Libertarian podcaster and successful entrepreneur Jason Stapleton joins me for a discussion not just of entrepreneurship, but of how it is that some people manage to build followings of rabid, unfailingly loyal fans. What are they doing right? What do they know that others don't? The market economy rewards people who produce great products, but remember: sometimes you are the product. They want to buy from and interact with you. How do the masters create that kind of following?