Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Introduction of Bata
Organizational Structure Functional Areas of Bata(1) Functional Areas of Bata(2) Training and Development Program of Bata Market Share and Competitive Analysis SWOT /SOAR Analysis of Bata Shoe Laundry - The New Bata Initiative Corporate Social Responsibility of Bata Suggestions Conclusion
Introduction
Pioneer in Footwear Industry
Worlds Leading Footwear Retailer and Manufacturer We Know Shoes- The Bata Advantage Targets Masses as well as Classes Worldwide Presence
Current Scenario(Worldwide)
25 20 15 10 5 6.7 0 0 2006 2007 2008 2009 2010 6.5 6.8
Overall Market Share
17.6
15.4
15.2
15
15
In Organised Retail
7.2
7.6
Bata Today Serves 1 million Customers per day Employs more than 40,000 people Operates 5000+ Retail Stores Manages a Retail presence in over 50 countries Runs 40 production facilities across 26 countries
Global Presence
History
Founded by Thomas Bata in 1894 at Zlin. Incorporated as Bata Shoe Company Private Limited in 1931 in Kolkata, company went public in 1973-Bata India Ltd.
Vision
To be a Dominant Player in Footwear market and offer Products, catering to Everyones Need
Mission
To grow as Dynamic, Innovative and Flexible Manufacturer as well as Distributor while maintaining a commitment to the Country, Culture and Environment in which we operate and occupy greater market share
Principles of Bata
Providing Quality and Value for Money Constant Improvement in Operations Customer Our Master- Thomas Bata
CONTENTS
Introduction of Bata
Organizational Structure Functional Areas of Bata(1) Functional Areas of Bata(2) Training and Development Program of Bata Market Share and Competitive Analysis SWOT /SOAR Analysis of Bata Shoe Laundry - The New Bata Initiative Corporate Social Responsibility of Bata Suggestions Conclusion
R.Gopalkrishnan (M.D)
(Company Secretary)
J. Bajaj (Director-R&D) A.Singh (Director-HR)
A.Agarwal
(DirectorMarketing)
Functional Layout
Managing Director
CFO
HR Manager
Merchandising Manager
MIS Manager
Export Manager
Area manager
Merchandising Officer
Costing Officer
Program Officer
Export Supervisor
Shop manager
Area manager
Distributor
Machining
Lasting
Finishing
Vulcanization
Quality Control
OWN STORES
FACTORY DEPOT
CONTENTS
Introduction of Bata
Organizational Structure Functional Areas of Bata(1) Functional Areas of Bata(2) Training and Development Program of Bata Market Share and Competitive Analysis SWOT /SOAR Analysis of Bata Shoe Laundry - The New Bata Initiative Corporate Social Responsibility of Bata Suggestions Conclusion
Promotional Activities
Product Offerings
Footwear for Industrial Purposes Stylish and Colorful Shoes for Kids Shoes for Athletic Needs
Footwear for School Kids
Product Offerings(Contd)
Shoes for Modern Women Common Attractive Plastic Footwear
Pricing
Fascinating Pricing Strategy (eg. Only Rs. 499/-)
Place
Flagship Stores Modern Retail Outlook a. City Store b. Large Store Format c. Family Store d. Factory Store
Place
Flagship Stores Modern Retail Outlook a. City Store b. Large Store Format c. Family Store d. Factory Store
Place
Flagship Stores Modern Retail Outlook a. City Store b. Large Store Format c. Family Store d. Factory Store
Place
Flagship Stores Modern Retail Outlook a. City Store b. Large Store Format c. Family Store d. Factory Store
Promotion
Advertisement Online Sales Concept of Discounts and Sale Free Home Delivery
CONTENTS
Introduction of Bata
Organizational Structure Functional Areas of Bata(1) Functional Areas of Bata(2) Training and Development Program of Bata Market Share and Competitive Analysis SWOT /SOAR Analysis of Bata Shoe Laundry - The New Bata Initiative Corporate Social Responsibility of Bata Suggestions Conclusion
Presentation Courses
Industrial
Courses
Functional Courses
Management Courses
Training Program(Contd)
Technical Courses Concept Oriented Courses
Presentation Courses
Industrial Courses
Functional Courses
Materials for Shoe making Leather selection and grading Tanners Course Basic Drawing and Technical steps Product Development
Management Courses
Training Program(Contd)
Technical Courses Concept Oriented Courses
Presentation Courses
Industrial
Courses
Functional Courses
Management Courses
Training Program(Contd)
Technical Courses Concept Oriented Courses
Presentation Courses
Industrial Courses
Functional Courses
Quality control
Management Courses
Training Program(Contd)
Technical Courses Concept Oriented Courses
MANDEVCO
(Managerial Development Course)
Presentation
Courses
Industrial Courses
Functional Courses
Management Courses
Training Program(Contd)
Technical Courses Concept Oriented Courses
Presentation Courses
Industrial
Courses
Functional Courses
Human Relations Industrial Safety Effective Communication Safety Hygiene and First Aid Floor Administration
Management Courses
Training Program(Contd)
Technical Courses
Concept Oriented Courses
Presentation Courses
Industrial
Courses
Functional Courses
Management Courses
Trainer table
Trainee table
Trainee Chairs
Assessment of Performance
Yellow : 50% to 65%
Pink
: 65% to 85%
Brown : 85 % to 95 %
CONTENTS
Introduction of Bata
Organizational Structure Functional Areas of Bata(1) Functional Areas of Bata(2) Training and Development Program of Bata Market Share and Competitive Analysis SWOT /SOAR Analysis of Bata Shoe Laundry - The New Bata Initiative Corporate Social Responsibility of Bata Suggestions Conclusion
Competitors
Organized Market Liberty Shoes Relaxo Footwear Metro Shoes Nike Reebok Adidas Unorganized Market Local Retailers Chinese Footwear
Weaknesses
Insufficient Promotional Activities Not Par with Latest Fashion and Trends
Threats
Huge Competition
Price War Loss of Interest in Youth Segment
Results
Occupy leadership
position again
Change to Marketing driven firm from only Manufacturing
CONTENTS
Introduction of Bata
Organizational Structure Functional Areas of Bata(1) Functional Areas of Bata(2) Training and Development Program of Bata Market Share and Competitive Analysis SWOT /SOAR Analysis of Bata Shoe Laundry - The New Bata Initiative Corporate Social Responsibility of Bata Suggestions Conclusion
Shoe-Laundry Concept
Tie-Up With Few Emerging Entrepreneurs in Delhi.
Supporting the Innovative Idea of Footwear Hygiene.
CONTENTS
Introduction of Bata
Organizational Structure Functional Areas of Bata(1) Functional Areas of Bata(2) Training and Development Program of Bata Market Share and Competitive Analysis SWOT /SOAR Analysis of Bata Shoe Laundry - The New Bata Initiative Corporate Social Responsibility of Bata Suggestions Conclusion
Suggestions
Conclusion
" To conquer without risk is to triumph without glory , a certain amount of opposition is a great help to a Man as Kites rise against, not with the wind -Thomas Bata