Jose Gross mariaveronicatorres@hotmail.

com Jessenia Sanchez Esteban Lasso Carolina Marcillo Diego Lascano Wilson Navas Carlos Quisilema Julio Cisneros

Name of Business: KupKakes Address: Sangolqui Post Code:59318 Telephone number: 2330750

We are a business emerging into the market of homemade cupcakes giving the best quality and service as possible.

 To

become the best cupcake business in Sangolquis market in the next five years.

Partnership
We are a home business destined in the production, selling and distribution of cupcakes at a local level

Become the best cupcake business in Sangolquis market Year1: recover the initial investment and get popular. Year 2: increment sales and have enough reserve capital. Year 3: Invest in a new shop (expand)

Description:
Location:

Sangolqu

Size:

Medium

Type:

Catering services and Restaurants

Description:
Any

type of business who is dedicated to the production and service of food (cofee shops, restaurants, cattering services) of medium to high class.

My product Price ($) Quality Availability Costumers Staff Skills Reputation Advertising Delivery 1,00 Excelent limited Restaurants, etc Excelent Growing Flyers, social network Yes

Competitor A Fantasias Vera 0.70 Medium Limited All People Big No No

Competitor B Pan casero 1.05 Excelent Limited All people Big No No

Location
Special Offers

Sangolqui
Frecuent Costumers, buying in large quantities

Quito
No

Valle de los Chillos

Large quantities

We have better quality.

Fixed costumers. Delivery system. Best and capable staff

Competitor A:
Big

reputation Low prices

Competitor B:
Well

known Good appearance

INGREDIENTS & COSTS

Ingredients MANDARINA YA PACKAGE 15GR /25 CONDENSED MILK LA LECHERA 397GR/1 x1 REY LECHE PACKAGE 1 LITRO price $ $ $ 0,30 2,50 0,70

CHOC-NESTLE CLASSIC 25 GR/10 LECH/G

GRANOLA MAGMA BAR 33GR CJX10U/1 x10 CHOC-NESTLE CLASSIC 100g EGGS TO BULK X1/30 MANICHO DE 0.99 ONZ MILK CARTON VITA ENTERA 1LT/12 CONDENSED MILK LA LECHERA 450GR/1 x1 SUGAR SAN CARLOS WHITE 2 KL/25 BUTTER VITA NO SALT 250GR/1

$
$ $ $ $ $ $ $ $

0,36
3,39 1,65 0,14 0,40 1,30 4,10 1,82 2,40

MARGARINE BONELLA LIGHT 250GR/36 x1

1,50

CHOC-NESTLE CRUNCH 100g CHOC-NESTLE GALAK 100g FLOUR SANTA LUCIA CON P.H 500GR X 25 /24

$ $ $

1,65 1,65 1,13

SUGAR VALDEZ PACKAGE 1 KL /50

MARGARINE BONELLA SACHETT 20GR X 6 UN /20 MARGARINE KLAR TUB 250 GR /24 COOKIE QUAKER GRANOLA 180GRX6U/17 x1 VEGETABLE OIL 1,42 l VANILLA EXTRACT 100cc NARAN YA PACKAGE 15GR /25 Chantipack 1 lt RICACAO CHOCOL 170ML /30 BAKING POWDER 120 g ORANGE ESSENCE 100 cc JUICE REAL ORANGE 1 LT /12 POWDERED SUGAR 200gr

$
$ $ $ $ $ $ $ $ $ $ $ $

1,03
0,35 0,84 2,40 8,78 1,26 0,30 4,69 1,05 1,56 0,78 1,66 1,34

Recipe chocolate vanilla Cupcake for 12 units

FLOUR EGGS OIL 1,75 cups 4 units 0,75 cups 227,5 grams 4 units 0,17775 liters

price $
$ 0,51 $ 0,56 $ 1,10

MILK
CHOCOLATE

0,50 cups
2,50 tablespoons 0,50 tablespoons

0,1185 liters
75 mililitros 7,395 cc Total= Cost per unit $

$ 0,08
$ 0,46 0,09 $ 2,81 $ 0,23

VANILLA EXTRACT

Recipe orange Cupcake for 12 units

flour
eggs butter orange juice sugar baking powder orange essence

1,75 cups
3 units 0,75 cups 0,75 cups 0,75 cups tablespoo 2,00 ns tablespoo 0,50 ns

