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."  This begs the question: Does activity stretch beyond the company (or university or charity) to include customers and suppliers?  The authors of "The Digital Frontier" define the term "enterprise wide" to include the entire organization (being a company). which includes customers and suppliers. to ensure consistent. efficient deployment" of security. "as well as its extended enterprise. especially: a business organization. The Merriam-Webster dictionary defines an enterprise as being "a unit of economic organization or activity.

sales.THE KEY TO A SUCCESSFUL ENTERPRISE The main driving force behind a successful enterprise is basically achieving optimal results in management of every parameter-be it management of capital . projects . marketing. . employees or consumers. resources.

A hierarchial organisation is an organisational structure where every enity , except one is a subordinate to single other entity. A hierarchy exemplifies an arrangement with a leader who leads other individual members of the organization

Levels Of Hierarchies

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• Upper Level managers • Middle Level Mangers • Low Level Managers .

• First-Level Managers • First-level managers. . sometimes called lowerlevel managers. are at the bottom of the managerial hierarchy.

• Mid-Level Managers • Mid-level managers. They serve as intermediaries between lower-level managers and the highest level within the management hierarchy. . are a step above the first-level managers. or middle managers.

• Upper-Level Managers • Upper-level managers are the top executives in a company. . They rely on input from midlevel managers to determine what direction the company is heading and if any changes need to be made.

• Advantages • Provides structure to the organisation • Cost effective .

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Structure Of Business Plan  Executive summary  Business description  Business environment analysis  Competitor analysis  Market analysis  Marketing plan  Operations plan  Management summary  Financial plan .

and how will the company market and sell its products to them?  What is the size of the market for this solution?  What is the business model for the business (how will it make money)? .Typical Questions  What problem does the company's product or service solve? What niche will it fill?  What is the company's solution to the problem?  Who are the company's customers.

 Who are the competitors and how will the company maintain a competitive advantage?  How does the company plan to manage its' operations as it grows?  Who will run the company and what makes them qualified to do so?  What are the risks and threats confronting the business. and what can be done to mitigate them?  What are the company's capital and resource requirements?  What are the company's historical and projected financial statements? .

EMPLOYEE MANAGEMENT “Take our 20 best people away. and I will tell you that Microsoft would become an unimportant company" -Bill Gates .

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How do Companies manage their Capital • Large Companies use following ways to manage their finances • Issuing Bonds • Issuing Preferred Stock • Selling Common Stock • Borrowing • Using Profits .

What about startup companies?? • Startup Companies can also raise Capital by following ways • Microloans • Bank term Loans • Private Loans • Angel Investors • Going Public • Venture Capital .

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sales and service. . The purpose is to facilitate the flow of information between all business functions inside the boundaries of the organization and manage the connections to outside stakeholders. manufacturing. customer relationship management.RESOURCE MANAGEMENT • Resource planning integrates internal and external management information across an entire organization— embracing finance/accounting. etc.

Resource Management helps you identify and deploy resources in the most effective way. Optimization tools ensure that you have the right people working on the right projects.RESOURCE MANAGEMENT • Success in delivering projects with a limited pool of resources depends on finding the right resources for the job. balancing resource supply with demand and empowering employees. Data analysis capabilities give you insight into resource supply and demand. And resource skills-tracking functions ensure that you make sourcing decisions that fit your needs and those of your employees. .

and reduce project costs. • Use match fit scores to find the resource that will maximize revenue. • Monitor gaps. improve performance. • Integration • Competency management.BENEFITS OF SUCCESSFUL RESOURCE MANAGEMENT • Optimize Resources • Generate optimal staffing solutions to meet both project and corporate objectives. growth. . to leverage employee information and skills development functionality. and trends. • Anticipate Supply and Demand • Predict resource utilization for future efforts. • Get a complete picture of your intellectual capital inventory to analyze inhouse skills.

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. In practice. typically to bring about beneficial change or added value. motivating.PROJECT MANAGEMENT • Project management is the discipline of planning. and as such requires the development of distinct technical skills and management strategies. The temporary nature of projects stands in contrast with business as usual (or operations). permanent. which are repetitive. A project is a temporary endeavor with a defined beginning and end (usually time-constrained.undertaken to meet unique goals and objectives. organizing. the management of these two systems is often quite different. and controlling resources to achieve specific goals. or semipermanent functional activities to produce products or services. and often constrained by funding or deliverables).

The secondary — and more ambitious— challenge is to optimize the allocation of necessary inputs and integrate them to meet pre-defined objectives. time. . The primary constraints are scope. quality and budget.PROJECT MANAGEMENT • The primary challenge of project management is to achieve all of the project goals and objectives while honoring the preconceived constraints.

