Global Longwell Green Longwell

Milestones

1972 : Company founded with production of Electrical Wire & Cable

1977 : Started Power Cord production and obtained Worldwide Safety Approvals
1995 : Established Longwell International B.V.I. Ltd. with facilities in China
1996 : Founded Longwell Electronics in CA, USA
1997 : Initiated production of Connectors
2000 : Opened Longwell Korea
2001 : Established Copper Factory to enhance vertical integration
2002 : Opened Longwell Singapore and Europe offices
2003 : Opened Longwell Malaysia and Japan offices
2005 : Listed on the Taiwan Stock Exchange
2006 : Completion of SuZhou plants to expand capacity & product range and
Opened
Longwell India
2
2007 : Launch the development and production of Halogen Free products
 Our Aim

Retain The Top Three position in the World for Power Cord
manufacturing
Aim to be one of the world’s Superior InterConnect
manufacturers
for Computer, Communications and Consumer Electronics
Be among the World Leaders of professional Electronics
Components & Accessory Suppliers
Provide a range of World-Class Services that makes
Longwell a One-Stop Solution provider
Win-Win Strategy with customers for long-term collaboration
and development

3
 Sales Revenue &
Projection
Group Consolidated Sales Revenue includes Longwell
SuZhou
Million US$

250
218
199 198
200
163
150 125

100 93
59 68
50

0
2001 2002 2003 2004 2005 2006 2007 2008 Year
4
 Market
Sectors
Sales Turnover Ratio
2008

5
 Product
s
Sales Turnover Ratio
2008

6
Global Market Share
Estimates
 Global
Presence

Americas Europe Asia

Los Angeles, U.S.A. Warrington, England
Cupertino, U.S.A.
Longwell Hubs Europe
Longwell Hubs Americas
Rotterdam and Venray in
Austin, USA
Holland.
Brea, USA
Glasgow & Paisley in Scotland.
Indianapolis, USA
Pardubice, Rudna & Ostrava in
Rochester, USA
Czech Republic.
Houston, USA Szekesfehervar, Tatabanya,
EL Paso, Texas, USA Budapest & Szombathely in
Monterrey, Mexico Hungary.
Dublin & Limerick in Ireland.
Erfurt, Nordlingen &
Neumunster in
Germany,Linwood, England,
Lodz, Poland
Taipei Head Office, Taiwan
ChungLi Factory, Taiwan
ShenZhen Factory I-V, China
SuZhou Factory, China
Tokyo, Japan
Seoul, Korea
Singapore
Bangalore, India
Longwell Hubs Asia
TianJin, China Xiamen, China
Fuqing, China
Port Kelang, Malaysia
Penang, Malaysia
Singapore
Kyungbuk-Do, Korea
Bangalore, India

7
 Divisions &
Markets
Consumer Computer
InterConnect
Connectors

InterConnect
Power Products
Cable Assembly

Communications Wire & Cable Networks 8

 Product
Divisions

Longwell Group
Power InterConnect Wire &
Standard Cord
Cable Assemblies
Cable
Copper
Sets
Special Power Raw Wire & Cable
Cords Connectors
HF Cable
HF Power cords
Assemblies

9 9
 Standard Cord
Sets

One of World’s Largest Power Cord Manufacturers

141 million Power Cords produced in 2008
166 million target for 2009
229 Countries covered with Longwell’s 33 major Safety Approvals
Power

Power Product Offerings

 RoHS Compliant
U.K. China Europe USA, Japan  Halogen Free
Canada
 High Power
 Custom-made

Australia Argentina Korea Brazil Hi-Amp

Cable
10
Major Safety
Approvals for 229
Countries

11
11
 Special Power
Cords

Highly durable power cords [max 50˚C w. 42A/1h.]

