2007

• ABD’de hergün 23.000 blog açılıyor. Bazı

bloglar gazete sitelerden çok daha fazla
ziyaret edilebiliyor.

• Youtube adlı video blog sitesi

kuruluşundan 1,5 yıl sonra Google
tarafından 1.6 Milyar dolara satın alındı.

•Time dergisi 2006 yılının adamı olarak

internet kullanıcılarını seçti.
 Web 2.0

One Many
AJAX dedik...
Yansımalı grafikler dedik...
Büyük fontlar dedik...
Ruby on Rails dedik...
Tag’ler (etiket) dedik...
...................
 •Servis tabanlı mimari (SOA)
•Uzun Kuyruk (Long Tail)
•Paylaşılan veri (API, XML, RSS vs..)
•............

•Büyük fontlar
•Degrade geçişler
•Yansımalı logolar
•AJAX
•Ruby on Rails
•.........

KULLANICI ODAKLILIK
http://hello.eboy.com/eboy/shop/
 Web 1.0 ve 2.0
Karşılaştırması
DoubleClick  Google AdSense
Ofoto  Flickr
Akamai BitTorrent

1.0 2.0

mp3.com  Napster
Britannica Online  Wikipedia
personal websites  blogging
evite  upcoming.org and
EVDB
domain name speculation  search engine
optimization
page views  cost per click
screen scraping  web services
publishing  participation
content management  wikis
systems
directories (taxonomy)  tagging ("folksonomy")
stickiness  syndication
Tim O’Reilly: http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20
Web 1.0: Özellikler zengin

9
Web 2.0: Özellikler sınırlı

10
Web 1.0: Binlerce kelime

11
Web 2.0: 30 kelimeden az

12
 Kar
tanesi
etkisi
Tekillik aradığımız şey!
 Neden Bloglar?
• İnternette yayınlaması kolay
• Kişisel ve profesyonel konuşmaya izin veriyor.
 Blogs
Messaging Social Software
Wikis Folksonomies
AJAX
Semantic Web Web Services

CMS
(x)html RSS/Atom
Service-Oriented Architecture
SIP
Web 2.0 P2P
MPLS GRID
IPv6 VoIP
Next Generation Internet
 Servisler
• Link paylaşımı,
bookmarks, referanslar
• Folksonomy –
kullanıcılar tarafında
yapılan bilgi mimarlığı
• Arama, tags, archives
– relies on the power
of weak ties, networks
of interests and trust –
“collective
intelligence” emerges
• RSS, Refer, Bibtex,
Endnote
• Aggregation,
distribution
 Services
• Networking,
profiles, interests,
strong and weak
ties,
communication,
discussion, identity,
sharing
• Closeness,
placeness, locality
discovering,
networking
• Heavily widgetised,
and mediatised –
audio, video
• Distribute,
aggregate,
convergence, GPS,
OpenAPIs, SMS,
mobility
• Like regular apps –
but they’re online –
web-office,
calendar, news
reader, Web OS
etc.
• Also stand alone
apps – Google
Earth
• Discover, search,
location, placeness,
closeness
• Collaborative
editing, sharing
calendars, Social
networks – sharing
placemarks, layers
• Integration with
maps, wikipedia,
external sites
Günümüzdeki nesil diğer
nesillere göre bilgiyi daha
farklı alıyor
 Ne değişti?
1. Kullanıcı tarafından yapılan içerik

2. Yayınlama ve araştırmanın yeni

biçimi

3. Webware vs. Software

4. Mobil öğrenme

5. Açıklık
References:
•New Media Consortium and Educause, The Horizon Report, 2007.
•P. Anderson, What is Web 2.0? Ideas, Technologies and Implications for Education, 2007.
•M. Owen, L. Grant, S. Sayers and K.Facer, Social software and learning: An Opening Education report from
Futurelab, 2006.
 Kullanıcının yarattığı içerik

Kitap
yazma Radio Show yayını yapabilme

Rehber

Kişisel yayınlama

Fotoğrafçılık Yazarlık

Film yapımı
Kullanıcının yarattığı içerik
Video ve ses kaydı paylaşımı
 Açıklık
Open Source MySQL
Software

Open Editing
Open APIs

Firefox
Apache
Sitenizi özel kılan
ne ?
Social Networking: MySpace

http://www.myspace.com

30
 Social Networking:
Facebook
Social networking website including personal profiles, blogs,
photos, music and videos.
 Leave messages for friends.
www.facebook.com
 Now open to all users.
 Originally limited to university and college students

 12M registered users [Dec 2006]

 (of which 7.5M US university/college students)
 60% log in daily

 Founded Feb 2004

 Takeover speculation in press value Facebook at US $1B
 Revenue from banner Advertising

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 Content Networking: Flickr
Social networking
website based around
digital photo sharing

 Open to all users.

 4M registered users
[Dec 2006]

 Mar 2005 – bought

by Yahoo

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 Content Networking:
YouTube
 Video sharing website
 Videos limited to 10 minutes

 Open to all users.

If priced sa:  100M clips viewed daily [June 2006]

SMS – $4B pa  20M unique visitors per Month [NetNielsen, July 2006]
Music-$20B pa  average visit of 27mins [NetNielsen, July 2006]

 Went live end 2005

 Purchased by Google for US $1.65B [09 Oct 2006]
 Copyright and IPR debates

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 Online Games: World of
Warcraft
 Massive multiplayer role playing game (MMORG). Evolution
of computer based RPGs.
 3D virtual world

 Open to all users (paid memberships)

 US $13-15/month

 2 million players in North America (11 Jan 2007)

 more than 1.5 million players in Europe (11 Jan 2007)
 more than 3.5 million players in China (11 Jan 2007)
 Typical session 1 hour or longer
 Includes chat, presence and VoIP.
 An MMORG (Sony’s Everquest) was the first to attract
interest in the economics of virtual worlds

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 Online Community: Second
Life
3D virtual world, which enables residents to build content, and
to interact.

 Open to all users

 Free membership
 Premium membership US $ 9.95/month http://secondlife.com/
 Virtual economy and market with L$ to US$ exchange rate
 2M registered users (active ? )
 20,000 simultaneous users

 Privately owned by Linden Labs

 Anshe Chung first RL millionaire. BW 01 May 2006
 Interest in business community:
– SL a platform for events: Circuit City, IBM, Sun, Reuters

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Teşekkürler!