Major process groups generally include: • initiation • planning or design • production or execution • monitoring and controlling • closing . the same basic project management processes will be used. and a control system. Regardless of the methodology or terminology used. project management includes a number of elements: four to five process groups.PROJECT MANAGEMENT • Traditionally.

It is an important business function as net sales through the sale of products and services and resulting profit drive most commercial business. talent development. human resources. • Typically involves sales planning. leadership and control of resources such as organizational assets.SALES MANAGEMENT • Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm's sales operations. . These are also typically the goals and performance indicators of sales management.

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EMPLOYEE MANAGEMENT Employee management involves various degrees• HR Management • Bench Strength • Employee Turnover • Recruitment .

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. • Link the leaders with the employees.enthusiastic people. • Optimize performance management system • Enhance employee satisfaction. • Replace fear with trust. • Building a pipeline of qualified.CONTRIBUTION OF HR MANAGER IN BETTER EMPLOYEE ENGANGEMENT • Building a stronger organizational culture and a positive work environment.

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It helps us to staff a new project quickly without waiting for recruitment. . Wipro. We try to ensure that the available bench consists of skills that are useful to the organization. General ManagerStaffing and Talent Optimization.BENCH STRENGTH “We never had a large pool of people on the bench. We strictly maintain a small bench and never let it go beyond a certain level. Bench staff is essential for a growing company.” – asserted Mukesh Sharma. India and Middle East Business.

and self-restraint to keep from meddling with them while they do it.” -Theodore Roosevelt .RECRUITMENT “The best executive is the one who has sense enough to pick good men to do what he wants done.

A formal statement of a set of business goals the reasons they are believed attainable and the plans for reaching those goals PEST/PESTEL Analysis Competitor Analysis SWOT Analysis .

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• Marketing is a process of communicating the value of a product or service to customers • More generally it is the overall strategy and function of promoting a product or service to the customer .

They are four competing concepts under which organizations chose to operate their business • 1 2 • 3 • PRODUCTION CONCEPT PRODUCT CONCEPT SELLING CONCEPT MARKETING CONCEPT • 4 .

the intended marketing activities are incorporated into this plan. . an organization's marketing planning process is derived from its overall business strategy. A marketing plan can also pertain to a specific product. when top management are devising the firm's strategic direction or mission. Generally speaking.Marketing planning • The marketing planning process involves forging a plan for a firm's marketing activities. Thus. as well as to an organization's overall marketing strategy.

The emphasis is on "an in depth understanding of the market environment. or services being marketed. goods. .Marketing strategies • The field of marketing strategy considers the total marketing environment and its impacts on a company or product or service. A tactic refers to a shorter term view. particularly the competitors and customers". A marketing strategy differs from a marketing tactic in that a strategy looks at the longer term view of the products.

"The gulf between satisfied customers and completely satisfied customers can swallow a business." --Harvard Business Review. November/December 1995 .

a customer is not necessarily someone who is currently purchasing from the marketer. customers may fall into one of three customer groups: 1. a customer is a person or organization that a marketer believes will benefit from the goods and services offered by the marketer’s organization. As this definition suggests.What is a Customer? In general terms. Existing Customers 2. In fact. Former Customers 3. Potential Customers .

. It is so important that the constant drive to satisfy customers is not only a concern for those responsible for carrying out marketing tasks. satisfying customers is a concern of everyone in the entire organization.Customers and the Organization • For most organizations understanding customers is the key to success while not understanding them is a recipe for failure.

the likelihood increases that customers will be more trusting of the marketer and exhibit a higher level of satisfaction with the organization. . • For our purposes we define a “good” customer as one who holds the potential to undertake activities that offer longterm value to an organization. create and maintain satisfying relationships with customers. In turn satisfied customers are more likely to become “good” customers.” By using marketing efforts that are designed to “maintain satisfying relationships” rather than simply pursuing a quick sale.The Importance of Good Customers • Marketers should look to manage customers in a way that will “identify.

a marketer may change how it issues coupons to customers by reducing the frequency of issuing coupons by regular mail and instead directing customers to electronic coupons found on its website.. What is appealing to one customer may not necessarily work for another. • . special promotional messages on the website). In this example the introduction of a new feature may satisfy some customers while irritating others.Challenge of Managing Customers • While on the surface the process for managing customers may seem to be intuitive and straightforward. For instance.g. allow the marketer to acquire more customer information (e.g. in reality organizations struggle to accomplish this. monitor their activities when they visit the website). One reason for the struggle is that no two customers are the same. sending out traditional coupons by mail requires postage expense). and give the marketer the opportunity to sell more product to the customer (e..g. some long time customers may view electronic coupons as requiring more work on their part compared to coupons delivered through regular mail.. The marketer makes this move to encourage customers to visit the website more often with the hope it will lead to cost savings (e. However.

