Boxing triumph

The manlyedit Master subtitle style Click to art of self defense

BY LATRAY, BAMBI DAILEY, CAITLIN JACOB, JOSEPH

8/19/12

History

two competitors try to hit each other while trying to avoid each other's blows FOR PLAY earliest sport of humanity Boxing was developed from effective fist fighting 1500-900 BC Minoan, Crete earliest depiction gloved fist fighting Greeks believed boxing as the fight of the gods Inducted into the Olympics Games in 688 BC

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Bare knuckle Era

Romans started the era of using fist covering CESTI 18 Century England Working mans sports during the Industrial Revolution Heavy weight championships Refined the sport, No hitting below the belt, The Ring Marquess of Queensberry introduced 3 New Rules Rounds, Wrestling & Gloves mandatory Introduced to MODERN DAY BOXING
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Emmanuel (Manny) Pacquiao

Born: Kibawe, Central Philippines Age: 33 Stance: Southpaw Boxing record Total fights: 60 Wins: 54 Wins by KO: 38 Losses: 4 Draws: 2

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History pacquiao

Born into a less fortunate environment Pilipino National Amateur boxing team at age 14 Loss of his friend Became a pro boxer and won his first match in 1995 Unexpected Big Break fight in 2001 VIDEO Lost 4 matches in his career

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Fan base

3 Million Fans of Facebook US Fan base Rapidly improving Talent Boxer Philippine National Fan base National Pride S Asia and Global Fan Base The International Arena

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Uniqueness

1998 WBC Flyweight Title at 112 pounds 2001 WBC & IBF Super Bantamweight Title at 122 pounds 2003 Ring Featherweight Title at 126 pounds 2005 WBC Super Featherweight Title at 130 pounds 2008 WBC Light Weight Title at 134 pounds 2009 Ring & IBO Light Welter Weight Title at 138 pounds 2009 WBO Welter Weight Title at 145 Pounds 2010 WBC Light Middleweight Title at 150 Pounds POUND 4 POUND - Best Fighter in 8 Weight Divisions

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From Rags to Riches

At age 14 Philippine National Amateur Boxing Team for meals and lodging 2011 earned $67milllion Net worth as of 2012= $35 million

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Boxings Economic Impact

Floridas Golden Glove State Championship brought in more than $770,000 for the weekend Vegas =$100s of millions from Boxing events An increase in Hotels rooms booked, rental cars, gambling, attendance at other events , air travel and International visitors

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Pacquiaos Community Impact

Ecozone industrial estate in South Cotabato Personal Investment for Pacquiao Hotel Plans create jobs for local community of General Santos City Cancer Research Center and Treatment Center in Mindanao

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Mar keting

Pay Per View/Cable HBOs 24/7 documentary series Technology- live streams of prefight weigh ins, mobile video on AT&T of Fox networks preshow, and fighter playlist on iTunes New Marketing Plan for Pacquiao 5/11/2011

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Sponsorship

Nike Nike FuelBand Facebook giveaways through Top Rank Nike Fuel Bands Nike Shoes Hewlett Packard, Hennessey Liquor, San Miguel Beer

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Web Page

Exclusivity- Members Area- $2/month, coupon for autographed photo, video exclusive interviews Online Store Signed gloves for $399

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Keep Up with Manny 08/09/2012

Track your workout -Fuel Band Compare to Mannys workout Post results on Facebook

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Challenges
Aging out- Manny is 32, average retirement age is 36 Floyd Mayweather vs. Manny Pacquiao April 2013 In the making for past 2.5 years

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References
"Manny Pacquiao Biography." Manny Pacquiao Biography. N.p., n.d. Web. 16 Aug. 2012. <http://www.mannypacquiaofan.com/biography.htm>. Manny Pacquiao Biography http://www.imdb.com/name/nm1301525/bio New Marketing Plan 5/11/2011 http://www.nytimes.com/2011/05/06/sports/06boxing.html Hotel Plans http://www.gensantos.com/2012/05/08/roadhaus-pacquiaos-hotelin-gensan-opens/
Net worth as of 2012= $35 million http://www.therichest.org/celebnetworth/athletes/boxer/mannypacquiao-net-worth Philippines Community growth http://www.philstar.com/Article.aspx? 8/19/12 articleId=470006&publicationSubCategoryId=130