UNIVERSITI TEKNOLOGI MARA, SHAH ALAM FACULTY OF MECHANICAL ENT 600 ENGINEERING TECHNOLOGY

INTREPRENEURSHIP

DENTAL HANDPIECE
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CLEANING DEVICE
Lecturer Name : Dr Zarina Salleh Group
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: EMD6M6A

Design Organization
Abdul Rahman Bin Zahari 2009831352 Chief Executive Officer

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Mohamad Dzulhelmy Bin Amari 2009447994 Marketing Manager and Production Manager edit Master subtitle style Mohd Faris Bin Rosli 2009470984 Human Resource Manager

Nuramanina Binti Che Ibrahim 2009211022 Financial Manager

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Executive Summary

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Background Dental handpiece is a tool used to prevent this unhealthy disease by removing the plaque from cavity as well as to clean and remove plaque from the tooths surface. A tiny diamond chips on the handpiece wear away the plaque and damaged enamel. Purpose of Project Development To design an automatically dental cleaning device which was more efficient than the manually hand washed in terms of cleaning processes. The design of the device was to be as simple as the device was portable to be operates at any places.
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The Target Market and Projections

Most widely our target market is especially to Focusing on Malaysia market and Asian 10% in year one. Growth up at the second years our product can The promotion strategy such as newspaper,

all dentist clinics in Malaysia.

market.

conquer about 50% of the market share.

media electronics and advertisement.

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The Competitive Advantages

Main advantages is about technology development

which in term of electronic part and advances in software.

Will get a certification from SIRIM (Standards and

Industrial Research Institute of Malaysia) and SIRIM awards their logo to products because we are produces a safe an eco-friendly technology product that is fit for consumption and meet environment standard.

For this concept of business, there is no competitor

3/14/13 for our product because this product is first in

The Profitability of Product

Three years free government tax because our

product is a new technology in Malaysia The Management Team

Strong management team Mechanical engineering background Strong analytical with computer literature and

creative in product designing

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Product Description

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Dental Handpiece Cleaning Device

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Product Details
Name Function : Dental Handpiece Cleaning Device : To clean dental handpieces

Advantages :
q

Automated cleaning process Easy to operate Simple design Affordable price

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Background of the Product

Dentin??

Dental handpiece??

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Purpose of Development

Ensure these dental handpiece being properly cleaned. Selling the new technology and device of dental handpiece in affordable price.

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Main Concept
Base body
Upper body Upper container

Electronic system Motor The mechanism

Hold the brush container as a support inside it

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Brushes will be placed around the brush container to makes the

Product Application

Old school method Normal way of cleaning the handpiece in the clinic or hospital is by using a brush and brush the handpiece manually using their hand New dental handpiece Put the handpiece into the device and holds the handpiece Select speed according to user needs

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Unique Feature
Increase productivi Automatic ty for dental process cleaning

Fool proof

Ensure constant speed Satisfy Speed user controller needs

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Instruction provided is very simple and easy to

Opportunities in the Market

Based on observation, we can see that there is no other dental handpiece cleaning device in Malaysia. Export to the nearby country like Thailand, Singapore, Indonesia, and Filipina.

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Technology Description

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Click to edit Master subtitle style 5 4 3 2 1

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Part 1 (Base)

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Size : 120mm x 120mm x 2mm Material : Nylon rod Machine used : Lathe machine, Drill machine

Part 2 (Motor Holder)

Size : 85mm outer diameter, 60mm inner diameter Material : Nylon rod Machine used : Lathe machine, Drill 3/14/13 machine

Part 3 (Spindle)

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Size : 54mm diameter, 74mm length Material : Nylon rod Machine used : Lathe machine, Drill machine

Part 4 (Spindle Holder)

Size : 85mm diameter, 53mm length Material : Nylon rod Machine used : Lathe machine, Drill 3/14/13

Part 5 (Holder)

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Size : 73mm diameter, 95mm length Material : Nylon rod Machine used : Lathe

Part 6 (Holder)

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Size : 60mm diameter, 78mm length Material : Nylon rod Machine used : Lathe

Part 7 (Brush Holder)

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Size : 55mm diameter, 99mm length Material : Nylon rod Machine used : Lathe

Market Analysis and Strategies

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Customers Estimate Market Size Estimate Market Share Selling Price Competitors Potential Annual Growth Marketing Strategy

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Customers
1. Dental clinics in Malaysia Our main target is to supply the product for dental clinics in our country. 2. Other dental suppliers Will expand business by selling the product to other dental suppliers.

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Estimate Market Size

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Overall dental clinics in Malaysia is 1615 clinics

Estimate Market Share

1. Estimate dental clinics in Malaysia is around 1,615 in year 2011. 2. Assume 10% will buying this product. 1, 615 X 10% = 161 3. Assume only 10% of market share (to sell our product) Total market share = 161 unit x RM 402 = RM 64,722
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Selling Price
COMPONENT COST PER PRODUCT COST PER UNIT (RM) QUANTITY PER PROTOTYPE TOTAL COMPONENT COST (RM)

PART 1 PART 2 PART 3 PART 4 PART 5 PART 6 PART 7 SCREW AND WASHER 6002Z BEARING ELECTRONIC SYSTEM Total material cost per product

3 5 10 5 5 5 15 5 200

1 1 1 1 1 1 1 14 2 1

3.00 5.00 10.00 5.00 5.00 5.00 15.00 10.00 10.00 200.00 RM 268.00

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Assume 50% of total cost from 1 unit product. (40% is for profit and 10% is for other cost) Total selling price for 1 unit product: = (total cost of 1 unit product) + ( 50% of total cost) = RM 268 + RM 134 = RM 402

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Competitors
ADVANTAGES DISADVANTAGES

BUMI DENTAL SUPPLIER Good arrangem of products ent SDN BHD. and services.

