strategy Maintenance and support Periodic reporting

Content Marketing Strategy
• Primary focus on producing relevant, unique and helpful content on a regular basis.
1. 2. 3. 4. 5. 6. Social engagement Blog outreach / articles Infographics / video Thought leadership Case studies Webinars / surveys

Link Building Strategy
• Back-links are important and building naturally (external links pointing to your website) is the key.
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. Web directories Article directories Press Releases Blogs / Forums Social Bookmarks Document submission Image submission Video submission Q/A participation Business reviews Guest posting Business listing (Google places / map) Classified submission

Maintenance and Support
• End-to-end support for the optimization campaign by offering suitable solutions.
1. 2. 3. 4. 5. 6. Sitemap/robots file update Keyword changes Campaign upgrades Traffic analysis (Google Analytics) Webmaster Tools suggestions Latest trends and best practices

Periodic Reporting
• Monthly/weekly reports on activities with status updates. The report will show the following:
1. Current keywords rank compared to the previous month 2. Detailed analytics and traffic Analysis 3. Project road map

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