This is accomplished in part by ensuring that a customer receives accurate information and has a consistent and satisfying experience every time he/she interacts with a company. Under CRM the key driver for marketing success is to treat "good" customers in a way that will increase the probability they will stay "good" customers. to recognize the importance of customers. not just the marketer. . CRM is a strategic approach whose goal is to get everyone in an organization.Customer Relationship Management In order to overcome the challenges faced as they attempt to cultivate and manage customers many marketers have turned to a business concept known as Customer Relationship Management (CRM).

which is defined as activities used by the marketer to support the purchaser’s experience with a product..services needed to assist the customer in learning how to use a product Repair – services needed to handle damaged or malfunctioning products Financial Assistance – services needed to help customers with the financial commitment in purchases or using the product Complaint Resolution . an important non-product benefit that affects customers’ feelings about a company is customer service. Instead the customer’s buying experience covers the entire purchasing experience and is a mix of product and non-product benefits. offers benefits that address a need). When it comes to managing customers. Customer service includes several activities including: Training . to effectively manage customers marketers must be concerned with the entire experience a customer has with a company.Customer Service and Marketing • As we have noted. customers’ satisfaction is not limited to direct product benefits. While much of the value sought by customers is obtained directly from the consumption or use of goods or services they purchase (i.e.services needed to address other problems that have arisen with customers’ use of a product • • • • • .

In fact. many companies compete not because their products are superior to their competitors’ but because they offer a higher level of customer service. Whether a company establishes a separate department or spreads the function among many departments. On the other hand.e.. being responsive and offering reliable service is critical and in the future will be demanded by customers. many believe that customer service will eventually become the most significant benefit offered by a company because global competition (i. . increase in similar products) makes it more difficult for a company’s product to offer unique advantages. Companies producing superior products may negatively impact their products if they back these up with shoddy service.Customer Service and Marketing • In many industries customers’ experience with a company’s customer service can significantly affect their overall opinion of the product. • Customer service manifests itself in several ways. with the most common being a dedicated department to handle customer issues.

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A risk is defined as a posiible event or circumstance that can have a negative impact of the enterprise “Living at risk is jumping off the cliff and building your wings on the way down”  --Ray Bradbury To win without risk is to win without glory  --Pierre Corneille .

Steps in Risk Management RISK MITIGATION RISK ASSESMENT RISK IDENTIFICATIO N .

threats to those resources. . modifying factors which may increase or decrease the risk and consequences it is wished to avoid.Risk Charting Listing resources at risk.

Risk Assesment Once the risks have been identified they have to be assesed as to their potential severity of damage and the probability of occurrence Composite Risk Index = Impact of Risk event x Probability of Occurrence. .

Risk Avoidance  Not performing an activity that carry risk 2.Risk Reduction Reducing the severity of the risk by developing and delivering strategies incrementally .Risk Mitigation Two ways of Risk Management  1.

Final Step Selecting appropriate controls or counter measures to each risks Risk mitigation needs to be approved by appropriate level of management The risk management should propose applicable and effective security controls for managing risks. .

CASE STUDY AND SUCCESS FACTORS .

MARKETING RESEARCH METHODOLOGY  SECONDARY RESEARCH METHODOLOGY  QUALITY RESEARCH  ENVIRONMENTAL SCANNING &MONITORING  PEER REVIEWED JOURNAL ARICLES .

you could call it work.and in helping people discover all the amazing things they can do with it.Because whatever you do here.product discounts.you play a part in creating some of the best loved technology on the planet. .commuter programs. or you could call it a mission. etc are some methods of retaining employees and making them satisfied.” -Apple Tuition assistance.EMPLOYEE MANAGEMENT “Working at Apple is a whole different thing.We call it a blast.

DIVISION OF LABOUR given due importance.ORGANIZATIONAL STRUCTURE LEADERS :  STEVE JOBS-Co-founder/CEO/Director  PETER OPPENHEIMER-CFO/Senior VP  TIMOTHY COOK-COO NON TRADITIONAL STRUCTURE -Team and departmental divisions 20 people efficiently and exclusively handle innovation field for products. .

-Matt Schifrin.2013.2013.65 per share of the company’s common stock.Apple’s board of directors declared a cash dividend of $2.Forbes staff . Apple has a huge and strong cashbase.FINANCE MANAGEMENT On january 23.2013. It clearly doesn’t need cash or access to more capital.the dividend is payable on febrauary14. to sahreholders of record as of the close of business on february 11.

-earned by Apple the old fashioned way:through careful listening to customers and responding to what they heard. .0 answers it all.CUSTOMER SATISFACTION •Innovation in products •Continuous up gradation •The Ultimate Question 2. -Apple –one of the premier exponents of the net promoter score.

Thank you… .