High selling pr of product. ice

CALSUN DENTAL SUPPLY

Small size product

High selling price

Own their regular customers Low service quality

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Potential Annual Growth

YEAR 2012 2013 2014

DENTAL HP CLEANING DEVICE (UNIT) GROWTH PERCENTAGE 64,722 67,958 74,754

0%

5%

10%

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Our marketing objectives are:

q

Increase sales by 10% every year Launch a new product by the end of the year Achieve a 95% customer satisfaction rating

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Marketing Strategy
1. Promotion
Advertising Dental Magazines Exhibitions and Health Fairs Government tender (Supply to government dental clinic) Electronic media (internet, television, radio)

2. Product

Warranty and Service Policy One year warranty If problem occur within the warranty period, customers can bring the product directly to us Terms and Condition applied
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3. Price
a) Value-based pricing The price based on the quality and the ability of the target market to buy it. It depends to socio-economic factors of the target market. b) Cost-based pricing Regulates price based on cost incurred. We use cost plus pricing concept that our selling price is three times more than other material cost. c) Competition-based pricing We must compete with the competitors. We offer the suitable price to attract more customers attentions.

4. Place
Dental Clinics
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Intellectual Property

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Types of Intellectual Property

There are five types of IP rights which provide protection for inventions or creations against infringement by others:
1)

Patent and utility innovation Copyright Trademark Industrial design Trade secret

2)

3)

4)

5)

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Patent and Utility Property

Term of Protection for Patents: A patent is protected 5 years from the date of filling. A utility innovation is protected 3 years from the date of filling. The term may be extended twice each on a 1-year basis (i.e. 3 + 1 + 1), subject to use, therefore providing a total protection period of 5 years. Once a patent expires, the owner no longer holds the exclusive right to the invention.

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Project Milestone
TASK Identifying Problem Literature Review Concept Design Selecting Design Detail Design Identify target market Identify competitors Preparation of Materials Prototype fabrication Product testing Problem Solving Preparation of blueprint Month 1 1 2 3 4 1 Month 2 2 3 4 1 Month 3 2 3 4 1 Month 4 2 3 4

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Conclusion

This product have the ability to go further in local and international dental market if given the opportunity. We realize the risks that awaits us along the remarkable journey to be successful entrepreneur.

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Thank you (^_^)

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ir.arza@yah

Financial Description

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Financial
ONE TIME START-UP COSTS a) Capital expenditure administrative
1)

COST (RM)

Renovation Vehicle

6, 000.00 4, 000.00

2)

b) Capital expenditure operation

1)

Lathe machine Milling machine Other equipment

14, 000.00 14, 000.00 10, 000.00

2)

3)

c) One time start-up

1)

Installation Starting inventory Office supplies Legal and professional fees Grand opening

5, 000.00 1, 000.00 2,000.00 2, 000.00 2, 500.00

2)

3)

4)

5)

d) Other pre-operation
1)

Utilities deposit Business registration and license

2, 500.00 1, 000.00 64, 000.00

2)

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TOTAL ONE TIME START UP COST

Working Capital
6 MONTH EXPENSES a) Marketing
1)

COST (RM) 250.00 2, 000.00 6, 000.00 3, 000.00 1, 000.00 1, 000.00 2, 000.00 2, 000.00 1, 000.00 18, 250.00 913.00 19, 163.00

Delivery expenditure Advertising

2)

b) Administrative
1)

Salaries and wages Rent Utilities Office supplies Insurance Factory maintenance

2)

3)

4)

5)

6)

c) Operations
1)

Transportation

d) Other expenditure Total working capital Contingencies ( 5% )

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Total working capital + contingencies

Component Cost
COMPONENT COST PER PRODUCT COST PER UNIT (RM) PART 1 PART 2 PART 3 PART 4 PART 5 PART 6 PART 7 SCREW AND WASHER 6002Z BEARING ELECTRONIC SYSTEM 3 5 10 5 5 5 15 5 200 1 1 1 1 1 1 1 14 2 1 3 5 10 5 5 5 15 10 10 200 RM 268.00 RM 26, 800.00 QUANTITY PER PROTOTYPE TOTAL COMPONENT COST (RM)

Total material cost per product

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TOTAL MATERIAL COST FOR 100 UNIT PRODUCT

TOTAL COST FOR THE PRODUCTION OF 100 PRODUCTS IN 12 MONTHS: = Total one time start-up cost + Total working capital & contingencies + Total material cost for 100 products = RM 64,000 + RM 19,163 + RM 26,800 = RM 109,963
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