High-current [30A/250V]
Application: High-end Computing & Servers
Power

Non-detachable Power IBM Non-detachable Power

Cord for Special Use Sandpiper Cord for Special Use

12
 Cable
Assemblies

One of the World’s Superior Cable Assembly Manufacturers

Over 50 Million various Cable Assemblies produced in 2008
InterConnect

Total Solutions for Computer, Network, Telecommunication and

Consumer Electronic Industries

Competitive Advantage
 Innovative Assembly
Expertise
VGA Cable DVI Cable HDMI Cable Multi-Media Medical  High-volume Cable
Cable Cable Assembly
 Low-cost
Manufacturing
 Lead-Free Solder
Technology
PCMCIA Custom-Made Wiring
PCMCIA USB Cable
Cable Cables Harness
Adaptor

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 Connectors

Professional at Wireless LAN Cases & Connectors

Over 200 Million various Connectors produced in 2008
InterConnect

Over 40 Intellectual Property Rights on Connectors

One-stop Total Solution Provider for Mobile Phones Connectors
and selected Computer & Consumer Electronics Products
Connect with a Winner!

 Strong Research &

Development Team
CF & Connector SD Card & Receptacle Mini USB  Innovative Technology
PCMCIA & Card Kits Express Card Receptacle
 Excellent OEM/ODM Support

FFC Cable & CCM Micro Fine Pitch B to B

LVDS Recep. Connector Coaxial FPC Conn. 0.4Pitch
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 Halogen Free Products

Nowadays, the Halogen Free products are considered to be the safest and the
lowest toxic pollution to the environment.

Halogen Free (HF) products are to be built from the materials not containing
Halogen Free

any halogen elements such as F (Fluorine), Cl2 (Chlorine), Br (Bromine) and I (Iodine).
Longwell is currently one of the leading cable suppliers in Halogen Free (or
Thermo Plastic Elastomer) technology, development and production.
Longwell HF products have been certified by major safety agencies include
UL/CSA and PSE,…etc.

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Major Global
Customers

16
 Computer &
External
Monitor
Applications
Power Standard Cord Sets USB Front I/O Cable VGA Cable

Special Power Cords

PS/2 Cable

S-Video Cable
DVI Cable

IEEE1394/Firewire/I.Link
RJ45/Lan Cable

USB Cable DMS 59Pin Cable

17
Cinch/RCA Cable InterConnect
 Computer &
Internal
Monitor
Applications
InterConnect CCM Module

Flat Flexible Cable Micro Coaxial Cable HDD/Flat Cable

Flexible Printed Circuit

SATA Cable

SO-DIMM
0.80MM Pitch Wire Harness Cable

Board to Board
0.4,0.5,0.6,0.8 pitch

PCMCIA Card Express card

PCI Express Mini Card
USB
18
 Communications &

Consumer
Electronics
USB Cables w. IC
Retail USB Cable

Mini & HDMI

v1.3 Cable

On-Board-Diagnostic Y-Cable
Cable

19
24 Pin TTA InterConnect
Mini & Micro USB
 GPS Devices
External
Applications

USB extension
Cable
FAKRA Install
Cable
USB Cable with
Traffic Receiver

2.5mm to 3.5mm
Audio Jack Adapter Antenna
Extension Cable

DR (Dead
Reckoning) Cable
Vehicle Power Y-Cable

USB Data Cable

USB to RS232
converter Cable

Vehicle Cable
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PC Interface with Vehicle
Vehicle Power Cable with Power/Data Cable AV Cable
Power Cable Vehicle Power Cable
 Mobile Devices
Internal
Applications
InterConnect
Mini & Micro Coaxial
Camera Module Connector Connectors

Board to Board Micro Coaxial Cable

(0.4mm)

FFC

Mini & Micro USB

FPC

SD Card
IO
21
Battery SIM Card MMC
LCD
 Main Facilities and
Products
Song Gang (China) Plant 1 of 4 - Main Complex Factory Size:
46,512 m 2
Main Product Lines: Power Cords, Cable Assemblies, Raw Cable (AC)

AC Power Cords

DC Cable Assembly
Main Building
22
 Main Facilities and
Products
Song Gang (China) Plant 2 of 4 Factory Size: 6,500 m2
Main Product Lines: Raw Wire & Cable (DC), AC Power Cords

AC Power Cord

Main Building Wire Cutting & Testing

23

Extrusion Spiraling (Shielding) Braiding (Shielding)

 Main Facilities and
Products
Song Gang (China) Plant 3 of 4 Factory Size: 10,528 m2
Main Product Line: Copper Wire

