Summer Internship

Topic Positioning of Monte Carlo Denim vis - a - vis other comperative brands
Presented By Kuldeep Tiwari Reg no - 10809869

Industry Overview

Overall apparel market in India is 2081 billion in 2011. Textile and Clothing (T&C) Industry constitutes 4% of Indias GDP, 14% of Industrial Production and 14% of total exports of goods.

Second largest employer after agriculture : Provides direct employment to over 35 Million people and indirect employment to 45 Million.
T&C sales generated US $ 55 Billion in 2008-09: US $ 33.4 billion from domestic market and US $ 21.6 billion from exports.

Market Overview

Overall Indian apparel market size is Rs.2081 billion. Kids apparel contributed to Rs. 268 billion(organized & unorganized). The overall kids apparel market in India is likely to reach Rs. 800 billion by 2015.
(Sources: Technopak Analysis)

Structure of Industry
Dominated by Local Players.

Only handful International players are serving

the market.

Major Competitors Players in the Market

Levis Wrangler Spykar Diesel Pepe jeans

Lee
Numero uno Killer

About Nahar Group

Established in 1983 under the name of OSWAL FATS & OIL LTD. Leading textile giant of Northern India manufacturing. Exporting its yarn to Europe , Hong Kong ,Singapore Taiwan

,Mauritius ,Malaysia and Australia.

Businesses of Nahar Group

Textiles

Yarns
Woven Fabrics & Garments Poly Films Sugar Ice Cream & Other Products

Monte Carlo Fashions Ltd

Monte Carlo Fashion Ltd was incorporated on 01.07.2011 .

Monte Carlo has 150 EBO's and more than 1000 MBO's all over India.
Monte Carlo one of finest woollen wear in India Philosophy: The Triangle MC has its own important and define as MEN, WOMEN & WOOLLEN which complete the three dots of triangle...in between how MONTE CARLO plays as catalyst .

TAGLINE -

its the way you make me feel

IT Infrastructure

The entire backend system in SAP enabled. The POS is on DOLPHIN

Types of Monte Carlo Denim of Men

Straight Fit. Narrow fit Comfort Fit. Slim Fit. Denim Combopack

Types of Monte Carlo Denim of Women

Strech Denim. Comfort Fit. Slim Fit

OBJECTIVE OF THE STUDY

To find out the position of Monte Carlo Denim among competitors Brand.
To check the level of awareness of Monte Carlo Denim. To identify the attributes considered by customer while purchasing an apparel brand

To study the consumer preferences of Monte Carlo Vis a Vis other competitors

RESEARCH METHODOLOGY

Research Design:-Descriptive Research Sampling Design Sample size 100 Respondent Sampling Techniques- The sampling techniques used are convience technique and simple random sampling technique.

Sources Of Data Collection

Primary sources

Secondary sources

Tools of Presentation Pie Charts: These tools are used for analysis of data.

FINDINGS OF THE STUDY

The study revealed the following findings:

1) We interpret that all of the respondents are aware about the brand Monte Carlo

2) By this we interpret that majority of the respondents have used the products of Levis Denim.
3) The figure shows that maximum of the respondents are aware about the Denim of Monte Carlo. 4) The figure shows that maximum of the respondents consider quality as the factor affecting the purchase of Monte Carlo.

6) The interpretation is that majority of the respondents are neutral about the prices being charged by Monte Carlo. 7) It is interpreted that maximum of the respondent consider Monte Carlo as an average brand. 8) It is interpreted that majority of the respondent consider Internet, Advertisement, Hoarding and TV Commercials the source information for Monte Carlo.

Recommendations
The following recommendations are made after the above study.

1) Monte Carlo should develop more design in Monte Carlo Denim product.
2) Monte Carlo should be more range in Denim product and price should be reduced. 3) The suggestion is variety should be increase in Monte Carlo Denim product. 4) The Monte Carlo is improving your advertisement agenda. By more electronic media advertisement help Monte Carlo to become a Super Brand 5) The suggestion is try to innovate more design this thing promote the product.

CONCLUSION

The Monte Carlo is famous for the quality and style of the Product and the entire respondent aware about the Monte Carlo Denim through Internet, Advertisement, Hoarding and T.V Commercials. Monte Carlo got a good brand identity and brand loyalty from the customers. Consumers are willing to pay the amount for the Denim of Monte Carlo. In Addition we can say that Monte Carlo is good going in the market and has a bright growth in the future.

With the growing competition in the market with domestic and international brands complex the market place, each companies are adopting innovative strategies to make the customers loyal and satisfied. Monte Carlo is managed to keep its customers in touch by providing them according to their needs and taste.