CORPORATE SOCIAL RESPONSIBILITY

Internal Stakeholders
Board
Employees

Corporate Governance Analytical Perspective

Majority Shareholders

Minority Shareholders

External Business Stakeholders

Suppliers

Corporate Governance Analytical Perspective

Customers Creditors

External non-Business Stakeholders

Society

Corporate Governance Analytical Perspective

Stakeholders
Board
Society Employees

Suppliers

3600 Corporate Governance

Analytical Perspective

Majority Shareholders

Customers Creditors

Minority Shareholders

External CSR Programmes

Education Community Economic development Environment Civic, public affairs Health, social service Culture, arts

CSR: Business Issues

Healthcare to employees Privacy, data security

Political involvement of companies

Healthier & safe products Workplace conditions, human rights

Job losses from offshoring

Ethical marketing Affordable products for the mass

Environmental issues

CSR in India

External: Community development

Environmental management

Internal Workplace Safety Employee well being

Product re-engineering to conserve resources Gender equality Ethical trade

Global Compact

UN initiative to bring companies together with UN agencies to support areas of Human Rights, Labour and Environment Launched on 26th July 2000 Global Compact is a voluntary corporate citizenship initiative with two objectives:

Mainstream the ten principles in business activities around the world Catalyse actions in support of UN goals

UN agencies involved: UNEP, ILO, UNIDO, UNDP and Office of High Commission of Human Rights

Global Compact

Ten Principles:

Human Rights:
Labour Standards:

Principle1: Support and respect human rights Principle2: Do not participate in human rights abuse Principle3: Upheld freedom of association and recognise right to collective bargaining Principle4: Eliminate forced and compulsory labour Principle5: Effective abolition of child labour Principle6: Eliminate discrimination employment & occupation

Global Compact

Ten Principles:

Environment:

Corruption:

Principle7: Support a precautionary approach to environmental challenges Principle8: Promote greater environmental responsibility Principle9: Encourage development and diffusion of environmental friendly technologies Principle10: Businesses should work against all forms of corruption including extortion and bribary

3873 companies worldwide participate in Global Compact From India: 120 companies
ATLAS Cycles quantitative reports

External CSR: Examples

NEC:

Wild Bird Society of Japan (Monitor annual wild crane migration and wetland monitoring programmes in China, Korea, India, Mongolia and Russia) World Wide Fund for Nature (Assessment of trade in rhino and tiger body parts)
University of Istanbul (Forest conservation and plant identification in Turkey)

Johnson & Johnson:

Glaxo Wellcome:

Internal CSR: Examples

Atlas Cycles

Effluent treatment:

0.6% of product cost Zero discharge

Air pollution from furnaces eliminated Noise level reduced by 30db To augment photo-synthesis, 2000 trees planted within factory premisis (28 acres) Rain harvesting achieves 70% conservation

NTPC:

Gender equality: Paternal leave

Inclusive CSR: Examples

Hindustan Sanitaryware:

Reduced flushing WCs is estimated to save 2 billion litres of water e-Chaupal Social forestry (Bhadrachalam) APCFM (Andhra Pradesh Community Forest Management) linkage to make sticks for agarbattis ITI trainees

ITC:

MICO and TVS:

ISR: Individual Social Responsibility

Constant attention to attainable goals

Daily and disciplined practice of effort which is known to lead to these goals
Patience, good humour and wothwhile human values Love, loyalty and friendship Loving and supportive self-criticism of ourselves, our families and work teams

Ref: Napoleon Hill