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Chapter 1 Business Communication Foundations

Business communication is a transactional giveand-take relationship between sender and receiver.


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Effective business communications help people to


Get jobs and promotions Be productive
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Communications help individuals to


Provide leadership by relating well to others Assure organizations success
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Successful businesses must foster excellent communication skills

Within their organization Between their organization and outside sources


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Successful business communication includes:


Receiver understanding Receiver response Favorable relationship Organizational goodwill
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Businesses send and receive different types of messages:


Internal and external Formal and informal
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Internal business communication flows:

Vertically Horizontally Through a network


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External communication flows between:

A company and outside groups

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Formal communication can be written or oral.

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Informal communication can be business or non-business related.

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Components of communication process model are


Sender Message
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More components
Receiver Feedback Barriers
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The Communication Process Model

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Role of message sender includes:


Selecting message type Analyzing receiver Encouraging feedback Removing barriers
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Message receiver must:


Listen and read carefully Be open to different senders
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Message receiver should


Take notes Provide feedback Ask questions
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Message sender assures feedback by


Asking for response Assisting receiver to respond
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Barriers interfering with communication are


Word choice and grammar Message appearance
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Other barriers are

Sender appearance Cultural bias

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Which of these concepts could you apply to your own career goals?

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