KOTAK MAHINDRA BANK PROJECT REPORT ON CONSUMER BANKING & CUSTOMER ACQUISITION

PRESENTED BY: ASHISH GARG 11BSP1997

HISTORY
The Kotak Mahindra group is a financial organization established in 1985 in India. It was previously known as the Kotak Mahindra Finance Limited, a non-banking financial company. In February 2003, Kotak Mahindra Finance Ltd, the group's flagship company was given the license to carry on banking business by the Reserve Bank of India (RBI). Kotak Mahindra Finance Ltd. is the first company in the Indian banking history to convert to a bank.

Cont

The bank is headed by K.M. Gherda as Chairman and Uday Kotak as Executive Vice Chairman & Managing Director. Shankar Acharya is the chairman of board of Directors in the company. The Bank has its registered office at Nariman Bhavan, Nariman Point, Mumbai.

SERVICES OF KOTAK MAHINDRA BANK

SERVICES OF KOTAK MAHINDRA BANK

DEPOSIT ACCOUNT
Savings Accounts The savings account goes beyond the traditional role of savings, to provide you a range of services from funds transfer options to online payments of bills to attractive returns earned through a comprehensive suite of investment options. 1.Edge saving account 2.Pro saving account 3.Ace saving account 4.Silk saving account for women

Term Deposits
Term Deposit with highly attractive interest rates Kotak Mahindra Bank brings you Term Deposit at highly attractive interest rates coupled with special facilities like Overdraft and Reinvestment option. 1.Liquidity through overdraft or sweep-in facility 2.No penalty on pre-mature encashment 3.Nomination facility available

Safe Deposits Locker Kotak Mahindra Bank offers you Safe Deposit Locker facilities which can be utilized to safe keep your important documents, jewellery and other valuables. Key Features Easy availability and access. Convenient sizes. Hassle-free payment. Nomination for Safe deposit Lockers.

Current Account Kotak Mahindra Bank offers unparalleled advantages with its three current account. With feature ranging from Free DDs, Free Cheque collection, At-par Cheque facility and more 1.Edge current account 2.Pro current account 3.Ace current account

Trinity Account Experience a seamless and efficient trading experience with the Kotak Trinity Account, a unique account that integrates an Online Trading Account, Bank Account and Demat Account on a single plateform for stock market operation. Features: 1.3 In 1 Account 2.SMS Alerts 3.Keat Pro X

We at Kotak Mahindra Bank realize this and have specially tailored a wide range of value added products and services to make your money work for you. These, coupled with the highest standard of customer care will make your life simpler and easier. Net Banking Mobile Banking SMS Banking (SMS to 9971056767 or 5676788 ) Alerts Phone Banking ATM Network

DETAIL OF WORK DONE

1. Market Mapping 2. Competitive Bank Analysis 3. Lead Generation 4. Tele Calling 5. Society Event

METHODOLOGY
1.On the job learning 2.Target segment like business houses 3.Target customer

LIMITATION
1.Illiteracy of the prospects 2.Unwillingness to spare time 3.Geographical selectivity in study limited to specific area

CONCLUSION AND RECOMMANDATION

1.Customer of Kotak Mahindra Bank is highly satisfy. 2.Bank required to increase number of branches. 3.Focus on lower segment of society. 4.Well known brand in financial market.