227,5 grams
3 units 1,695 grams 0,17775 liters 150 grams 16 grams 7,395 cc Total= cost per unit

$ 0,48
$ 0,42 $ 0,02 $ 0,30 $ 0,15 $ 0,21 $ 0,06 $ 1,63 $ 0,14

Chantilly cream for toping 12 units

milk powderes sugar chantipack 30,00 grams 30 grams 300 grams 0,0291262 1 liters 30 grams 0,2901354 liters Total= Cost per unit $ 0,02 $ 0,20 $ 1,36 $ 1,58 $ 0,13

Cost per unit total:

$ 0,63

PROMOTION AND ADVERTISING

Social Network free cost Flyers - $100 for 2000 units

WHY ARE APPROPRIATE

Through social network is the best and eassiestway that people get to know about stuff and we dont have to spend money. Flyers are easy to read media with a short message and plenty information for the reader, it captures the attention.

STAYING IN CONTROL

MY SALES PROJECTIONS ARE BASED ON THE FOLLOWING ASSUMPTIONS:

At the beginning is to have one or two orders in a week from different catering services in order to introduce our service in the market. Few months later our projection is to have regular costumers which required our services and introduce us bigger companies. Finally our projection is to have a database in order to organize and realize deliveries with 2 weeks anticipation.

THE FIRM ORDERS I ALREADY HAVE ARE

DATE 1 2 3 4 09-02-2013 21-02-2013 01-03-2013 09-03-2013 ORDER 130 140 135 120 DETAILS 3 different flavors 4 different shapes 2 different flavors-3 different shapes 3 different flavors DELIVERY DATE 14-02-2013 25-02-2013 06-03-2013 15-03-2013

13-03-2013

150

5 different shapes

20-03-2013

MY CURRENT BUSINESS ASSETS ARE

ITEM Oven Mixer Iron table Refrigerator VALUE $400 $200 $70 $600 LIFE EXPECTANCY 10 years 10 years 5 years 5 years

I WILL NEED THE FOLLOWING ASSETS TO START-UP AND THEN THROUGHOUT MY FIRST YEAR
Start-up ITEM ITEM Oven Mixer VALUE VALUE $400 $200

First Year ITEM Tools VALUE $100

ITEM

Uniforms

VALUE

$100

THE WAY I INTEND TO PAY FOR THESE ARE

VALUE DATE

INTERNAL FINANCE CAPITAL $3000 $ 500 each one 1 year

I CAN OBTAIN THE FOLLOWING CREDIT FROM MY SUPPLIERS

SUPPLIER ESTIMATE VALUE OF MONTHLY ORDER NUMBER OF DAYS CREDIT

AgipGas Xocoa INDUPAPEL CA.LTDA. SantaMaria Flour

$18 $80 $40 $200

7 30 15 20

Details of key staff

Name: Wilson Navas Name: Diego Lascano Position: Store Manager Address: Av. De los Granados y Av. Eloy Alfaro Age: 22 Great with Qualifications: A very responsible worker Relevant work experience: None Present income: $350

Position: Sales Manager

Address: Molinos de Viento, house 136 Age: 22 Qualifications: costumers

Relevant work experience: None Present income: $318

I will need to buy in the following skills during the first two years: Teamwork Kindness with our costumers Punctuality Perseverance

I estimate the cost of employing people or buying any services I may need in the first two years as Number of people Job function Salesperson Baker Monthly cost $318 $318 Annual cost $3818 $3818

My personal details
Names: Diego Lascano , Jose Gross; Carolina Marcillo, Esteban Lasso, Wilson Navas , Yessenia sanchez, Julio, Carlos Quisilema

Address: Av. Granados y Eloy Alfaro

Post Code: EC170137 Telephone (home): 022444598 Telephone (work): 0995508092 Date of birth: May 8th, 1990 Relevant work experiences: None