Submitted by :-Group 5 1.Shantanu 2.Nupur Gupta 3.Lokesh Bhatt 4.Vivek 5.Varun 6.

Jayant

MARKET SHARE
14% 5% 6%

35%

9%

BRITANNIA PARLE SUNFEAST PRIYA GOLD ANMOL OTHERS

31%
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Britannia Industries Ltd.

Britannia (Great Britain) Est. in 1885 Its a `4410Crs Industry CEO: Vinita Bali Owners: Mysore Kingly Wadias family Got huge investment and got famous in World War-II. Products: Biscuits, Cookies, Bread, Rusk, Cake, Milk & its products and Breakfast. HQ: Kolkatta, Reg. Office: Bangalore Manuf. Unit:Bangalore,Mumbai,Kolkatta,Uttarakhand, & Orrissa (up coming)
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Britannia Industries Ltd.

Vision
To dominate the food and beverage

Mission
To dominate the food and beverage market in India through a profitable range of Tasty yet Healthy by making Dominant F&Bproducts market every Indian a Britannia consumer.

market in India with a distinctive range of Tasty Yet Healthy Britannia brands.

Tasty yet healthy

(Taste Bhi, Health bhi)

To Make Every Indian A Britannia We want to be part of our consumerConsumer At home, outside and everywhere.

at home, out of home, a natural part of his/her life.

5Source: http://www.britannia.ac.in

1) STEPHAN MIXTURE Mixture of raw material is taken and mixed into STEPHAN MIXTURE, which is high power mixture machine. 2) Oven In oven there are three stages to be followed Removal of moisture. Building the structure of biscuits. 3)COOLING CONVYOR 1 Hot biscuits are placed on the it, and the biscuits continues to run on it for 5 to 7 minutes so that the biscuits become cool. 4) COLORING BELT Colorings of biscuits take place.

5) COOLING CONVYOR 2
6)STALKING TABLE Biscuits are packed in very orderly manner. 7) MULTI PACK MACHINE biscuits are packed in Packets 8)COUNTING UNIT Biscuits are counted and seen that it is going on properly or not. 9) SEALING MACHINE packing product is Sealed 10) DISPATCH SECTION Biscuits are sent to various places in India and all over the world.

Strategies for Britannias NutriChoice

Nutrichoices - Aged diabetic population 5 variants: Ragi & Oats - Diabetic Friendly 5 grains - hunger burster (oats, corn, ragi, rice, wheat) Sugar out - sweet but no added sugar Digestive - for general health

http://www.iHealthU.com

Strategies Part-1
Lot of Promotional campaigns
Eat Healthy, Think Better Good for health, good for taste "Eat Britannia, Go for World Cup 1999 & 2003 =37% increase in sale 'Britannia Lagaan Match Winner got chance to play cricket match with film stars To promote 50-50 brand free books, scale, pencils were provided free of cost.

Accurate Demographic segmentation

Milk Bikes Little Hearts Marrie Gold Good Day Bourbon Children b/w 7-14yrs of age For Teenagers class friends Undisputed Universal brand to infuse happiness into peoples life adolescent/adult indulgence category.

Wheat flour Sugar Partially hydrogenated edible vegetable oils Invert sugar syrup Leavening agents (503(ii), Baking powder) Milk solids Salt Emulsifiers (E 322 or E 471 or E 481) Dough conditioners (E 223) and contains added flavors.

 After collecting the raw materials the experts check for the materials quality and quantity. Each raw material is refined to its purest form so that they can be used to make biscuits.

Strategy
1997-Parle-G: Sponsored for Indian Superhero Shaktiman & Chandamama comic (published in 13 indian language)
2005-Promote its products, Golu Galata Ek hi bite main sweet bhi, salt bhi campaign for KrackJack Hritik Roshan, Aamir khan and Darsheel safary - endorsed HIDE & SEEK How Parle-G maintained `4/- for many years? By varying number of biscuits Weight per biscuits Variation in Margin of sellers Penetration strategies: How Parle became #1 in biscuit consumption volume? High quality at low price
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Component Of Manufacturing process 1) STEPHAN MIXTURE Mixture of raw material is taken and mixed into STEPHAN MIXTURE, which is high power mixture machine. 2) Oven In oven there are three stages to be followed Removal of moisture. Building the structure of biscuits. Colorings of biscuits take place.

3)COOLING CONVYOR Hot biscuits are placed on the it, and the biscuits continues to run on it for 5 to 7 minutes so that the biscuits become cool and all the moisture that biscuits contain gets evaporated. And because of the above reason the factory has S FLOW LAYOUT in the factory. 4) COUNTING UNIT Biscuits are counted and seen that it is going on properly or not. 5) STALKING TABLE Biscuits are packed in very orderly manner. 6) MULTI PACK MACHINE biscuits are packed in Packets 5) SEALING MACHINE packing product is Sealed 6) DISPATCH SECTION

Parle is 2004 ISO certification for Parle Tablet Tools Pvt. Ltd, HACCP Certification and also DNV. Almost all of there products are market leaders and as recognition of their quality, have won us 111 gold, 26 silver and 4 bronze Monde Selection medals since 1971. As part of the efforts towards a larger share of the global market, Parle has initiated the process of getting ISO 9000 certification. Parle-G being the Worlds Largest Selling Biscuit Britannia Industries Ltd is an HACCP ISO 9000/9001/9004/19011: 2000 and ISO