Tinning

Main Building Annealing

24

Initial Copper Drawing In-Process Copper Drawing Copper Stranding

 Main Facilities and
Products
Song Gang (China) Plant 4 of 4 Factory Size: 2563 m2
Main Product Lines: Power Cords and Warehouses

Assembly Line (1)

Main Building Assembly Line (2)

25
Packing (1) Packing (2) Molding
 Main Facilities and
Products
SuZhou (China) Plant Factory Size: 42,000 m2
Main Product Lines: Power Cords, Cable Assemblies, Wire
Harnesses, Connectors and FFC

Connectors

FFC & Wire harness

Assemblies

Main Building
AC Power Cords 26
 Main Facilities and
Products
SuZhou (China) Plant (continued)

FFC Cable Machines Stamping Machines Plastic Injection Machines

Auto Crimping Machine Fully Auto Assembly Lines 27

 Main Facilities and
Products
Quality Assurance Center

Test Instruments Network Analyzer X-Ray Camera

(Color matching meter) (Impedance, Attenuation, (Check product’s inner
Skew) construction for FA)
Flame Tester and Aging Ovens

Hazardous Substances Control

Instruments

IC ICA ICP XRF GC/MS

(Test HF elements quantitatively) (Test heavy metals quantitatively) (Test heavy metals qualitatively) (Test organic compounds quantitatively)

28
 Industry
Certifications

ISO 9001:2000 ISO OHSAS

Quality Assurance 14001:2004
Environmental Management 18001:1999
Occupational Health and
Management System System Safety Management Systems

29
 Worldwide
Employees
Head Chung Li Song Gang Song Gang Song Gang Song Gang SuZhou Overseas
W/W
Location Office Plant Plant I Plant II Plant III Plant IV Plant Offices
Total
(Taiwan) (Taiwan) (China) (China) (China) (China) (China) (ROW)

Main Sales/ Inspection/ Raw Cable

AC/DC/ AC/DC
Finance/ Kitting/ (DC), Copper Power Cord Sales/
Product/ ADM/MIS/ Packaging/
Raw Cable
AC Wire & W/H
Assembly/
Logistics
All
(AC) Connectors
Operation Logistics Distribution Power Cord

Employees
57 88 2445 944 136 377 909 33 4989
Total

Directs 25 1684 885 118 365 517 3594

QA/QC 2 193 35 7 12 68 317

R&D/ENG. 6 8 83 12 1 24 2 136

Other
51 53 485 12 10 300 31 942
Indirects

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 Capacity & Expansion
Plan

Product Location Unit 2008 2009 2010

ShenZhen Mil. Pcs 127 146 168

AC
SuZhou Mil. Pcs 14 20 22
Power Cord
Total Mil. Pcs 141 166 190

ShenZhen Mil. Pcs 34 39 45

DC Cable Assembly
(incl. Harness)
SuZhou Mil. Pcs 16 21 25

Total Mil. Pcs 50 60 70

ShenZhen Mil. Mtr 431 484 544

Raw
Wire & Cable SuZhou Mil. Mtr 6.6 14 16
(Incl. FFC)
Total Mil. Mtr 419 498 560

ShenZhen Mil. Pcs 22 0 0

Connector & Heat Pipe SuZhou Mil. Pcs 243 260 280

Total Mil. Pcs 265 260 280 31

31
 Responsible
Production

Environmental Protection
RoHS Compliance
Halogen Free Products
Lead Free Products

Corporate Citizenship
Electronic Industry Code of Conduct
(EICC)

32
 Partner
Certifications

Sony Green Partner Samsung Eco-Partner

33

RICOH Green Partner Canon Green Partner

 Partner with a winning
team..

Experienced & innovative engineering for OEM/ODM

support
Large and expandable capacity support
High degree of vertical integration and delivery
flexibility
Global sales, supply chain and logistics services
Cost competitiveness and long-term quality reliability
Company-wide Total Quality commitment
Environmentally friendly products guaranteed:
- Hazardous Substance Control (RoHS Compliance)
- Halogen & Lead Free Products available
- Your Best Choice of Green Partner !

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Global Longwell Green
Longwell