Documentos de Académico
Documentos de Profesional
Documentos de Cultura
1.Serving buyers effectively in ways they want to be served 2.Operating efficiently and effectively as measured by cost and customer satisfaction
Workload Method
1.Formal & informal organization 2.Horizontal & vertical 3.Centralized & decentralized 4.The line and staff components of the organization 5.The size of the company
Manager Marketing
distribution Manager
NSM
Manager Accounts
A classic mistake?
Geographic-Based Structure
Customer and product specialization approaches are more complex and should only be used if their specific features are critical for firms sales efforts
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